Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, has appointed Multivista Kenya Limited, a Ramco Group Company, as a new distributor, helping to deliver a greater level of service to the East African market.

Multivista Kenya Limited has been in the distribution business for 40 years and has partnered with Rockwell Automation in South India for the last ten. The company is a great fit with the Rockwell ethos of working with local partners who are in close proximity to end-users and understand the challenges and requirements of the local market.

Craig McMaster, channel sales manager for Rockwell Automation Africa, explains: “Multivista Kenya has a belief, vision and mission that resonates with that of Rockwell Automation. It believes in delivering reliable, sustainable world-class solutions. It has a passion to exceed expectations and its mission is to become the most preferred solution provider for industrial products and services. With all this in mind, appointing it as a trusted Rockwell Automation distributor was an obvious decision for us.”

"When the opportunity presented itself to work with Rockwell Automation in Kenya, it was a natural fit," adds Anil Choudhari, chief executive officer for Multivista. Multivista specializes in taking care of industrial equipment throughout its lifecycle, owing to the company's strong after-sales support, which aims to reduce the total cost of ownership for customers.

Phillip Coetzer, systems integrator manager for Rockwell Automation in Africa, elaborates: “As Rockwell Automation moves forward with its ‘Africa for Africa’ strategy and renewed investment in Africa, its partners play a vital role in its market access model. It is important that we work with partners such as Multivista that are equipped to engage and invest in their local industries.”

While Rockwell Automation has serviced the Kenyan market for approximately 25 years already, McMaster believes that Africa’s growth trajectory requires further investment from technology providers: “The consolidated Investments by Rockwell Automation and Multivista in terms of local services and resources signify the beginning of what we expect to be a rapid expansion of the Rockwell Automation footprint in the region.”

If you’re interested in unlocking opportunities for your business with Rockwell Automation and its partners in these key regions, contact mjunius@ra.rockwell.com