BMW SA to assume responsibility for SADC, nine other African countries
BMW South Africa (SA) would “any time now” expand its responsibility to sub-Saharan Africa, said BMW sales and marketing board member Dr Ian Robertson. This move would see the company steer all the markets in the Southern African Development Community, as well as nine other African countries.
Speaking to Engineering News Online at the Geneva Motor Show this week, Robertson noted that these markets were previously managed from Munich, in Germany.
He did not believe that there were “huge volume opportunities” in the sub-Saharan region for the German manufacturer in the short term.
“This is more of a marathon than a sprint. These markets are relatively small.”
Robertson believed the growing business ties between South Africa and the rest of the continent could assist BMW SA’s expansion into Africa. This expansion would include exports from the Rosslyn plant, in Pretoria.
BMW sold 33 400 new BMW and Mini vehicles in Africa in 2015, including South Africa. South African sales were at 24 200 units, and rest-of-Africa sales at 9 200 units. The latter, however, included sales in North, East and West Africa.
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