http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 17.08Change: -0.07
R/$ = 14.98Change: -0.06
Au 1277.54 $/ozChange: 0.72
Pt 1063.00 $/ozChange: 1.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters About Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Aug 17, 2012

Manufacturer’s carbon steel division progressing well after acquisition

Back
Business|Efficiency|Environment|Kulungile|Kulungile Metals Group|Pipe|PROJECT|Road|Robor|Safety|Systems|Trucks|Carbon Steel Division|Equipment|Local Steel Tube|Logistics|Maintenance|Pipe Manufacturer|Product|Products|Service|Steel|Systems|Andrew Winter|Infrastructure|Harman On Time Radio|Pipe
Business|Efficiency|Environment|Kulungile|Pipe|PROJECT|Road|Safety|Systems|Trucks|Equipment|Logistics|Maintenance|Products|Service|Steel|Systems|Infrastructure|Pipe
business|efficiency|environment|kulungile|kulungile-metals-group|pipe-company|project|road|robor|safety|systems-company|trucks|carbon-steel-division|equipment|local-steel-tube|logistics|maintenance|pipe-manufacturer|product|products|service|steel|systems|andrew-winter|infrastructure|harman-on-time-radio|pipe

Local steel tube and pipe manufacturer Robor’s new carbon steel division, Robor Baldwins, is progressing well in its establishment since its introduction to the market in February, says Robor Baldwins MD Andrew Winter.

A year has passed since Robor acquired Kulungile Metals Group’s (KMG’s) carbon steel division, after it had been announced that the company would make additional investments in the newly established carbon steel division.

The additional investment included a R10-million maintenance and improvement project, aimed at increasing the production efficiency of the carbon steel division.

Year one of a three-year improvement project for the company has now been completed, during which the existing equipment was refurbished and safety measures, as well as improved speed and efficiency strategies, were established.

“The initial R10-million investment was always about improving the equipment to meet a reliable standard,” says Winter, adding that Robor Baldwins is in year two of the improvement project.

“We will continue to upgrade our facilities and will attend to some of the objectives that could not be reached in the first year, including the refurbishment of additional equipment.”

Winter says Robor Baldwins is on track in terms of projected growth expectations for the year, adding that the division was always aware of its holistic position within the Robor group and how it would proceed in furthering its milestones and key objectives.

With year two under way and the next R10-million investment planned for use in continuing the ramp-up of its facilities, Robor Baldwins will continue to prioritise safety issues before considering project-based investments in the latter part of 2013.

In the last 12 months, Winter and his team have also focused on improving the general infrastructure of Robor Baldwins and have dedicated time to stabilising the business and its customer base.

Hygiene and Safety First

After taking over from KMG’s carbon steel division, Robor Baldwins’ primary objective was to create a safer, more hygienic environment to ensure the safety of workers and visiting customers.

Excessive speed and a disregard for road signs on site went unnoticed prior to acquisition, and the factory had not been cleaned in years, says Winter. It took some time for the Robor Baldwins team to change the mindset of the existing organisation, which, in turn, would help in implementing a safer, cleaner workspace, as well as improving the standards to meet those of the Robor group.

It was only once these standards had been met that Winter allowed Robor Baldwins to present itself to the industry. “It was important to have a safe working environment and a clean factory, which we could proudly show to people. Moreover, I could not go out into the market without the right stock and reliable machines. This ramp-up was all about getting the basics right.”

Improving Logistics

Another important upgrade for Robor Baldwins was the improvement of its delivery fleet, as well as its systems and controls, ensuring that customers received their orders efficiently and timeously.

The logistics ramp-up meant that overall communication between Robor, its delivery team and the customers needed to be improved. “We have now achieved that level of visibility where, at any point in time, we know what needs to be planned, scheduled and delivered. We can also provide customers with feedback about the status of their delivery on a proactive basis,” says Winter.

Robor Baldwins’ fleet of delivery trucks are also branded, clean and well presented. “If any of our trucks is involved in an accident, it will be taken off site immediately. It’s all about portraying the right image to the market in ensuring that Robor is recognised for its high standards and consistency,” he explains.

Winter reports that, since the acquisition, the on-time delivery success rate has improved to 85%, up from 65%. He says that a new target of 95% has now been set.

The Next Step

Robor Baldwins aims to differentiate itself in terms of service quality. Winter believes the company is ready to service the market now that it has been stabilised, stocks the right products and offers more reliable service delivery.
Since the division was launched in February, there has been a steady increase in customer support. “Now it’s just a matter of growth and hoping the market improves,” he says.
“So far, every quarter in the past year has posed unforeseen challenges. We are trying to provide a competitive price, superior service and a quality product, but the demand is limited. From that perspective, it’s been an uphill battle.”
Further, as a result of the steel industry’s negative outlook, owing to low demand – which is directly affecting steel supply – Robor Baldwins has had to put counter measures in place to ensure the wellbeing of its business.
Therefore, the company has had to source steel from other countries, albeit reluctantly. “We don’t want to bring in product from outside – we want to keep things local – but sometimes we are forced to consider other alternatives, as a result of limited supply,” says Winter.
 

