http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.00Change: 0.01
R/$ = 10.66Change: -0.04
Au 1289.57 $/ozChange: 2.07
Pt 1425.00 $/ozChange: -1.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Aug 14, 2012

Nokia, Blackberry popular in SA, despite global decline

Back
Africa|Motorola|Samsung|Sony|Africa|South Africa|Arthur Goldstuck|Wide Worx|IPhone|Smartphone|Smartphones
Africa||Africa||||
africa-company|motorola|samsung|sony|africa|south-africa|arthur-goldstuck|wide-worx|iphone|smartphone-technology|smartphones
© Reuse this



Despite an international market decline, Blackberry remained a dominant smartphone player in developing markets, said World Wide Worx MD Arthur Goldstuck.

A study has found that, over the past 18 months, BlackBerry’s market share in South Africa rose from 4% at the end of 2010, to match the market share of Samsung at 18% by mid-2012. Samsung’s market share fell from 28% in the past 18 months.

“As in other developing markets, the demise of BlackBerry in this country remains a myth. BlackBerry’s continued strength lies in its appeal to the younger market, with the Curve models maintaining a ‘cool’ image,” said Goldstuck in his 'The Mobile Consumer in SA 2012' report, adding that the brand held 28% market with the 16- to 25-year age bracket.

The report found that a further 16% of cellphone users say they intend to buy a BlackBerry next and, despite the “wealthy top end of the market” abandoning BlackBerry for the iPhone and the new Samsung Galaxy S3, BlackBerry remained dominant in the smartphone segment, he pointed out. Of the 10-million smartphones sold in South Africa in the past 18 months, about 4.8-million were BlackBerry devices. Nokia accounted for about four-million of the smartphones sold.

“Nokia remains far and away the most popular cellphone brand among South Africans aged 16 and over, living in cities and towns,” Goldstuck added.

The mobility study showed that Nokia, which held a market share of 50% in mid-2012, down 1% from the 51% recorded in 2010, was expected to remain the number one cellphone brand in South Africa until the end of 2013, albeit with a slightly lower market share.

The iPhone, which currently held 1% of the market share, was expected to gain momentum, with a sixfold increase in market share to 6% in the next 18 months.

Motorola’s market share fell from 11% at the end of 2010, to 2% in 2012, while LG maintained its 5% market share.

The report also found that the Chinese ZTE brand, with its low-cost devices, reached a 2% market share, while Sony-Ericsson fell from a 2% market share, to 1%.

The prospects for Motorola, LG and Sony were bleak, said Goldstuck, noting that unless the brands undergo drastic revitalisation, all three would fall below 1% of the market share.

 

Edited by: Mariaan Webb
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other ICT News
As JSE-listed Jasco ends a three-year restructuring programme, the group expects to return to profitability in the 2014 financial year. “Although the 2014 financial year continued to be impacted on by planned restructuring costs and very difficult market...
The ability to use a smart sensor concentrator to create a centralised, smart sensor network in factories, plants, mines and remote sites means that older legacy industrial control systems can be integrated and leveraged as a low-cost step towards fully smart...
The Independent Communications Authority of South Africa (Icasa) has outlined the conditions for the assignment of capacity on the digital television channels on Multiplex 3 and any excess capacity on Multiplex 1. The latest regulations overseeing the long-awaited...
More
 
 
Latest News
Updated 11 minutes ago Reiterating that the economy would remain the country’s apex priority over the next five years, President Jacob Zuma at the weekend urged South African ambassadors and high commissioners stationed abroad to prepare themselves for “vigorous” marketing and trade...
Updated 1 hour 31 minutes ago The United Arab Emirates (UAE) will provide Egypt with petroleum products worth $8.7-billion over a year starting in September, an Egyptian official told Reuters on Sunday. Egypt has struggled to curb its swelling budget deficit and meet its soaring energy demands,...
Updated 3 hours ago Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
More
 
 
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
 
 
 
 
 
This Week's Magazine
South African State-owned defence industrial group Denel has announced its fourth consecutive year of profits. The group's results for the financial year 2013/2014 were recently announced at its head office in Centurion, south of Pretoria. Revenues grew by 17%, net...
There is little opportunity for JSE-listed infrastructure company Group Five to grow shareholder value in the domestic market, says CEO Mike Upton. He says value can still be found in the private sector, in the renewable and industrial power sector, as well as in...
The National Association of Automobile Manufacturers of South Africa (Naamsa) has announced the event dates of the 2015 Johannesburg International Motor Show (JIMS). The event will take place from October 14 to October 25, 2015, at the Johannesburg Expo Centre, Nasrec.
UK engineering support services provider Babcock is set to deliver the largest order of global truck manufacturer DAF’s truck tractors in Southern Africa to bulk carrier road-based logistics company Ngululu Bulk Carriers (NBC), with 133 trucks to be delivered in...
Digital radio communications in the African local government space can open up the world, but have many challenges to overcome, notes integration and migration of legacy radio communications infrastructure with digital mobile radio company Emcom Wireless head of...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks