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Sep 13, 2013

Wire expo a first for South America

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The first-ever wire South America – International Wire and Cable Fair – will be staged at the Exposições Imigrantes exhibition centre in São Paulo in October.

The conditions in the run-up to the wire South America and Tubotech events in São Paulo are promising. According to a report by Germany Trade and Invest, the strength of Brazil’s construction, automotive and consumer electronics sectors is causing a sharp rise in the demand for wire, cable, and tube and pipe products.

Infrastructure expansion, the boom in the construction industry, increasing investment in capital goods and favourable market conditions in the consumer goods industry are all generating strong momentum.

The inaugural edition of the trade fair for wire and cable production and finishing will take place in conjunction with International Trade Fair for Pipes, Valves, Fittings and Components Tubotech.

Exhibitors at wire South America and Tubotech will present their new products on a floor space of 13 000 m2, with 150 exhibitors showcasing their innovations from the wire and cable manufacturing and finishing, process engineering tools and auxiliary components, and measurement, control and test engineering sectors.

The seventh Tubotech expo, an event that had a good attendance record of over 18 000 trade visitors in 2011, will offer a forum for 300 exhibitors presenting a broad overview of the tube manufacturing and processing sector, as well as tube trading.

The wire South America event will feature group ventures from the US, Italy, Austria and China and is supported by the Inter-national Wire and Machinery Association, the Wire and Cable Industry Suppliers Association and the Italian Wire Machinery Manufacturers Association.

Tubotech is supported by the International Tube Association.

Both trade fairs will benefit from the experi- ences Messe Düsseldorf has gained from organising the International Trade Fair for Wire and Cable and the International Trade Fair for Tube and Pipe, that took place simultaneously last year at the Düsseldorf Exhibition Centre.

These trade fairs attracted more than 2 500 exhibitors and 73 000 visitors from all conti-nents to the metropolis on the River Rhine.

Both wire South America and Tubotech bring relevant information to visitors from Brazil and surrounding nations to their own continent, and they are an ideal platform for international exhibitors interested in gaining visibility in the South American market.

Meanwhile, the international wire and cable trade fair wire Russia took place in June, with 250 exhibitors from 26 countries at the Expocentre in Moscow.

Held concurrently at the exhibition centre were the Metallurgy-Litmash, Tube Russia and Aluminium Non-Ferrous trade shows, which brought 330 exhibitors from 30 countries to Moscow.

In Russia, the interest taken in inter-national trade fair for the wire, cable and wire-processing industries, as well as for the metallurgy, foundry and tube-processing industries, has increased.

A total of 10 850 trade visitors that came from all parts of the Russian Federation came to Moscow to visit exhibitors at their trade fair stands and obtain and exchange information on the latest products and pioneering trends.

The trade fairs proved a good opportunity for exhibitors to present products, which are not generally on display in Russia, to a broad Russian expert audience to deepen customer relations and develop new contacts and business.

International market leaders were repre-sented at the exhibition on the banks of the Moskva river including the US, Italy, Austria, France and China.

As is traditionally the case, exhibitors from Germany participated as part of the official joint company stand arranged by the German Ministry of Economics and the Association of the German Trade Fair Industry.

The organisers of wire Russia and of Metallurgy-Litmash, Tube Russia and Alu-minium/Non-Ferrous, Messe Düsseldorf and its subsidiary, Messe Düsseldorf Moskau, in turn enjoyed the full support of its partners and co-organisers.

The wire Russia event was supported by the International Wire and Machinery Association, the International Wire and Cable Exhibitors Association, the German Wire and Cable Machine Manufacturers Association, the Austrian Wire and Cable Machinery Manufacturers Association, the International Wire and Cable Exhibitors Association-France, the Italian Wire Machinery Manufactures Association, the Shanghai Electric Cable Research Institute and the Wire and Cable Industry Suppliers Association who all contributed to making the trade fair a success, says Messe Düsseldorf.

Edited by: Tracy Hancock
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