May 27, 2011
Manufacturer to expand sales to retail sectorBack
Abu Dhabi|Dubai|Engineering|Gold|Johannesburg|Africa|Central|Cleaning|CoAL|Industrial|Mining|Petrochemicals|Platinum|Projects|Safety|SMP|Southern Africa|Testing|Africa|Kuwait|Namibia|UAE|United Arab Emirates|Zambia|Cleaning|Driven Chemicals|Equipment|Local Mining|Maintenance|Petrochemicals|Product|Products|Retail Consumer Route|Retail Outlets|Rubber|Services|Supply Chain|Chain|Gauteng Mountain|Greg Payze|Jacques Braithwaite|Rand Uranium|Troy Barwell|Dubai|Corrosion Protection
© Reuse this
He says the highly specialised F61 range has, until recently, only been supplied directly to end-users in the local mining and industrial sectors, cutting out the retail consumer route.
“The range’s success in the mining and industrial sectors has led to enquiries and demand from other sectors, such as the sporting and hardware sectors,” Barwell adds.
This prompted SMP to take on a more aggressive approach in terms of marketing, supplying and distributing its F61 range across different sectors.
“We aim to go beyond the mining and industrial sectors. Currently, our main focus is to get the F61 range into retail outlets, such as specialised bicycle and motorcycle shops, industrial hardware outlets and industrial suppliers,” he adds.
Barwell says the F61 range, which is designed, developed, manufactured and packaged at the company’s Johannesburg facilities, has already achieved success in the biking sector. The products are used by the Gauteng mountain biking fraternity and the Honda Adventure Academy.
“To further market the range within the sporting sector, we will be exhibiting at sporting events and expos such as the Cradle Festival,” he says.
The first Cradle Festival took place from May 6 to 15, at Maropeng, in the Cradle of Humankind, and included sporting events and a business expo, besides other attractions.
Last year, SMP signed an export deal with a partner in the United Arab Emirates (UAE), where sales in the local industrial and petrochemicals industries have been relatively successful.
More than 10 000 corrosion protection aerosol cans have been exported to the UAE thus far.
Barwell feels exports hold great potential.
“We have exported our products to Dubai for the past year and they supply their neighbours, Abu Dhabi and Kuwait. We expect sales to increase over the next year,” he notes.
Further, SMP sales manager Greg Payze tells Engineering News that the company’s immediate focus is to export its products to gain market share in Central and Southern Africa.
The F61 range has been introduced to Namibia, while negotiations with a Zimbab-wean supplier that also services Zambia are currently under way.
Launched in 1987, SMP’s flagship F61 range’s application and quality have been continually improved, modified and developed to meet clients’ requirements, explains SMP technical director Jacques Braithwaite.
He adds that, owing to SMP’s strength in product research and development and collaboration with international raw material suppliers, the company has managed to remain informed regarding changes and trends within the European and American corrosion protection industries.
“This has assisted us in constantly seeking ways to improve and develop our products so that they are up to date and adhere to international standards,” Braithwaite notes.
The F61 range is also sold in bulk or in larger containers for bigger projects; however, Payze says the aerosol range was designed for smaller projects and to offer clients a quick maintenance solution.
The F61 lubricant range comprises Formula 61, Zephyr 61, Silicone 20, Dry Film Lube, Chain and Rope Dressing, Cyclenz and Cyclube, which is a bicycle and motorcycle chain lubricant.
Further, the rust-preventing lubricant Nickel 1 200º has a nickel anti-seize compound with an operating temperature range of –20 ºC to 1 200 ºC.
The range also includes Rustguard, a corrosion-protection fluid that dries into a waxy protective coating and is ideal for battery terminals and parts in storage.
The range’s fast-evaporating safety solvent, Eleksol 10, is designed for use in situations where moisture cannot be tolerated, especially in electrical installations.
Further, Beltslip is a rubber-belt conditioner and antislip compound that increases efficiency and component life.
With a six-in-one built-in feature, Formula 61 in the F61 range has cleaning, rust inhibiting, lubricating, moisture dispelling, antiseize and penetrating properties.
Payze says on-site practical testing has proven the range’s efficiency and that 99% of the products have been incorporated with a 100%-nonflammable propellant.
“This is extremely important in terms of safety. In mining applications, such as in coal mines where there are high methane gas levels, flammable products cannot be used,” he explains.
Mines currently using the F61 range in underground applications for maintenance, general equipment installations and shutdowns include diversified miner Exxaro, gold miner Rand Uranium, gold miner Harmony Gold and platinum miner Lonmin.
Payze says that F61 has grown in leaps and bounds, locally, over the last few years.
“We have managed to double sales and expect to double them again over the next two years as we further expand into the local mining, sporting and industrial hardware sectors,” Payze concludes.
Edited by: Chanel de Bruyn© Reuse this Comment Guidelines (150 word limit)
Other Corrosion and Tribology News
Recent Research Reports
Construction 2015: A review of South Africa’s construction sector (PDF Report)
Creamer Media’s Construction 2015 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; the key participants in the sector; local construction demand; geographic diversification;...
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
This Week's Magazine
The international Square Kilometre Array (SKA) radio telescope – which is to be jointly hosted by South Africa and Australia with, later, outstations in other countries – may not yet exist, but international scientific working groups are already deciding what...
A free Web-based solar power plant capacity-planning tool offers project planners and developers, as well as governments, a means to assess the solar energy potential of thin-film solar PV power over an area of land. The tool was developed by thin-film solar...
As yet, no specific methodology, timeline or costs have been finalised to remedy the water ingress, excessive to contractual specifications, into the Gautrain tunnel between emergency shaft two (E2) and Park Station, says Bombela Concession Company technical and...
The “seriously disruptive” electricity outages in South Africa have cost packaging group Astrapak more than R2-million in “irrecoverable downtime costs”, the company said on Monday, adding that the power cuts were negating some of the benefit of energy saving...
Bakkies and more affordable cars dominated South Africa’s new vehicle market in 2014. Unaudited data from the Department of Trade and Industry (DTI) shows that South Africa’s most popular vehicle in 2014 was the Toyota Hilux, selling 37 562 units.
Next ArticleNew gauge range to set higher standards