Telkom appoints brand strategist Scarcella as chief marketing officer
Telkom has appointed brand strategist and marketing expert Enzo Scarcella as chief marketing officer to assist with the company’s brand transformation and in response to changing consumer behaviour.
Scarcella would join the company from rival Vodacom, where had had occupied the position of managing executive of marketing for the last five years, overseeing the telecommunications giant’s brand migration from blue to red.
The Harvard graduate had also previously managed the marketing activities of several prominent South African brands, including Castle Lager, M-Net and Edgars.
Telkom Group CEO Sipho Maseko said the appointment gave further impetus to the group’s effort to renew its top leadership team.
“The priorities we have set ourselves require us to attain the highest level of proficiency in actions such as investing in and repositioning the brand, shaping the company’s public profile, understanding customer needs and responding to changing customer behaviours,” he commented.
The Telkom head added that Scarcella would be responsible for spearheading these and other initiatives, including strengthening the company’s marketing efforts by developing strategies that would lead to increased awareness and uptake of its offerings.
“I have watched with keen interest the changes at Telkom over the past few months and I look forward to now being a part of the company’s transformation journey. The Telkom brand holds great promise and I am committed to bringing out the best that it has to offer,” said Scarcella.
Comments
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
Rooted in the hearts of South Africans, combining technology and a quest for perfection to bring you a battery of peerless standing. Willard...
VISIT SHOWROOM
For over 60 years, VEGA has provided industry-leading products for the measurement of level, density, weight and pressure. As the inventor of the...
VISIT SHOWROOM
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
