IFE 2024 – where Franchise success stories will begin

The International Franchise Expo (IFE) is set to host a significant event at the Gallagher Convention Centre from July 20th to 21st, 2024. Exhibitors and visitors alike are poised to navigate the expansive terrain of Franchising and discover avenues for unprecedented business growth. Fred Makgato, CEO of the Franchise Association of South Africa, underscores the significance of this opportunity, asserting, "Whether you represent an established business, a start-up, or an emerging enterprise, seizing this chance is crucial. It provides a platform to showcase your offerings and guide others in forging their financial security by becoming part of the franchise community."

In the face of global economic challenges, Franchising is a highly viable and enduring sector. Franchising is a powerful tool for addressing unemployment in South Africa by fostering job creation and nurturing entrepreneurship. Despite the economic challenges and issues such as load-shedding, viable franchise opportunities are available. Franchising has - and can -continue to create employment, training and skills development, increased entrepreneurship and small business ownership, access to financing for people and businesses wanting to access the sector, as well as contribute to overall economic growth,

There are great examples of success in Franchising in our country with more opportunities on the table.

The Growth Journey of Franchise Giants

South Africa proudly boasts franchise success stories that have become household names. With over 950 stores across the country, KFC had humble beginnings in SA with its first store in Orange Grove opening in 1971. The story of KFC exemplifies the transformative power of Franchising, turning a small store into a phenomenon. Makgato comments, "KFC's journey is a testament to the potential within Franchising. It has become a household name, showcasing the power of consistent quality and a strong brand.”

Chicken Licken, founded in 1981 in Ridgeway Johannesburg, is a success story deeply rooted in South African culture. Makgato highlights, "Chicken Licken has become synonymous with South African fast food, reflecting franchise businesses' entrepreneurial spirit and adaptability. From its beginnings in Ridgeway, it has expanded its footprint, proving that South African franchises can and do thrive."

Sorbet, starting in 2005, has also become a staple in the health and beauty industry. "Sorbet's success lies in identifying and meeting consumer needs. From its early struggles to secure the first franchise, it has emerged as a highly popular and recognizable brand, seen in practically every city in South Africa. It's a remarkable journey that showcases the potential for growth in the franchising sector."

Barriers to Entry Squashed by New Opportunities

While the success stories of giants are inspiring, access and cost can be a barrier for aspiring franchisees. However, the South African franchise landscape does offer other great opportunities.  No other industry or sector has such diversity of business segments within its operating spectrum. Franchising represents businesses ranging from retail to real estate; from fast food to restaurants; from automotive products and services to building, office and home services; from education and training to health and beauty; from business-to-business to personal and professional services; from construction to digital and technology.

“While the bigger brands have often saturated the market, the excitement of an expo like IFE is that it serves as a platform to showcase new, up-and-coming brands that could become tomorrow’s big brands,” says Makgato.

IFE 2024: Where Success Stories Begin

As IFE 2024 approaches, it's not just an invitation; it's a call to action for prospective exhibitors to be part of the platform where success stories begin. The expo offers an unparalleled opportunity for professionals to network, gain insights, and showcase their brands to a massive audience. Makgato emphasizes, "Join us at IFE 2024, connect with key players in the industry, gain exposure, and elevate your franchise to new heights."

Expectations for Exhibitors at IFE 2024:

1.Grand-Scale Brand Promotion: Becoming an exhibitor at IFE is not just an opportunity; it's a strategic move to position your brand in the spotlight. The expo offers an expansive platform to showcase your best services and products to a massive audience of potential customers and partners. It's a stage where your brand can shine, attracting the attention of hundreds of potential investors and entrepreneurs.

2. Networking for New Business: IFE provides a distinctive opportunity for professionals to connect with peers, industry experts, potential partners, and customers across diverse sectors, ranging from retail and fast food to automotive, DIY, education, health, beauty, and more. The expo serves as a hub of networking possibilities, fostering meaningful connections and collaborations.

3.Gaining Industry Knowledge: Stay at the forefront of innovation with insights into various industries' latest products, services, and trends. IFE promises to be a melting pot of innovation, allowing exhibitors to explore new technologies, compare products, and gain valuable insights into emerging trends and consumer preferences.

Seize the Opportunity! Chart Your Course Towards Business Growth!

Prospective exhibitors are encouraged to seize this unparalleled opportunity to explore the world of Franchising further. It's a chance to chart a course towards business growth and be part of the success stories that define South Africa's franchise landscape.

Exhibitor Packages Available:

1.Basic Package: Starting at R690 per SQM

2.Furnished Package: R1092.50 per SQM

3.Raw Space Package: R1955 per SQM (Rates quoted excluding VAT)

Book Your Stand Today! Contact our Sales Department:

Event Details:

• Date: July 20 – 21, 2024
• Venue: Gallagher Convention Centre, Johannesburg, South Africa
• Exhibitor Information