During the hosting period of the first FIFA World Cup on African soil, hotel room revenues jumped by 121,7% or by about R1 099 a room, while occupancy increased with around 6% compared by the same period last year, business advisory firm Deloitte found.
Deloitte tourism, hospitality and leisure leader Moray Wilson said that the over 120% growth was far greater than the 33% increase experienced in Germany, when the country hosted the 2006 World Cup. However, he noted that the geological location of South Africa ensured that supporters stayed in the country for a longer period of time.
When Asia hosted the event in 2002, Japan experienced a mere 0,6%, change in revenues.
Cape Town experienced the biggest revenue increase at a 152% to R1 143 a room, while Johannesburg saw a 150,3% change and Durban a 60% increase.
"As time passes, the legacy of the event will become apparent but so far, South Africa has already seen an overhaul to its tourism infrastructure and improved international perceptions in terms of being a safe destination to visit. The benefits reach beyond the borders of South Africa and the profile of tourism across Africa has also been raised with the flood of media covering its tourism offerings," said Wilson.
Deloitte sports business group partner Dan Jones said that alongside the Olympic Games, the World Cup is one of the biggest, and most prestigious, sporting events a country can host. "Such a tournament can greatly elevate the global stature of host nations and cities. The media profile a tournament like the World Cup brings to a country is immense, providing a real showcase of the country and culture," he concluded.