Telecommunications provider Neotel on Monday said that it more than doubled its consumer customer base to 100 000 during the current financial year.
Neotel, which generated 90% of its revenue from its business customer base, said the company was set to double its consumer customer base again over the next year, owing to its current network infrastructure and capacity for a million users.
Chief sales and marketing officer Noel Studti said that Neotel, which now covered about 2.5-million households, planned to launch new products in the next few months, as well as add new channel partners to sell Neotel products and services through various retail networks.
The company, in which Tata Communications holds a 56% interest, continued to pursue strong sales and market-share growth by offering competitive call rates in South Africa and focusing on customer service, he said.
“Through our focus on managing costs, we have been able to pass the benefits of these optimisation initiatives to our clients and customers, while giving them the efficiency of our fibre network and the unparalleled reliability of South Africa’s only converged network, with seamless integration into the largest undersea cable network in the world through Tata Communications,” Studti commented.
Neotel grew its revenues by about 25% in the first half of the 2012 financial year, compared to the same period last year, on the back of an increasing customer base and market share.
Edited by: Mariaan Webb
Creamer Media Senior Researcher and Deputy Editor Online
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