Mar 11, 2010
VWSA launches Polo Vivo as CitiGolf successorBack
Renault|Toyota|Volkswagen|VWSA|Africa|South Africa|VWSA's Uitenhage Plant|Local Vehicle Manufacturer|David Powels|Stuart Norman|Polo Vivo|Toyota Yaris
© Reuse this
The Vivo uses the old Polo as its platform, and is again, as was the case with the CitiGolf, a South Africa-only vehicle, designed and built by VWSA.
In the 1980s, VWSA dressed up the Golf 1 and rebranded it as the CitiGolf to ensure it kept a presence in the lucrative entry-level segment of the market. However, continuing the CitiGolf much longer into the new millennium became too expensive, while competitors, especially from the East, also presented some stiff competition with a slew of new products, said VWSA sales and marketing GM Stuart Norman.
It was essential for VWSA to re-enter the market with a more affordable vehicle than the new Polo, launched in January, and which started selling at around R150 000.
Norman said 73% of VWSA's passenger vehicle sales in 2009 had been in the low-price end of the market.
Pricing for the nippy Vivo starts at R101 500. Its competitors are, among others, the Renault Sandero and Toyota Yaris.
The Vivo, built in VWSA's Uitenhage plant, comes in 1,4 l and 1,6 l derivatives.
Carbon dioxide emission levels are measured at 147 g/km for the 1,4 l, 55 kW vehicle, with the threshold to dodge government's new carbon levy set at 120 g. The tax will be implemented in September.
VWSA MD David Powels said that VWSA was able to offer the Polo Vivo so much cheaper than its 'predecessor' - which was priced at R140 000-plus as recently as last year -- owing to the fact that it now had a much higher local content, which meant a sharp cut in logistics cost, for example, while also creating economies of scale for component manufacturers.
The local content in the old Polo was 39%.
Comparisons are inevitable, but Powels was at pains to point out that the Polo Vivo and the old Polo were very different vehicles.
The Vivo boasts, for example, different headlights and taillights, as well as a surgically altered nose.
As the Polo Vivo followed the CitiGolf blueprint to some degree, VWSA would not be able to see a new model introduction of the Polo Vivo, as that would add too many costs to the price tag of the vehicle. At most, the Vivo would receive facelifts every now and then, as was the case with the CitiGolf.
Powels believed the high residual value of the old Polo would protect its resale value as the new Vivo entered the market.
Powels said it was possible to export the Polo Vivo to markets in sub-Saharan Africa as soon as the market demanded it.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines
Other Automotive News
Updated 4 hours ago The sixth International Civil Aviation Negotiations Conference (Ican), being held from December 8 to 13, in Durban, could produce critical multilateral cooperation in the aviation industry that could further boost jobs and gross domestic product (GDP) growth. With...
Updated 4 hours ago Zimbabwe plans to construct three solar-powered plants in the west of the country at a cost of $540-million in a bid to ease electricity shortages in the country, an official with the state power company said on Monday. The southern African nation, which has no...
Updated 4 hours ago While the South African government has aggressively advocated for the domestic beneficiation of locally mined minerals in recent years, stakeholders will be required to first implement “innovative solutions” to inherent domestic challenges before this can be...
Recent Research Reports
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
Road and Rail 2013: A review of South Africa's road and rail infrastructure (PDF Report)
Creamer Media’s Road and Rail 2013 Report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Liquid Fuels 2013 (PDF Report)
Creamer Media’s 2013 Liquid Fuels report examines South Africa’s liquid fuels market, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing,...
Projects in Progress - Second Edition (PDF Report)
Creamer Media’s second Projects in Progress supplement considers some of the major project developments under way, including high-profile energy and transport projects, as well as a few of the lower-profile public and private developments. What remains apparent is...
Water 2013: A review of South Africa’s water sector (PDF Report)
Creamer Media’s Water 2013 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Canadian Mining Roundup for June 2013 (PDF Report)
The June 2013 roundup includes details of the development of TSX-V-listed Aldridge Minerals’ flagship Yenipazar polymetallic project, in Turkey; the Canadian Nuclear Safety Commission’s renewal of Cameco’s uranium mining licence pertaining to the Cigar Lake...
This Week's Magazine
Mitsubishi Motors South Africa (MMSA) has introduced a 4x2 derivative of its Pajero Sport sports-utility vehicle (SUV), which will give it access to a substantial slice of the full-size SUV market, where it will compete with the likes of the Ford Everest, Chevrolet...
South African Energy Minister Ben Martins has affirmed that the government wants the country to be globally competitive in the nuclear sector. "Our responsibility has always been ... to ensure that, in nuclear energy, South Africa can compete with the rest of the...
Mercedes-Benz South Africa (MBSA) president and CEO Dr Martin Zimmermann describes the new S-Class as “a special place to be”, with the car creating a sense of “wellness” once you are seated inside the German brand’s flagship model. It is difficult to argue...
Water scarcity and water-quality issues are broadly recognised and understood in most political, business and civil organisations in South Africa, but solving water issues will require wide and continuous action in catchments and municipalities by organisations and...
Work is well under way on the R212-million Imvutshane dam, 30 km north-west of Stanger, in KwaZulu-Natal, which is a key link in supplying people in rural Maphumulo with a reliable source of safe drinking water.