https://www.engineeringnews.co.za

Vodacom reviewing its sluggish M-Pesa business

Vodacom reviewing its sluggish M-Pesa business

Photo by Bloomberg

15th March 2016

By: News24Wire

  

Font size: - +

Mobile network Vodacom South Africa is considering various options for its sluggish mobile money transfer service M-Pesa.

M-Pesa enables customers - particularly unbanked users - to transfer money from person-to-person using mobile phone and text-messaging technology.

In 2010, Vodacom launched M-Pesa in South Africa and the company set a target of reaching ten-million local users.

Vodacom then relaunched the service in August 2014 in a bid to spur interest in the product. The M-Pesa relaunch in 2014 further involved a simplified registration and FICA process and the establishment of 8 800 points of presence.

But Vodacom’s 2015 integrated report revealed that while one million people registered for M-Pesa in South Africa, only 76 000 people were actively using the service. Vodacom, in its 2015 integrated report, further said that “progress has been slower than we’d like” regarding M-Pesa.

“Vodacom conducts regular reviews of its investments and products, including m-pesa South Africa (MPSA),” Vodacom spokesperson Byron Kennedy told Fin24 via email.

“We can confirm that we are currently considering a range of options for MPSA but that no final decisions have been made,” Kennedy said.

Fin24 understands that Vodacom is exploring options for its M-Pesa business that range from enabling employees to generate new ideas for the service to possibly even shutting it down.

M-Pesa’s struggles in South Africa are in stark contrast to other African countries such as Kenya where network Safaricom has recorded over 11-million mobile money users. UK mobile network Vodafone has stakes in both Safaricom and Vodacom.

Moreover, Vodacom's M-Pesa business in its rest of Africa operations has also performed better than in South Africa. Last year, Vodacom reported that it had over eight-million users of M-Pesa across its African operations.

News24.com

Edited by News24Wire

Comments

Showroom

Actom image
Actom

Your one-stop global energy-solution partner

VISIT SHOWROOM 
Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Photo of Martin Creamer
On-The-Air (12/04/2024)
12th April 2024 By: Martin Creamer

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.096 0.152s - 137pq - 2rq
Subscribe Now