https://www.engineeringnews.co.za

Technology solution deployed in an effort to thwart counterfeiters

24th January 2014

By: Anine Kilian

Contributing Editor Online

  

Font size: - +

Australian-developed track and trace system Authenticateit became an official partner of the World Customs Organisation (WCO) in September last year. Authenticateit is now Interface Public-Members (IPM) connected and the technology is working with the WCO in its ongoing effort to combat illicit trade and the growing threat it poses to society and the economy. Real Time
IPM is the WCO’s online tool used to identify and thwart counterfeiters. It enables rights-holders, faced with the counterfeiting of their brands, to exchange information with field customs officers in real time.

“The new version of the IPM tool integrates two major technical developments – a handheld mobile device and the ability to interface IPM with authentication and traceability solutions companies,” states IPM project manager, Benoît Goyens.

He notes that the collaboration between Authenticateit and the WCO will give customs officers on-the-ground access to information that can help identify questionable shipments before they progress through the supply chain.

“One of the biggest challenges customs officers face when checking goods at borders is determining whether the goods are genuine. Often, the shipment is not sent by the brand owner, which requires a brand representative to inspect the goods in person,” he explains, adding that this process not only causes delays but also incurs significant costs for the brand owner and customs.

Authenticateit founder and CEO Gennady Volchek says that this collaboration equips field customs officers with an option to scan a product’s barcode using the IPM mobile device to instantly call on data from the Authenticateit database to identify and verify counterfeit or unauthorised shipments.

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor

Comments

Showroom

Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...

VISIT SHOWROOM 
Rentech
Rentech

Rentech provides renewable energy products and services to the local and selected African markets. Supplying inverters, lithium and lead-acid...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Magazine round up | 19 April 2024
Magazine round up | 19 April 2024
19th April 2024

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.074 0.132s - 164pq - 2rq
Subscribe Now