Edited by: Chanel de Bruyn
Creamer Media Senior Deputy Editor Online

To subscribe email subscriptions@creamermedia.co.za or click here
To advertise email advertising@creamermedia.co.za or click here
 
Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Steel Construction and Cladding News
CORRODED FASTENER Fasteners and washers with inferior protective coatings may initially save money, but will ultimately create more maintenance costs
The main function of a cladding system is to weatherproof a building for its design working life or a period specified by the owner, says Southern African Metal Cladding and Roofing Association (Samcra) director Dennis White. However, as environments differ, it is...
GLOBAL APPLICATION Vitraclad has been used at Liverpool Central Station
The global market, with knowledge of and a demand for vitreous enamel steel, particularly for use in public areas, is maturing, says custom-made vitreous enamelled steel products manufacturer Vitrex. Vitrex sales and marketing director Cristian Cottino tells...
More
 
 
Latest News
Emira CEO Geoff Jennett
Updated 6 hours ago The JSE-listed Emira Property Fund has invested over R250-million in acquiring new centres and upgrading its shopping centres to strengthen its retail assets, according to Emira CEO Geoff Jennett, who stated on Thursday that the company was investing strategically....
Equites CEO Andrea Taverna-Turisan
Updated 7 hours ago JSE-listed Equites Property Fund achieved an 18.3% year-on-year increase in distributions to 96.6c a share for the year ended February 29. “The distribution growth reflects the strong property fundamentals of the Equites logistics portfolio,” Equites CEO Andrea...
Updated 7 hours ago It takes a coherent company to successfully and sustainably close the gap between strategy and execution in Africa, and one of the key factors in doing so is unconventional leadership, which is needed to foster the behavior required of coherent companies, according...
More
 
 
Recent Research Reports
Energy Roundup – May 2016 (PDF Report)
The May 2016 roundup covers activities across South Africa for April 2016 and includes details of the National Energy Regulator of South Africa’s proposal to introduce a coal benchmark cost as part of its final decision on Eskom’s multiyear price determination...
Automotive 2016: A review of South Africa's automotive sector (PDF Report)
Creamer Media’s Automotive 2016 Report provides an overview of South Africa’s automotive industry over the past 12 months. The report provides insight into local demand and production, vehicle imports and exports, investment and competitiveness in the sector, as well...
Energy Roundup – April 2016 (PDF Report)
The April 2016 roundup covers activities across South Africa for March 2016 and includes details of a North Gauteng High Court Judge’s dismissal of a court application to postpone the 9.4% electricity tariff increase, which the National Energy Regulator of South...
Electricity 2016: A review of South Africa's electricity sector (PDF Report)
Creamer Media’s Electricity 2016 report provides an overview of South Africa’s electricity sector, focusing on State-owned power utility Eskom and independent power producers, electricity planning, transmission, distribution and the theft thereof, besides other issues.
Energy Roundup – March 2016 (PDF Report)
The March 2016 roundup covers activities across South Africa for February 2016 and includes details of the Department of Energy’s plans to announce the preferred bidders for the first tranche of the coal independent power producer procurement programme; the Council...
Steel 2016: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2016 Report examines South Africa’s steel industry over the past 12 months. The report provides insight into the global steel market and and particularly into South South Africa’s steel sector, including production and consumption, main...
 
 
 
 
 
This Week's Magazine
The two spent-fuel pools at Eskom’s 1 800 MW Koeberg nuclear power station, in the Western Cape, will be full by 2018, increasing the urgency on the State-owned utility to begin pursuing alternative storage options. Koeberg has, over the past 32 years, accumulated a...
South Africa lacks the skills necessary to implement the government’s plan to build 9.6 GWe of new nuclear energy capacity, warns nuclear-qualified Quality Strategies International CEO David Crawford. “Apart from the concern about the affordability of the programme,...
DOROS HADJIZENONOS The 700-series devices provide network security monitoring, app control, URL filtering, VPN security, antivirus, antispam, antibot, and advanced intrusion prevention and detection functionality
Cybersecurity multinational Check Point has released its latest 700-series cybersecurity systems for small businesses, which draw on its international threat intelligence to provide up-to-date cybersecurity, says Check Point South Africa country manager Doros...
Daimler Trucks and Buses Southern Africa (DTBSA) saw a marked slip in new-vehicle sales in 2015 compared with 2014, with sales dropping from 5 897 units to 5 300 units. The decline came as the South African new truck and bus market declined from 31 558 units in 2014...
Group of 20 (G-20) economies threatened to penalise havens that don’t share information on their banking clients after the leak of the Panama Papers provoked a global uproar over tax evasion. The G-20 will consider “defensive measures” against financial centers and...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $149 Close
Subscribe Now for $149