Jan 20, 2012
New Holland introduces new construction equipment rangeBack
Construction|Africa|Construction Equipment|Design|Engines|New Holland|New Holland Construction|Africa|South Africa|Capital Equipment|Construction Equipment|Equipment|Maintenance|Product|Products|Service|Services|Eqstra|Power|Riaan Hoffmann
© Reuse this
The company has introduced the redesigned and reengineered range of its 200 series loading machines, including the Skid Steer L218 model and the L215 model.
A radial arm kinematics movement has also been introduced for the first time on a New Holland machine, which allows for more power when performing tasks, such as digging and pushing.
The upgraded engines, which have been changed from three to four cylinders, also add more power, with a range of between 6 hp and 8 hp more for the respective models.
The series, which was launched at the Las Vegas Conexpo Fair last year, has walked away with the award for the most innovative design of a construction machine.
The new product features better operator comfort, improved visibility and stability, as well as easy maintenance.
Speaking at the South African launch, construction equipment dealer Eqstra national sales manager Riaan Hoffmann said the New Holland distributor had an aggressive growth strategy to introduce more products to the market.
“A couple of years ago, when the market was strong and flourishing, a number of new players entered the market. This has created a significantly competitive market but through skills training, business development and availability of products and services, we aim to grow and dominate.
“Support from the original equipment manufacturers (OEMs) is also important and, with our OEM now situated in South Africa, we will be able to resolve problems faster. There is also a big drive to ensure that all dealerships have spares available, which will also add to service,” he said.
Hoffmann noted that there was a definite skills shortage in industry. However, Eqstra, in collaboration with New Holland had established training facilities throughout South Africa, particularly focusing on training after-market employees. “This not only reduces the skills shortage in industry, but also adds value to the business and customer services,” he said.
Edited by: Martin Zhuwakinyu© Reuse this Comment Guidelines (150 word limit)
Other Video News
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
This Week's Magazine
As the City of Ekurhuleni continues its bid to develop the largely industrialised metropole into the continent’s first aerotropolis, executive mayor Mondli Gungubele has committed the city to creating a predictable, stable and enabling business environment in which...
While Ford Motor Company of Southern Africa (FMCSA) did not have “significant issues” with power supply in Gauteng, it was a different story in the Eastern Cape, said FMCSA and American Chamber of Commerce in South Africa president Jeff Nemeth earlier this month....
In 2000, exports into Africa from South Africa represented less than 5% of the turnover of Federal Mogul Motorparts Africa, with sales largely centred around Zimbabwe, Zambia, Malawi and Mozambique. Today, African exports represent 30% of sales, with trade expanded...
The Malawi government has launched a $50-million project to upgrade the Kamuzu barrage, on the Shire river, an outlet of Lake Malawi, which is used to control the flow of water from the lake to the lower Shire area. The project will run from this year to 2017 and...
Our new Technical and Vocational Education and Training (TVET) Colleges will replace the Further Education and Training (FET) Colleges which have served us for the past twenty years. The buildings will be the same and most of the staff will be the same but as the...