Volvo Cars has unveiled a concept that should please those fortunate enough to make use of a chaffeur.
Labelled the Lounge Console, the concept interior design offers businesspeople a compact and versatile solution to expanded storage and comfort by replacing the front passenger seat.
“We started this work by looking at the executive lifestyle,” explains Volvo Car Group senior VP: design Thomas Ingenlath.
“We analysed the needs and perspective of the chauffeur-driven executive, designing the car around him or her.
“A key element in our thinking was how to make the available interior space work for the occupants in an optimal and luxurious fashion. Removing the passenger seat enabled us to create an open space that dramatically changes the dynamics of the interior, [leading] to fireworks of ideas and new possibilities.”
Having conducted ethnographic research to establish the unexpressed and unmet needs of people with a high-profile lifestyle, the designers at Volvo Cars looked at how such needs might be met in one combined offer.
“The intention with this concept is to showcase two things – firstly, that Volvo Cars is aware of the needs of our executive customers and, secondly, that, with design innovation and modern materials, we can effectively create a passenger experience that is unique in the premium car segment,” says Ingenlath.
The Lounge Console provides a large worktable that opens to reveal an illuminated vanity mirror, including a storage tray for jewellery and personal accessories or make-up.
The table rotates 90° and simultaneously powers forward to display a large 17-inch media screen for a full in-car theatre experience.
Below the cushioned leg rest is an additional area for shoes.
For added security, Volvo Cars has included a lockable storage box.
The removal of the front passenger seat allows for full forward vision, while also creating a spacious environment.
“People who are on the move and have a hectic lifestyle going from event to event, or meeting to meeting, need some space, some luxury time, and the opportunity to relax and refresh themselves for the next engagement. “This is ultimately what the Lounge Console is designed to facilitate,” adds Ingenlath.