Aug 26, 2011
Business school opens up applications for new masters programmeBack
© Reuse this
“The Master of Management in Strategic Marketing programme is designed to give marketers the leverage they need to be able to become chief marketing officers or marketing directors by providing the theoretical tools and the academic qualification to enable this,” says WBS Master of Management in Strategic Marketing programme director Professor Geoff Bick.
He adds that this course also fills a gap in the market, where marketers have been seeking to advance their studies but have had no options for applied marketing theory at master’s level. The programme is a combination of coursework, which accounts for 50% of a student’s final results, and a research dissertation, which accounts for the remaining 50% of the marks.
The coursework covers thought and theory in different aspects of marketing, and the research enables the application of these to a particular topic. It is a two-year, part-time programme, enabling marketers to continue with their work commitments while studying part-time or through block release.
The course is designed for students who have studied marketing at undergraduate level and it provides a comprehensive understanding of advanced business and marketing concepts.
Candidates are required to have a four-year degree in marketing, or an honours degree or equivalent marketing qualification, two to three years’ work experience, compliance with all admission requirements specified by the school, such as a motivation document, verifiable proof of work experience and must successfully complete the WBS admissions test.
The core courses will include group dynamics, accounting and finance, economics for business, strategic marketing theory, applied consumer behaviour, customer equity management, strategic brand management, advanced strategic marketing, and research theory and design, which prepares students for their research dissertation. Two electives are chosen from a list of options including global marketing, advanced marketing research, management of corporate branding and reputation and applied services marketing.
Further, the course includes applied business-to-business marketing, integrated marketing communications, digital marketing and applied competitive intelligence. Students then undertake a major research project.
The research project will entail independently executed research in an area of interest. It will be done with assistance from a supervisor, who will be assigned according to the areas of expertise. Guidance will be provided in the research theory and design (research methodology) course included in the core courses to cover the principles of research, research processes, problem formulation, data collection and analysis, and report writing.
“The WBS has a distinguished reputation for excellence in management education, and this will now be brought into the specialist marketing field as opposed to traditional business administration programmes.”
Edited by: Chanel de Bruyn© Reuse this Comment Guidelines (150 word limit)
Other South African Business Schools News
Updated 6 minutes ago Egypt's cabinet approved a long-awaited draft law on investment on Wednesday aimed at making deals less vulnerable to legal disputes or changes in government, and reducing stifling bureaucracy. The government is seeking to address foreign business concerns before an...
Updated 13 minutes ago Unions on Wednesday rejected South African Local Government Association's (Salga) three-year wage increase proposal during the first round of negotiations for municipal workers. The Independent Municipal and Allied Trade Union (Imatu) and Congress of South African...
Updated 26 minutes ago The International Monetary Fund said it would consider extending new financial support to Zimbabwe only if the southern African country agrees to clear arrears with international financial institutions. Zimbabwe owes $9-billion in external debt, half of it in arrears...
Recent Research Reports
Construction 2015: A review of South Africa’s construction sector (PDF Report)
Creamer Media’s Construction 2015 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; the key participants in the sector; local construction demand; geographic diversification;...
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
This Week's Magazine
Eqstra Holdings was going to reduce its exposure to contract mining, but it was not yet ready to sell the troubled business, said CEO Walter Hill on Tuesday. He said Eqstra would not sell its contract mining business in a “depressed market”. He said it would be...
Subscribe to Engineering News and Mining Weekly for two years, but only pay for the first year. The weekly editions of Engineering News and Mining Weekly will be posted to your preferred postal address and also gain access to:
National flag carrier South African Airways (SAA) is in an advanced stage of renegotiating its deal with European airliner manufacturer Airbus to acquire A320 single-aisle (or narrow body) aircraft. The aim is to replace ten of the aircraft still on order with five...
Worldwide, the main thrust in the ports industry over the past decade or more has been to increase efficiency. Traditionally, ports have been run by engineers and mariners and, in the past, increasing a port’s capacity was achieved by expanding the harbour. “That has...
What do you do when an elephant has a toothache? You call Dr Gerhard Steenkamp from the University of Pretoria’s (UP’s) faculty of veterinary science, Onderstepoort, one of only two elephant ‘dentists’ in the world.