http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.01Change: 0.00
R/$ = 10.67Change: -0.04
Au 1287.51 $/ozChange: 0.01
Pt 1424.50 $/ozChange: -1.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Jan 11, 2012

Toyota on top for 32nd year, but market share squeeze continues

Back
DURBAN|Africa|Components|Flow|Motors|Toyota|Toyota South Africa Motors|Volkswagen|Africa|Europe|Japan|South Africa|Thailand|Durban Plant|Automotive|Component Manufacturing Industry|Flow|Manufacturing|Manufacturing Activities|Motors|Johan Van Zyl|Motors|Hilux|Motors
|Africa|Components|Flow|Motors||Africa||||Automotive|Flow|Motors|Motors|Motors
durban|africa-company|components|flow-company|motors-company|toyota|toyota-south-africa-motors|volkswagen|africa|europe|japan|south-africa|thailand|durban-plant|automotive|component-manufacturing-industry|flow-industry-term|manufacturing|manufacturing-activities|motors-industry-term|johan-van-zyl|motors-person|hilux|motors
© Reuse this



Despite the growing threat posed by German rival Volkswagen, Toyota has again clinched the number one spot in South Africa’s new vehicle market in 2011, with total sales of 109 413 vehicles and market share of 19.19% (including Lexus and Hino sales).

In 1990, Toyota had a 29% share of the local new vehicle market and, by 2000, 23%. Last year, the Japanese auto maker’s market share fell to 20.5%.

“We are especially proud of what we have achieved in 2011,” says Toyota South Africa Motors (TSAM) president and CEO Dr Johan van Zyl. “To maintain the market leadership position for the 32nd consecutive year against many more competitors and an ever-growing number of vehicle choices is significant, but it is even more impressive in light of the challenges that we have faced.”

These challenges were indeed numerous, and included the earthquake and tsunami that struck Japan in March. This chain of events severely constrained the supply of fully built-up vehicles to South Africa, as well as the flow of specialised parts and components required to maintain vehicle production at TSAM’s Durban plant.

The effects of the natural disasters in Japan were later followed, and in some ways compounded, by other major disruptions on the local and international front, says Van Zyl.

“We still vividly remember the unexpectedly high snowfall in July, which shut the main arteries between our plant in Durban and certain major suppliers and markets. This was followed soon after by a crippling strike in the component manufacturing industry in August, which again put unexpected strain on our own manufacturing activities.

“This tough year was topped by news of floods at our supply base, in Thailand, which again dried up the supply of parts and components to South Africa.”

Van Zyl summarises the year by saying that 2011 will be remembered as the year in which TSAM celebrated its 50th birthday in South Africa, but also “as one of our most trying and challenging years as a company”.

Apart from achieving the number one position in the local market, Toyota also produced the country’s best-selling model, at 37 874 Hilux pickups sold.

Looking at the year ahead, Van Zyl notes several developments on the local and international front that will influence vehicle sales and local production.

“On local soil we are eagerly awaiting the finalisation of the Automotive Production and Development Programme (APDP) that is set to replace [government’s] current Motor Industry Development Programme. Focusing on local production and efficiencies as opposed to export growth, the APDP will benefit further localisation of parts and components and support the development of a wider and deeper local component manufacturing industry,” he notes.

“Internationally we will keep a close watch on the development of key export markets, especially Europe. All indications are that markets in the eurozone remain fragile and growth, if at all, will be slow. As such this could influence our export volumes and will put pressure on us to grow exports to other markets, such as Africa,” says Van Zyl.

The developments above, as well as expectations of lower economic growth in the South African market, have lead Toyota to set an overall sales target of close to 2011's 570 000 units, implying that the market will stabilise at current levels or slow down somewhat.

Edited by: Creamer Media Reporter
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
 
Latest News
The pump prices of both grades of petrol and wholesale diesel, as well as the maximum retail prices of illuminating paraffin and liquefied petroleum gas (LPG), are set to decrease from September 3, the Department of Energy said on Friday. Petrol would drop by 67c/l,...
The amount owed to municipalities for services has continued to rise, reaching R94-billion by June, compared with the R93.3-billion recorded in December. Households still accounted for the bulk of the aggregate municipal consumer debts; however, this had declined...
More
 
 
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
 
 
 
 
 
This Week's Magazine
South African State-owned defence industrial group Denel has announced its fourth consecutive year of profits. The group's results for the financial year 2013/2014 were recently announced at its head office in Centurion, south of Pretoria. Revenues grew by 17%, net...
There is little opportunity for JSE-listed infrastructure company Group Five to grow shareholder value in the domestic market, says CEO Mike Upton. He says value can still be found in the private sector, in the renewable and industrial power sector, as well as in...
The National Association of Automobile Manufacturers of South Africa (Naamsa) has announced the event dates of the 2015 Johannesburg International Motor Show (JIMS). The event will take place from October 14 to October 25, 2015, at the Johannesburg Expo Centre, Nasrec.
UK engineering support services provider Babcock is set to deliver the largest order of global truck manufacturer DAF’s truck tractors in Southern Africa to bulk carrier road-based logistics company Ngululu Bulk Carriers (NBC), with 133 trucks to be delivered in...
Digital radio communications in the African local government space can open up the world, but have many challenges to overcome, notes integration and migration of legacy radio communications infrastructure with digital mobile radio company Emcom Wireless head of...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks