http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.20Change: 0.11
R/$ = 11.08Change: 0.00
Au 1216.40 $/ozChange: -0.63
Pt 1339.00 $/ozChange: 4.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Aug 14, 2012

Nokia, Blackberry popular in SA, despite global decline

Back
Africa|Motorola|Samsung|Sony|Africa|South Africa|Arthur Goldstuck|Wide Worx|IPhone|Smartphone|Smartphones
Africa||Africa||||
africa-company|motorola|samsung|sony|africa|south-africa|arthur-goldstuck|wide-worx|iphone|smartphone-technology|smartphones
© Reuse this



Despite an international market decline, Blackberry remained a dominant smartphone player in developing markets, said World Wide Worx MD Arthur Goldstuck.

A study has found that, over the past 18 months, BlackBerry’s market share in South Africa rose from 4% at the end of 2010, to match the market share of Samsung at 18% by mid-2012. Samsung’s market share fell from 28% in the past 18 months.

“As in other developing markets, the demise of BlackBerry in this country remains a myth. BlackBerry’s continued strength lies in its appeal to the younger market, with the Curve models maintaining a ‘cool’ image,” said Goldstuck in his 'The Mobile Consumer in SA 2012' report, adding that the brand held 28% market with the 16- to 25-year age bracket.

The report found that a further 16% of cellphone users say they intend to buy a BlackBerry next and, despite the “wealthy top end of the market” abandoning BlackBerry for the iPhone and the new Samsung Galaxy S3, BlackBerry remained dominant in the smartphone segment, he pointed out. Of the 10-million smartphones sold in South Africa in the past 18 months, about 4.8-million were BlackBerry devices. Nokia accounted for about four-million of the smartphones sold.

“Nokia remains far and away the most popular cellphone brand among South Africans aged 16 and over, living in cities and towns,” Goldstuck added.

The mobility study showed that Nokia, which held a market share of 50% in mid-2012, down 1% from the 51% recorded in 2010, was expected to remain the number one cellphone brand in South Africa until the end of 2013, albeit with a slightly lower market share.

The iPhone, which currently held 1% of the market share, was expected to gain momentum, with a sixfold increase in market share to 6% in the next 18 months.

Motorola’s market share fell from 11% at the end of 2010, to 2% in 2012, while LG maintained its 5% market share.

The report also found that the Chinese ZTE brand, with its low-cost devices, reached a 2% market share, while Sony-Ericsson fell from a 2% market share, to 1%.

The prospects for Motorola, LG and Sony were bleak, said Goldstuck, noting that unless the brands undergo drastic revitalisation, all three would fall below 1% of the market share.

 

Edited by: Mariaan Webb
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other ICT News
GHAREEB SAAD Kaspersky Lab products contain strong heuristics engines that monitor suspicious file execution to detect attacks
Global endpoint security solutions company Kaspersky Lab has introduced new measures to prevent cyber criminals from accessing sensitive data, alongside its malware-signature and heuristic device analysis detection methods. Threats to mobile devices have increased...
MICHAEL FLETCHER Real-time information available to government when citizens use publicly funded Wi-Fi networks will enable it to communicate with citizens and provide services
To ensure uptake and a positive impact, Wireless Fidelity (Wi-Fi) networks in cities must be provided at schools, community centres and commercial centres to enable citizens and government to access information that will improve access to and delivery of services....
BRENDAN WIDLAKE Stratus fault-tolerant servers ensure continuous availability of operational systems in critical processes
A computing platform to ensure the availability of critical processes and control systems is receiving increased attention in South Africa to ensure that the software driving new industrial systems, including automated and robotic processes, functions continuously,...
More
 
 
Latest News
President Jacob Zuma would next month officially launch the Dube Tradeport, in Durban, as an industrial development zone (IDZ), the Department of Trade and Industry (DTI) announced on Friday. At the launch event, which was scheduled to take place on October 7, the...
JSE-listed York Timber Holdings on Friday said it expected its operating profit for the year ended June 30 to be between 25% and 30% lower than that of the prior year. As a result of the lower operating profit, combined with a 1% increase in the company’s biological...
Engineering solutions provider ELB Group has reported an 18% increase in turnover for the year, boosting overall income, from R1.9-billion in 2013, to R2.3-billion for the 12 months ended June 30. Describing this as “a satisfactory result, given the current difficult...
More
 
 
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
 
 
 
 
 
This Week's Magazine
MANUFACTURING CAPABILITY Reliable Transformers designs and manufactures dry-type and oil-filled power and distribution transformers up to 3.5 MVA
While Ekurhuleni-based transformer manufacturer Reliable Transformers currently designs, manufactures and tests its products according to the SANS 780 specifications for distribution transformers and other applicable transformer specifications, it is working towards...
GHAREEB SAAD Kaspersky Lab products contain strong heuristics engines that monitor suspicious file execution to detect attacks
Global endpoint security solutions company Kaspersky Lab has introduced new measures to prevent cyber criminals from accessing sensitive data, alongside its malware-signature and heuristic device analysis detection methods. Threats to mobile devices have increased...
MICHAEL FLETCHER Real-time information available to government when citizens use publicly funded Wi-Fi networks will enable it to communicate with citizens and provide services
To ensure uptake and a positive impact, Wireless Fidelity (Wi-Fi) networks in cities must be provided at schools, community centres and commercial centres to enable citizens and government to access information that will improve access to and delivery of services....
Eco-estate Monaghan Farm, located near Lanseria airport, north-west of Johannesburg, has taken a new approach to modern living and sustainability with its 517 ha development, dedicated to farm living.
Forklift and lift-truck distributor Goscor Lift Hi-Reach launched the Genie SX-180, the tallest self-propelled super boom in Africa, in Johannesburg last month. “As the official distributor of the well-known Genie range of equipment in Southern Africa, we are pleased...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks