Tata Motors South Africa, a joint venture between Tata Motors of India and Tata Africa, officially launched a new range of vehicles for the local market at the Johannesburg Motor Show - a move it believes will add further growth impetus to its local business.

MD Prakash Telang said the company remained focused on deepening its presence in South Africa, while Tata International MD Noel Tata stressed the importance of Africa and the opportunity and potential for the group within the continent.

“The latest products will serve to further strengthen the Tata brand in these markets. In South Africa, the automotive industry is making giant strides and we are happy to contribute to this growth,” Tata said.

Included in the unveiling was the launch of the Tata Prima range of trucks, which boast robust chassis frames and suspensions, reportedly suitable for any terrain.

A data logger helps measure vehicle performance and driving practices, while the cabin is air-conditioned, the driver seat suspended driver, and the instrument cluster designed to improve driver efficiency.

The new range is Euro III- and Euro IV-compliant, and Euro V-ready.

Tata Motors aims to start distribution of the Prima 4938S 6X4 tractor, Prima 4038S 4X2 tractor, Prima 4028S 4X2 tractor, Prima 2528K 6X4 10cum box-tipper, Prima 2538K 6X4 14cum box-tipper, and Prima 3138K 8X4 19cum scoop-tipper, in South Africa by early 2012.

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