http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 12.91Change: 0.12
R/$ = 12.00Change: 0.14
Au 1203.28 $/ozChange: -3.62
Pt 1160.50 $/ozChange: -6.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Jan 11, 2012

Toyota on top for 32nd year, but market share squeeze continues

Back
Africa|Components|Flow|Motors|Africa|Automotive|Flow|Manufacturing|Motors|Motors|Motors
Africa|Components|Flow|Motors|Africa|Automotive|Flow|Manufacturing|Motors|Motors|Motors
africa-company|components|flow-company|motors-company|africa|automotive|flow-industry-term|manufacturing|motors-industry-term|motors-person|motors
© Reuse this



Despite the growing threat posed by German rival Volkswagen, Toyota has again clinched the number one spot in South Africa’s new vehicle market in 2011, with total sales of 109 413 vehicles and market share of 19.19% (including Lexus and Hino sales).

In 1990, Toyota had a 29% share of the local new vehicle market and, by 2000, 23%. Last year, the Japanese auto maker’s market share fell to 20.5%.

“We are especially proud of what we have achieved in 2011,” says Toyota South Africa Motors (TSAM) president and CEO Dr Johan van Zyl. “To maintain the market leadership position for the 32nd consecutive year against many more competitors and an ever-growing number of vehicle choices is significant, but it is even more impressive in light of the challenges that we have faced.”

These challenges were indeed numerous, and included the earthquake and tsunami that struck Japan in March. This chain of events severely constrained the supply of fully built-up vehicles to South Africa, as well as the flow of specialised parts and components required to maintain vehicle production at TSAM’s Durban plant.

The effects of the natural disasters in Japan were later followed, and in some ways compounded, by other major disruptions on the local and international front, says Van Zyl.

“We still vividly remember the unexpectedly high snowfall in July, which shut the main arteries between our plant in Durban and certain major suppliers and markets. This was followed soon after by a crippling strike in the component manufacturing industry in August, which again put unexpected strain on our own manufacturing activities.

“This tough year was topped by news of floods at our supply base, in Thailand, which again dried up the supply of parts and components to South Africa.”

Van Zyl summarises the year by saying that 2011 will be remembered as the year in which TSAM celebrated its 50th birthday in South Africa, but also “as one of our most trying and challenging years as a company”.

Apart from achieving the number one position in the local market, Toyota also produced the country’s best-selling model, at 37 874 Hilux pickups sold.

Looking at the year ahead, Van Zyl notes several developments on the local and international front that will influence vehicle sales and local production.

“On local soil we are eagerly awaiting the finalisation of the Automotive Production and Development Programme (APDP) that is set to replace [government’s] current Motor Industry Development Programme. Focusing on local production and efficiencies as opposed to export growth, the APDP will benefit further localisation of parts and components and support the development of a wider and deeper local component manufacturing industry,” he notes.

“Internationally we will keep a close watch on the development of key export markets, especially Europe. All indications are that markets in the eurozone remain fragile and growth, if at all, will be slow. As such this could influence our export volumes and will put pressure on us to grow exports to other markets, such as Africa,” says Van Zyl.

The developments above, as well as expectations of lower economic growth in the South African market, have lead Toyota to set an overall sales target of close to 2011's 570 000 units, implying that the market will stabilise at current levels or slow down somewhat.

Edited by: Creamer Media Reporter
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Automotive News
 
Latest News
State-owned power utility Eskom and Public Enterprises Minister Lynne Brown confirmed on Wednesday that contracts under the so-called short-term power purchase programme (STPPP) had been renewed ahead of the March 31, 2015, expiry date. Eskom told Engineering News...
The value of copper stolen in February decreased to R12.7-million, from R12.9-million in January, but was 18.1% higher than the value of copper stolen in February 2014, the South African Chamber of Commerce and Industry (Sacci) revealed on Wednesday. In its latest...
Paper and packaging group Mpact has concluded a broad-based black-economic empowerment (BBBEE) deal that will see a purpose-formed trust subscribing for 10% of the ordinary issued shares in group subsidiary Mpact Operations, which holds its South African businesses....
More
 
 
Recent Research Reports
Steel 2015: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2015 report provides an overview of the key developments in the global steel industry and particularly of South Africa’s steel sector over the past year, including details of production and consumption, as well as the country's primary carbon...
Projects in Progress 2015 - First Edition (PDF Report)
In fact, this edition of Creamer Media’s Projects in Progress 2015 supplement tracks developments taking place under the Renewable Energy Independent Power Producer Procurement Programme, which has had four bidding rounds. It appears to remain a shining light on the...
Electricity 2015: A review of South Africa's electricity sector (PDF Report)
Creamer Media’s Electricity 2015 report provides an overview of State-owned power utility Eskom and independent power producers, as well as electricity planning, transmission, distribution and the theft thereof, besides other issues.
Construction 2015: A review of South Africa’s construction sector (PDF Report)
Creamer Media’s Construction 2015 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; the key participants in the sector; local construction demand; geographic diversification;...
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
 
 
 
 
 
This Week's Magazine
Projected capital expenditure (capex) in the South African automotive assembly industry should reach a record R7.48-billion this year, says the National Association of Automobile Manufacturers of South Africa (Naamsa) in its 2014 fourth quarter business review. Capex...
After several years of navigating project-threatening red tape and currency fluctuations, the 4.4 MW Bronkhorstspruit biogas power plant, which will supply clean energy to a leading automotive manufacturer in Gauteng, is expected to enter production before June....
RESOURCEFUL The raw material for the pilot plant would be supplied from the dissolving wood pulp plants at Sappi’s Saiccor and Ngodwana mills, in South Africa, and the Cloquet mill, in the US
South African paper and pulp producer Sappi reported earlier this month that it would build a pilot plant for the production of low-cost Cellulose NanoFibrils, or CNF (nanocellulose) at the Brightlands Chemelot Campus in Sittard-Geleen in the Netherlands.
The long-term outlook for Nigeria is a country that has the potential to be very strong. So affirmed International Monetary Fund (IMF) Nigeria Mission Chief and Senior Resident Representative Dr Gene Leon on recently. "But we are starting from a point of huge...
Poor infrastructure planning and inadequate maintenance are becoming increasingly problematic for new developments and the associated infrastructure required to support such developments. In many urban and rural municipalities, the state of infrastructure has been...
 
 
Barbara Creecy
Throwing open a process often criticised for its lack of transparency and frequent irregularities, the Gauteng Provincial Government (GPG) for the first time on Wednesday opened the adjudication of a tender to the public, describing it as an effort to improve...
How did a R10-billion contract to build two Western Cape toll roads turn into a R48-billion revenue stream for a consortium of civil engineering companies? Peter Hugo, chairperson of the Cape Chamber of Commerce and Industry's transport portfolio committee, said this...
There is a disparity in government funding provided to integrated transport networks – bus rapid transit (BRT) networks – and that given to conventional bus services, says Putco executive director Thys Heyns. “We have neglected and strangled conventional bus services...
Article contains comments
More
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96