Jul 31, 2012
VWSA shifts Amarok sourcing to Germany, mulls taxi, half-ton bakkie entriesBack
Johannesburg|Africa|BlueMotion Technologies|Gas|General Motors|MAN Truck & Bus South Africa|Motors|Nissan|Volkswagen Group South Africa|Africa|Argentina|Germany|South Africa|Basic Technologies|Motors|Products|Jaco Steenekamp|Motors|Motors
© Reuse this
The target for the medium term is 10%, he adds.
Steenekamp says the CV division will achieve this growth through “adding additional derivatives to almost all of its ranges”. There will be new Caddy, Crafter, T5 Transporter and Amarok derivatives.
When the VWSA CV division was established in 2008, sales reached 3 922 units for the year. It first included VW trucks, but these units are now being supplied by MAN Truck & Bus South Africa, following global corporate activity.
In 2011, VWSA CV sales numbered 9 497 units, with the target for this year 10 989 units, a 12.7% jump.
Steenekamp attributes recent stellar growth to the introduction of the Amarok, VW’s first entry into the one-ton bakkie market. However, the Crafter, used as a large panel van or long-distance taxi, has also made a contribution, especially since it now features the same two-litre fuel-efficient engine as the Amarok, says Steenekamp.
One of this year’s newcomers will be the BlueMotion Crafter derivative, which will arrive in October. BlueMotion Technologies, as an umbrella brand, includes all the products, basic technologies and innovations, such as low rolling-resistance tyres, that improve fuel economy and reduce emissions in the Volkswagen range of vehicles.
On the Crafter, it cuts fuel consumption by 8%, says Steenekamp, which should please especially taxi operators.
Another new addition to the VWSA CV family will be the long-awaited eight-speed automatic Amarok bakkie, set for launch in the first quarter of next year.
Other good news is that South Africa will source its double-cab Amaroks from Germany come 2013, and no longer Argentina.
With Germany starting up Amarok production, it means VWSA will see Amaroks shipped to South Africa three times a month, and not only once a month, as is currently the case.
This will reduce the current long lead times for local customers, says Steenekamp.
“We were number two in double-cabs in South Africa last year, and now we are number four. This was largely supply-driven, and we would like to get back to number two.”
New segments of the market the VWSA CV division could be tapping into in the future are the half-ton bakkie and short-distance taxi segments.
There are currently two players in the half-ton bakkie market – General Motors and Nissan.
“This is clearly a growing market and we are extensively investigating this segment,” says Steenekamp.
The same is true for the city taxi market. While the Crafter offers larger capacity, with more than 20 seats, this segment of the market seeks something in the 16-seater range.
Two CNG Caddys have already been placed with two different fleet owners.
Steenekamp says the CNG Caddy is cheaper to run than petrol competitors. It does, however, carry a “slightly higher” price tag.
The CNG Caddy also has a petrol rescue tank, in case the driver runs out of gas.
There are currently two commercial CNG fuel stations in Johannesburg.
Steenekamp also notes that the VWSA CV and rural passenger car dealer network will be expanded by seven to eight dealers over the next two years.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines (150 word limit)
Other Automotive News
Updated 4 hours ago Despite various challenges related to the extraction of shale oil and gas, as countries grow accustomed to the idea, the use of shale as a form of energy will be more widely pursued, international oil and gas market analyst Michael Lynch said on Tuesday. Speaking at...
Updated 4 hours ago A consortium led by two Kenyan firms won a government tender to build a 1 000-MW, coal-fired power plant, company officials said on Tuesday, part of moves to satisfy rising demand for energy in East Africa's biggest economy. Kenya suffers from regular blackouts due...
Updated 4 hours ago The announcement of the successful bidder for the construction of Durban’s long-awaited passenger cruise terminal was imminent, Transnet National Ports Authority (TNPA) CEO Tau Morwe told delegates at the African Ports Evolution Conference in Durban on Tuesday. ...
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
South African State-owned defence industrial group Denel has announced its fourth consecutive year of profits. The group's results for the financial year 2013/2014 were recently announced at its head office in Centurion, south of Pretoria. Revenues grew by 17%, net...
There is little opportunity for JSE-listed infrastructure company Group Five to grow shareholder value in the domestic market, says CEO Mike Upton. He says value can still be found in the private sector, in the renewable and industrial power sector, as well as in...
The National Association of Automobile Manufacturers of South Africa (Naamsa) has announced the event dates of the 2015 Johannesburg International Motor Show (JIMS). The event will take place from October 14 to October 25, 2015, at the Johannesburg Expo Centre, Nasrec.
UK engineering support services provider Babcock is set to deliver the largest order of global truck manufacturer DAF’s truck tractors in Southern Africa to bulk carrier road-based logistics company Ngululu Bulk Carriers (NBC), with 133 trucks to be delivered in...
Digital radio communications in the African local government space can open up the world, but have many challenges to overcome, notes integration and migration of legacy radio communications infrastructure with digital mobile radio company Emcom Wireless head of...
Article contains comments