Wacker Neuson Managing Director, Dennis Vietze and Sidney Haddad, Director of S. Haddad Agricultural Services, agree that the thriving relationship between the two companies over the past four years has resulted in increased business opportunities for them within the agricultural sector of the George region in the Western Cape.

Wacker Neuson South Africa has earned the reputation as an industry leading specialist in the supply of world-class light equipment and compact construction machinery and services to customers across southern Africa for over three decades. “Respectful of the importance of rapid product and service delivery and the link this has with customer uptime, we remain committed to further improving our offering,” says Vietze. “Here our dealers play a pivotal role; perfectly situated close to our customers, they are able to deliver products and services with minimum delay.”

Consequently Wacker Neuson is focussing on a dealer expansion strategy and Vietze is quick to add that a fundamental part of this strategy is the strengthening of existing dealer relationships. “This will ensure a successful Wacker Neuson - dealer - customer triangle.” He also points out that they are very careful when selecting a Wacker Neuson dealer. “In addition to having to meet certain criteria, we look for companies that are as passionate about our brand and products as we are and that hold professionalism and service excellence in high regard.” 

When searching for a suitable dealer to serve its solid agricultural customer base in George and surrounds, Wacker Neuson did not hesitate in welcoming S. Haddad to its dealer network. “As the largest agricultural machinery dealer in the George area, S. Haddad has the necessary infrastructure and expertise to be able to support our clientèle in a dedicated, professional and expert manner,” states Vietze.

“I am confident that this relationship, which has presented Wacker Neuson with the opportunity to expand its footprint and equipped Haddad with the necessary product ranges, support and training to efficiently penetrate the market, will contribute to the ongoing attainment of our mutual business goals in the area.”  

“The Wacker Neuson name is synonymous with quality and unrivalled reliability”, states Haddad. “The rammers are without any doubt the most popular product with our customers. Its quality and reliability which is best described as first class, is due to the 170 years of experience in their field globally. After all, Wacker Neuson is the inventor of the rammer!”

“Our dealership agreement with Wacker Neuson has without any doubt enhanced our service offering,” confirms Haddad. “As a Wacker Neuson dealer, we consider it our responsibility to provide sales, service and parts support to the end-user. The good working relationship that exists between us and Wacker Neuson enables us to do this seamlessly.”

Geared with a fully equipped workshop facility and parts store, S. Haddad takes care of after-sales servicing of Wacker Neuson equipment in the area and holds stock of fast mover parts for all Wacker Neuson equipment they have sold to date. The company also provides operator training on delivery of new machines. “We therefore rely on the product training offered by Wacker Neuson,” says Haddad. “I can confirm with confidence that the back-up we receive from Wacker Neuson is nothing short of outstanding.”

“It is our tenet to provide Haddad with dedicated across-the-board support from the Wacker Neuson Cape Town branch,” affirms Vietze. “Training for example, conducted both at S. Haddad as well as at Wacker Neuson Cape Town premises, is an ongoing process as our new portfolio expands with new innovations and products.”

Established in George in 1975, S. Haddad boasts decades of valuable experience within the industry. The company has cemented its position as a market leader within the agricultural and construction markets specialising in the provision of agricultural, industrial and cultivation equipment, repairs, services, and maintenance.

The hiring of machinery and farm implements such as tractors, brush cutters and balers also form part of the business offering. As a contractor, S. Haddad undertakes contract work ranging from lime spreading, spraying of herbicides, chemicals, and fertilizer, ridging, planting, eco-friendly bush clearing, mulching/brush cutting, aerating and many other field services.