Jan 20, 2012
New Holland introduces new construction equipment rangeBack
The company has introduced the redesigned and reengineered range of its 200 series loading machines, including the Skid Steer L218 model and the L215 model.
A radial arm kinematics movement has also been introduced for the first time on a New Holland machine, which allows for more power when performing tasks, such as digging and pushing.
The upgraded engines, which have been changed from three to four cylinders, also add more power, with a range of between 6 hp and 8 hp more for the respective models.
The series, which was launched at the Las Vegas Conexpo Fair last year, has walked away with the award for the most innovative design of a construction machine.
The new product features better operator comfort, improved visibility and stability, as well as easy maintenance.
Speaking at the South African launch, construction equipment dealer Eqstra national sales manager Riaan Hoffmann said the New Holland distributor had an aggressive growth strategy to introduce more products to the market.
“A couple of years ago, when the market was strong and flourishing, a number of new players entered the market. This has created a significantly competitive market but through skills training, business development and availability of products and services, we aim to grow and dominate.
“Support from the original equipment manufacturers (OEMs) is also important and, with our OEM now situated in South Africa, we will be able to resolve problems faster. There is also a big drive to ensure that all dealerships have spares available, which will also add to service,” he said.
Hoffmann noted that there was a definite skills shortage in industry. However, Eqstra, in collaboration with New Holland had established training facilities throughout South Africa, particularly focusing on training after-market employees. “This not only reduces the skills shortage in industry, but also adds value to the business and customer services,” he said.
Edited by: Martin Zhuwakinyu
Creamer Media Senior Deputy Editor
To subscribe email email@example.com or click here
To advertise email firstname.lastname@example.org or click here
Other Construction News
Recent Research Reports
Automotive 2016: A review of South Africa's automotive sector (PDF Report)
Creamer Media’s Automotive 2016 Report provides an overview of South Africa’s automotive industry over the past 12 months. The report provides insight into local demand and production, vehicle imports and exports, investment and competitiveness in the sector, as well...
Energy Roundup – April 2016 (PDF Report)
The April 2016 roundup covers activities across South Africa for March 2016 and includes details of a North Gauteng High Court Judge’s dismissal of a court application to postpone the 9.4% electricity tariff increase, which the National Energy Regulator of South...
Electricity 2016: A review of South Africa's electricity sector (PDF Report)
Creamer Media’s Electricity 2016 report provides an overview of South Africa’s electricity sector, focusing on State-owned power utility Eskom and independent power producers, electricity planning, transmission, distribution and the theft thereof, besides other issues.
Energy Roundup – March 2016 (PDF Report)
The March 2016 roundup covers activities across South Africa for February 2016 and includes details of the Department of Energy’s plans to announce the preferred bidders for the first tranche of the coal independent power producer procurement programme; the Council...
Steel 2016: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2016 Report examines South Africa’s steel industry over the past 12 months. The report provides insight into the global steel market and and particularly into South South Africa’s steel sector, including production and consumption, main...
Construction 2016: A review of South Africa's construction industry (PDF Report)
Creamer Media’s Construction 2016 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; key participants; local demand; geographic diversification; corporate activity; black economic...
This Week's Magazine
The two spent-fuel pools at Eskom’s 1 800 MW Koeberg nuclear power station, in the Western Cape, will be full by 2018, increasing the urgency on the State-owned utility to begin pursuing alternative storage options. Koeberg has, over the past 32 years, accumulated a...
South Africa lacks the skills necessary to implement the government’s plan to build 9.6 GWe of new nuclear energy capacity, warns nuclear-qualified Quality Strategies International CEO David Crawford. “Apart from the concern about the affordability of the programme,...
Cybersecurity multinational Check Point has released its latest 700-series cybersecurity systems for small businesses, which draw on its international threat intelligence to provide up-to-date cybersecurity, says Check Point South Africa country manager Doros...
Daimler Trucks and Buses Southern Africa (DTBSA) saw a marked slip in new-vehicle sales in 2015 compared with 2014, with sales dropping from 5 897 units to 5 300 units. The decline came as the South African new truck and bus market declined from 31 558 units in 2014...
Group of 20 (G-20) economies threatened to penalise havens that don’t share information on their banking clients after the leak of the Panama Papers provoked a global uproar over tax evasion. The G-20 will consider “defensive measures” against financial centers and...