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Jan 20, 2012

New Holland introduces new construction equipment range

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Eqstra national sales manager Riaan Hoffmann discusses the new range of New Holland products. Camerawork: Nicholas Boyd. Editing: Darlene Creamer.
 
 
 
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Capital equipment group New Holland Construction has launched a new range of products to the South African market.

The company has introduced the redesigned and reengineered range of its 200 series loading machines, including the Skid Steer L218 model and the L215 model.

A radial arm kinematics movement has also been introduced for the first time on a New Holland machine, which allows for more power when performing tasks, such as digging and pushing.

The upgraded engines, which have been changed from three to four cylinders, also add more power, with a range of between 6 hp and 8 hp more for the respective models.

The series, which was launched at the Las Vegas Conexpo Fair last year, has walked away with the award for the most innovative design of a construction machine.

The new product features better operator comfort, improved visibility and stability, as well as easy maintenance.

Speaking at the South African launch, construction equipment dealer Eqstra national sales manager Riaan Hoffmann said the New Holland distributor had an aggressive growth strategy to introduce more products to the market.

“A couple of years ago, when the market was strong and flourishing, a number of new players entered the market. This has created a significantly competitive market but through skills training, business development and availability of products and services, we aim to grow and dominate.

“Support from the original equipment manufacturers (OEMs) is also important and, with our OEM now situated in South Africa, we will be able to resolve problems faster. There is also a big drive to ensure that all dealerships have spares available, which will also add to service,” he said.

Hoffmann noted that there was a definite skills shortage in industry. However, Eqstra, in collaboration with New Holland had established training facilities throughout South Africa, particularly focusing on training after-market employees. “This not only reduces the skills shortage in industry, but also adds value to the business and customer services,” he said.

Edited by: Martin Zhuwakinyu
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