Jun 01, 2012
Sassda members face product imitation concernsBack
Hendler & Hart CEO Nash Soni|Sassda|China|South Africa|Aluminium Cookware Manufacturer|Counterfeit Products|Stainless Steel|Steel|Bill Scurr|Soni
© Reuse this
Early in 2011, loyal customers of Hendler & Hart alerted the company that counterfeit products of the company’s Aloe stainless steel and Hart aluminium ranges were appearing on the market.
“These products are very similar to our products,” says Soni. “The packaging is exactly the same and this led to confusion among customers.
“It is our understanding that most of these products are being imported from China,” he adds.
Soni states that counterfeit products are damaging to a company’s reputation, as consumers do not get the quality they pay for and expect from what they believe is a trusted brand.
The company stresses that the difference between the counterfeit products and real Hendler & Hart products is that the counterfeit products are of low quality and cheaply manufactured.
In March 2010, Engineering News quoted the German Engineering Federation (VDM) as saying that worldwide product piracy was no longer a marginal phenome- non, but that the threat had been steadily increasing in recent years.
VDM said that this form of business crime cost companies an estimated €660-billion globally in 2010, representing 9% of world trade volumes. In the past, the main focus of imitators was on consumer goods but counterfeiters are increasingly also turning to industrial products, it stated.
Soni says regulations in South Africa do not provide adequate support to ensure that companies’ products are not counterfeited.
Hendler & Hart is currently working with the stainless steel and aluminium federa- tions to try to involve government, which the company says has not been very helpful in protecting businesses from this type of fraud.
Further, Soni says the company is training customs officials as well as border police to recognise the difference between locally manufactured Hendler & Hart products and the imported counterfeit products.
“Importing counterfeit products has significant negative effects for the local economy as it leads to revenue losses, job losses and, in extreme cases, even company closures as South Africa manufactures less of the local, fully South African original product and more cheap imitations are imported into the country,” says Soni.
He adds that businesses and government need to improve tariff protection measures to ensure that counterfeit products are not brought into South Africa.
Southern Africa Stainless Steel Development Association (Sassda) executive director Bill Scurr adds that Hendler & Hart is not the only member of the association that is currently combating counterfeit products.
“This is a growing problem in the industry, which needs to be dealt with so companies can compete on a level playing field.”
Sassda is assisting members of the association’s consumerware, hospitality and catering sector in raising these matters at government level so that local companies can be heard and the counterfeiting of South African products stopped.
Edited by: Chanel de Bruyn© Reuse this Comment Guidelines
Other Metals News
Recent Research Reports
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
Road and Rail 2013: A review of South Africa's road and rail infrastructure (PDF Report)
Creamer Media’s Road and Rail 2013 Report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Liquid Fuels 2013 (PDF Report)
Creamer Media’s 2013 Liquid Fuels report examines South Africa’s liquid fuels market, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing,...
Projects in Progress - Second Edition (PDF Report)
Creamer Media’s second Projects in Progress supplement considers some of the major project developments under way, including high-profile energy and transport projects, as well as a few of the lower-profile public and private developments. What remains apparent is...
Water 2013: A review of South Africa’s water sector (PDF Report)
Creamer Media’s Water 2013 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Canadian Mining Roundup for June 2013 (PDF Report)
The June 2013 roundup includes details of the development of TSX-V-listed Aldridge Minerals’ flagship Yenipazar polymetallic project, in Turkey; the Canadian Nuclear Safety Commission’s renewal of Cameco’s uranium mining licence pertaining to the Cigar Lake...
This Week's Magazine
Does crime, political enemies or shady business deals make you a little bit nervous? Looking for an armoured sports-utility vehicle (SUV)? Mercedes-Benz has the product for you. The new R2.3-million ML500 Guard vehicle has been unveiled in South Africa. The M-Guard,...
A joint venture (JV) company created by South Africa’s Denel defence industrial group and the United Arab Emirates (UAE) group Tawazun has won a R5-billion contract for precision guided munition (PGM) systems for the UAE Air Force. The JV is Tawazun Dynamics and it...
A dry flue-gas desulphurisation (dry FGD) system uses a lime-based reagent to remove sulphur oxides (SOx) from the flue gases of any combustion installation without using water, says gas and energy specialist engineering company Tractebel Engineering South Africa...
Chery South Africa (SA), importer of the Chinese Chery brand, is entering the local commercial vehicle market for the first time with the introduction of the P10, a 15-seater people-mover. The vehicle is priced at R289 900.
Trade and Industry Minister Rob Davies recently reported that revised guidelines for the National Industrial Participation Programme (Nipp) would be circulated “shortly”. This would form part of the “strengthening and alignment” of Nipp with “other public...