The balancing act of packaging design and product information
This article has been supplied as a media statement and is not written by Creamer Media. It may be available only for a limited time on this website.
Unlike the seasonal fashion designs for clothing, packaging design trends seem to stick around for some time. However, as we rapidly approach the end of 2018, there are some that are no longer finding traction on retail shelves.
Clutter is out, simplicity is in
Overcluttered packaging is now making way for simpler, cleaner front label designs. Consumers are demanding more information from brand owners but, with the short attention span of much of society, they want it instantly.
Small typography is out; bigger bolder fonts are in
Again, consumers’ shrinking attention spans and retail shelves packed to the brim with competing products means packaging labels must grab consumers’ attention and demand engagement quickly.
Traditional packaging is on the way out; standout, experimental packaging is in
With taste buds expanding to include global cuisines and foreign ingredients becoming more accessible to home cooks, innovative shapes and materials are finding their place for showcasing the ingenuity and thoughtfulness your product brings to market.
Over or wasteful packaging is out, sustainability is in
Consumers are increasingly more eco-conscious, and especially the younger generations of shoppers. They not only demand to know a product’s chain of custody but also won’t support unethical and overpackaged products. Lightweighting packaging and sustainable materials are beginning to make their presence felt in a bigger way.
Pastel are in, hyper-stimulating and explosive colours and designs are out
The overstimulating, explosive colours and designs we’ve come to expect are being replaced at centre stage by calmer, softer designs in lighter saturations. Pastels are more feminine and speak to our softer side, offering a warmer greeting from retail shelves.
Balancing design and product information
Big fonts, alluring designs, lighter and simpler packaging all sound appealing to marketing managers, but will no doubt pose a problem for the company’s legal, procurement and production teams.
While clear, simple label designs may help products to stand out on shelf, they leave limited space for more detailed and legal on-pack information. This is where the extra space afforded by Fix-a-Form® booklet label from Pyrotec PackMedia is an asset for supporting your brand.
Fix-a-Form® booklet labels are a cost-effective way to make better use of a product’s available labelling space. They occupy the same footprint as a conventional label while providing up to 36 pages of extra space. Labels can be tailored to suit the size, shape, construction and design of the product’s packaging, and come with the option of various innovative features.
When it comes to reducing packaging, a Fix-a-Form® booklet label can often replace a carton and informational leaflet, making them an economical and practical alternative to overpackaged formats. They also offer the benefit of remaining with the product throughout its life.
Fix-a-Form® booklet labels also provide more information for consumers, such as clear usage instructions or handy tips, information on other products within a range, they support marketing initiatives such as competitions and promotions, or can offer a backstory that communicates the values of your brand.
Comments
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation