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Sep 07, 2012

Redefine corporate success to include generation of social value - Busa

Africa|Health|Lonmin|Africa|South Africa|Solutions|Jabu Mabuza|Kgalema Motlanthe|Zwelinzima Vavi
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Organised business has signalled the need to “redefine” corporate success in South Africa in line with the concept of “shared value”, whereby profits would be optimised rather than maximised to ensure a reconnection between business accomplishment and social development and inclusion.

Addressing the seventeenth National Economic Development and Labour Council (Nedlac) summit, in Ekurhuleni, on Friday, Business Unity of South Africa (Busa) president Jabu Mabuza said that this shared-value vision was premised on improved integration between the creation of economic and social value.

To achieve this, companies would need to develop a far deeper understanding of community needs and challenges. “Business must reconnect company success with social development,” Mabuza argued at a gathering overshadowed by the recent tragic events at Marikana, in the North West province.

“At a very basic level, the competitiveness of a company and the health of the communities around it are closely intertwined. Business needs a successful community and a successful community needs business.”

In his address on behalf of organised labour, Congress of South African Trade Unions (Cosatu) general secretary Zwelinzima Vavi asserted the recent events near the Lonmin operation also highlighted the need for greater urgency in addressing inequality – a "ticking bomb" that became an "exploded bomb" at Marikana.

The poor and marginalised were saying, "wake up and do something about our situation", Vavi averred.

Mabuza, Vavi and Deputy President Kgalema Motlanthe, who also addressed the meeting, reaffirmed the commitment of government business, labour and organised community groups to using social dialogue as a tool to finding solutions to the current breakdown in social cohesion, which was the result of poverty, unemployment and inequality.

But all stakeholders also called for Nedlac, which some felt had run its course and should be closed, to become a more effective platform for such dialogue.

Motlanthe lamented a declining quality of participation in Nedlac structures, some of which had been reduced to a "talk shop", owing to the fact that some social partners were sending junior representatives, who had no mandate, or authority to take decisions.

Business and government expressed a desire for the forging of a new “social compact”, based on a common vision and supported by pragmatic short- and long-term action plans.

Taking his lead from the recently published National Development Plan 2030, which was earlier officially endorsed by Cabinet, Motlanthe said that, despite low trust levels and the problems of representivity, a “social contract could contribute to providing the political, economic and social conditions for long-run development”.

“We should strive to find a common vision to take us forward. Now is the time to begin laying the basis for a social contract for our labour relations and our labour market that will contribute to achieving a more equitable and inclusive form of economic growth,” he added.

Edited by: Creamer Media Reporter
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