https://www.engineeringnews.co.za

Suzuki sales jump 57% in 2017, starts 2018 with 88% growth

The Ignis

The Ignis

16th March 2018

     

Font size: - +

Suzuki Auto South Africa (SASA) saw sales in the domestic market jump by 57% in 2017, to 8 847 units, up from 2016’s 5 631 units.

It appears as if the Japanese manufacturer may have another blistering sales year ahead of it, with sales for the first two months of 2018 88% higher than the same period in 2017, at 2 070 units.

SASA sales and marketing divisional manager André Venter cites a variety of reasons for Suzuki’s growth, including the 2016 and 2017 brand of the year award from cars.co.za, strong marketing, as well as a growing dealer network – up from 19 dealers in August 2008, to the current 52.

Venter says the key to being a successful importer is a favourable exchange rate and reliable product.

He adds that the Swift is Suzuki’s best-selling model in South Africa.

Pricing for the Swift starts at roughly R156 900.

SASA has a number of more affordable vehicles available in a market that has felt the pinch of a recent weak domestic economy. After three years of decline, the South African total new-vehicle market finally managed to inch forward in 2017, growing by 1.8%, to 557 586 units, compared with 2016.

Suzuki’s Baleno, Ignis, Swift 1.2, Celerio, Ertiga and Ciaz models are sourced from India, with the Jimny and Grand Vitara sourced from Japan. The Vitara comes from Hungary.

The Ignis has been in short supply, but this will be remedied soon, says Venter.

“Ignis market acceptance was a bit of a surprise. However, we’ve subsequently increased our ordering and we’re back on track.”

New model introductions set for 2018 include the Swift in the second quarter, a Ciaz and Celerio facelift, also in the second quarter, and a Vitara facelift in the fourth quarter.

 


 

Edited by Creamer Media Reporter

Comments

Showroom

Hanna Instruments Image
Hanna Instruments (Pty) Ltd

We supply customers with practical affordable solutions for their testing needs. Our products include benchtop, portable, in-line process control...

VISIT SHOWROOM 
Weir Minerals Africa and Middle East
Weir Minerals Africa and Middle East

Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.073 0.127s - 158pq - 2rq
Subscribe Now