Riverbed Partner Summit 2017 conference theme of Disrupt sets stage for Riverbed and partners to capitalize on changing IT industry
 
 Riverbed Technology today announced updates to the Riverbed® Performance Partner Program during the Riverbed Partner Summit 2017 in Santa Barbara, California. Riverbed Partner Summit 2017 brings the Company's most influential partners together with Riverbed leadership to drive further collaboration to capitalize on the enormous market opportunity being created by the shift to the cloud, digital transformation and evolving channel dynamics. Partners play a vital role in guiding Riverbed’s channel and market strategy as it develops new solutions that solve the complex challenges of cloud-based, software-defined IT environments.
 
Tweet This: Riverbed updates partner program to drive digital transformation initiatives @Riverbed Partner Summit 2017: rvbd.ly
 
At the Partner Summit, Riverbed will showcase its solutions in three key areas and how partners can leverage them to accelerate partners’ cloud and digital strategies and solutions with end customers: Cloud Networking (with marketing-leading SD-WAN solution SteelConnect), End-to-End Visibility and a Service Delivery Platform (for delivery of –as-a-service offerings). Riverbed will also share its vision for addressing customers’ “Cloud First” environments and the emerging SD-WAN market by sharing use cases and mapping Riverbed solutions to the broader market and partner opportunity.
 
During the Partner Summit, Riverbed will unveil more partner incentives that build on the existing program benefits of joint engagement, embedded solution and services and selling across the Riverbed solution portfolio with accelerators to drive growth for partners. In addition, Riverbed will share with partners how it is investing in building a full suite of services that partners can leverage to develop their services portfolio— including SD-WAN-as-a-service, Visibility-as-a-Service, Network-as-a-Service and Branch-as-a-Service—needed to support their customers implementing and operating cloud-first strategies.
 
These announcements further Riverbed’s efforts to help drive mutual growth opportunities with partners.  In the past year Riverbed:

• Launched programs to enable our channel to build Embedded & Managed Services, including subscription licensing and pricing sold via the channel to meet the evolving buying needs of customers
• Launched a Riverbed Consulting Partner track to enable key partners to better support customers by delivering Riverbed franchise professional services
• Expanded the benefits of Riverbed Reach, an end-to-end customizable channel marketing program designed to help partners generate pipeline

 
The company’s position has always been clear and remains unchanged – partners are a key component of Riverbed’s go-to-market strategy with more than 95% of Riverbed’s business flowing through the channel.
 
“As customers continue to go digital and cloud-first, it opens up significant growth potential for our partners with Riverbed’s disruptive SD-WAN, visibility and software-defined edge solutions, along with our continued leadership in WAN optimization. Earlier this year, we also launched the Riverbed Service Delivery Platform for service providers and partners to enable their network-as-a-service strategy,” said Karl Meulema, senior vice president Global Channels at Riverbed.

“Our platform approach makes us the ideal go-to-market partner in this dynamic industry. It is not only about what we can do better than others, it’s about what we can do that other vendors simply can’t. We welcome partners this week at Partner Summit to discuss how to seize our mutual opportunity.”
 
The Riverbed channel ecosystem is composed of a network of focused, dedicated and invested partners across the globe; including technology resellers, solution providers, value added distributors, system integrators and outsourcers and service providers. 

Working together, Riverbed and its channel ecosystem are providing solutions that improve the performance, operational efficiency, agility, and economics of applications, services, networks, and remote and branch offices.