May 27, 2011
Manufacturer to expand sales to retail sectorBack
Abu Dhabi|Dubai|Engineering|Gold|Johannesburg|Africa|Central|Cleaning|CoAL|Gas|Industrial|Petrochemicals|Platinum|Projects|Safety|SMP|Southern Africa|Africa|Kuwait|Namibia|UAE|United Arab Emirates|Zambia|Cleaning|Driven Chemicals|Equipment|Local Mining|Mining|Petrochemicals|Product|Products|Retail Consumer Route|Retail Outlets|Rubber|Services|Supply Chain|Chain|Gauteng Mountain|Greg Payze|Jacques Braithwaite|Rand Uranium|Troy Barwell|Dubai|Corrosion Protection
© Reuse this
He says the highly specialised F61 range has, until recently, only been supplied directly to end-users in the local mining and industrial sectors, cutting out the retail consumer route.
“The range’s success in the mining and industrial sectors has led to enquiries and demand from other sectors, such as the sporting and hardware sectors,” Barwell adds.
This prompted SMP to take on a more aggressive approach in terms of marketing, supplying and distributing its F61 range across different sectors.
“We aim to go beyond the mining and industrial sectors. Currently, our main focus is to get the F61 range into retail outlets, such as specialised bicycle and motorcycle shops, industrial hardware outlets and industrial suppliers,” he adds.
Barwell says the F61 range, which is designed, developed, manufactured and packaged at the company’s Johannesburg facilities, has already achieved success in the biking sector. The products are used by the Gauteng mountain biking fraternity and the Honda Adventure Academy.
“To further market the range within the sporting sector, we will be exhibiting at sporting events and expos such as the Cradle Festival,” he says.
The first Cradle Festival took place from May 6 to 15, at Maropeng, in the Cradle of Humankind, and included sporting events and a business expo, besides other attractions.
Last year, SMP signed an export deal with a partner in the United Arab Emirates (UAE), where sales in the local industrial and petrochemicals industries have been relatively successful.
More than 10 000 corrosion protection aerosol cans have been exported to the UAE thus far.
Barwell feels exports hold great potential.
“We have exported our products to Dubai for the past year and they supply their neighbours, Abu Dhabi and Kuwait. We expect sales to increase over the next year,” he notes.
Further, SMP sales manager Greg Payze tells Engineering News that the company’s immediate focus is to export its products to gain market share in Central and Southern Africa.
The F61 range has been introduced to Namibia, while negotiations with a Zimbab-wean supplier that also services Zambia are currently under way.
Launched in 1987, SMP’s flagship F61 range’s application and quality have been continually improved, modified and developed to meet clients’ requirements, explains SMP technical director Jacques Braithwaite.
He adds that, owing to SMP’s strength in product research and development and collaboration with international raw material suppliers, the company has managed to remain informed regarding changes and trends within the European and American corrosion protection industries.
“This has assisted us in constantly seeking ways to improve and develop our products so that they are up to date and adhere to international standards,” Braithwaite notes.
The F61 range is also sold in bulk or in larger containers for bigger projects; however, Payze says the aerosol range was designed for smaller projects and to offer clients a quick maintenance solution.
The F61 lubricant range comprises Formula 61, Zephyr 61, Silicone 20, Dry Film Lube, Chain and Rope Dressing, Cyclenz and Cyclube, which is a bicycle and motorcycle chain lubricant.
Further, the rust-preventing lubricant Nickel 1 200º has a nickel anti-seize compound with an operating temperature range of –20 ºC to 1 200 ºC.
The range also includes Rustguard, a corrosion-protection fluid that dries into a waxy protective coating and is ideal for battery terminals and parts in storage.
The range’s fast-evaporating safety solvent, Eleksol 10, is designed for use in situations where moisture cannot be tolerated, especially in electrical installations.
Further, Beltslip is a rubber-belt conditioner and antislip compound that increases efficiency and component life.
With a six-in-one built-in feature, Formula 61 in the F61 range has cleaning, rust inhibiting, lubricating, moisture dispelling, antiseize and penetrating properties.
Payze says on-site practical testing has proven the range’s efficiency and that 99% of the products have been incorporated with a 100%-nonflammable propellant.
“This is extremely important in terms of safety. In mining applications, such as in coal mines where there are high methane gas levels, flammable products cannot be used,” he explains.
Mines currently using the F61 range in underground applications for maintenance, general equipment installations and shutdowns include diversified miner Exxaro, gold miner Rand Uranium, gold miner Harmony Gold and platinum miner Lonmin.
Payze says that F61 has grown in leaps and bounds, locally, over the last few years.
“We have managed to double sales and expect to double them again over the next two years as we further expand into the local mining, sporting and industrial hardware sectors,” Payze concludes.
Edited by: Chanel de Bruyn© Reuse this Comment Guidelines (150 word limit)
Other Corrosion and Tribology News
The problem of corrosion-under-insulation (CUI), which is common in the oil refineries industry, can be controlled by applying a thermal spray that is available from wear, corrosion and hardfacing company Weartech.
Updated 5 hours ago Protech Khuthele Holdings on Wednesday said, in a cautionary note to shareholders, that, as the failed company unwound, investigations were ongoing into its affairs. The company provided no indication of the completion date.
Updated 5 hours ago Private equity investors are increasingly becoming more active in Africa’s bid to narrow the $90-billion a year infrastructure funding gap constraining the continent’s growth. This was according to a survey by the Southern African Venture Capital and Private Equity...
Updated 5 hours ago The shortlist of innovations in the Africa Prize for Engineering Innovation was announced on Wednesday, comprising 12 new innovations from seven African countries. The shortlist announced by the UK’s Royal Academy of Engineering (RAEng) included innovations in...
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
The latest TransUnion Vehicle Pricing Index (VPI) contains a number of small, but significant indications that the tide may at last be turning for the beleaguered used car industry. For the third successive quarter, used car inflation has increased on a year-on-year...
The South African new vehicle market is likely to reach around 630 000 units in 2014, down from the 650 000 units recorded in 2013, says Toyota South Africa Motors (TSAM) president and CEO Dr Johan van Zyl. Van Zyl is also president of the National Association of...
Efforts by the Kenya government to increase energy generation by 5 000 MW over the next three years received a major boost following the award of a $2-billion contract to build a coal power plant in Lamu. Despite allegations of irregular tendering process, the...
Using crafty wordplay on a well-known Internet meme, brilliant South African-born US entrepreneur and businessperson Elon Musk announced that Tesla Motors would not initiate patent lawsuits against anyone who, in good faith, wanted to use its technology. Instead,...
August new vehicle sales declined by 1.4%, to 55 722 units, compared with the same month last year. Assisted by the car rental market, the South African new passenger car market, at 37 953 units, contracted by 1 047 units, or 2.7%, compared with August last year.
Next ArticleNew gauge range to set higher standards