http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.50Change: 0.09
R/$ = 10.49Change: 0.06
Au 1294.90 $/ozChange: -0.67
Pt 1413.00 $/ozChange: -15.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Nelson Mandela 1918 - 2013   Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science & Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Jun 22, 2012

Manufacturer expects to increase parts division’s market share

Back
Hyundai|Vehicle Manufacturer|Gary Braude
hyundai|vehicle-manufacturer|gary-braude
More Insight
© Reuse this



Vehicle manufacturer Hyundai expects its parts division’s market share to grow by at least 75% during the next three years, parts director Gary Braude tells Engineering News.

At this stage, the biggest potential for growth lies in attracting out-of-warranty customers back to Hyundai’s workshops, which is why the manufacturer started repricing its individual components last year, in accordance with the devaluation of its vehicles, he says.

“Parts become cheaper after the vehicle reaches a certain age – usually five years – and there is growing interest in this initiative from consumers,” he adds.

Another potential growth area is the increase of accessory sales.

“The increase in accessory sales will come down to training our dealers, as well as moti- vating and educating our sales staff,” says Braude. “We are seeing positive results from these initiatives, although accessory sales largely depend on the number of vehicles sold.”

Meanwhile, he states that, currently, origi- nal-equipment manufacturers worldwide are losing about 14% of their market share to threats like the grey market. Hyundai is implementing initiatives to counter this.

Imported grey parts are often not of the same standard as that of original Hyundai parts and could affect the safety of the customer, he warns.

He adds that original components are not necessarily more expensive than grey parts. “Hyundai cannot constantly change its prices as the value of the rand changes, as its prices are standardised. However, the prices of grey importers fluctuate and, therefore, the parts are often more expensive.”

Grey importers also do not have the same variety of components readily available as approved Hyundai dealers, he adds.


Further, Hyundai’s Approved Repairer Programme (Harp), which assists customers, who were involved in accidents, through the entire vehicle repair process, is currently tracking the repair of about 1 900 vehicles.

Through this programme, Hyundai tracks the repair process on behalf of the customer to ensure the vehicle is fitted with high-quality components and that work on the vehicle is done according to the manufacturer’s standards.

“Harp agents monitor the progress of the vehicle and provide the customer with constant feedback on its status,” he says.

Harp also strives to decrease the repair costs by working closely with insurance companies, body shops and assessors. The service is provided free of charge to all Hyundai vehicle owners.

“We are actively marketing this initiative to increase interest, as we believe there are currently still about 600 vehicles a month being repaired outside of the Harp programme, as customers are either unaware of it or do not understand the process,” says Braude.

Edited by: Chanel de Bruyn
© Reuse this Comment Guidelines
 
 
 
 
 
 
 
 
Other Automotive News
Peugeot Citroën South Africa (PCSA) is “fighting as a team” to secure local assembly of the Peugeot 301 in South Africa, says PCSA MD Francis Harnie. He says the entry-level sedan is only available in left-hand drive at the moment, and that PCSA wants the...
Hyundai Automotive South Africa (HASA) sold around 50 000 new vehicles in 2013, a 5% drop from 2012 volumes. This decline follows an almost meteoric rise in sales over the last few years as South Africans warmed to the imported Korean brand. The total new vehicle...
Major changes have been announced at PSA Peugeot Citroën as it continues the fight to return to profitability and increase sales. It is especially the overseas markets that have taken a pummelling for the French manufacturer at the beginning of 2014, with the...
Article contains comments
More
 
 
Latest News
Renewable-energy projects, such as this Northern Cape solar farm, seen as key to low‐carbon energy supply.
Upfront investment costs will and should remain a critical consideration as South Africa moves to upscale and accelerate its infrastructure programmes. But one of the lead authors of the latest Intergovernmental Panel on Climate Change (IPCC) argues that the...
The barrier to efficient water service delivery in South Africa was not of a technological nature but rather related to legal and Constitutional challenges, Water Research Commission (WRC) CEO Dhesigen Naidoo said on Thursday. Opening a WRC debate under the theme...
ANC SG Gwede Mantashe (L), chairperson Baleka Mbete (C) and President Jacob Zuma (R)
The creation of a small and medium enterprises department is very likely, African National Congress national chairwoman Baleka Mbete said on Thursday. "We are talking about a focused department looking at small and medium businesses because the departments must be...
More
 
 
Recent Research Reports
Steel 2014: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2014 report provides an overview of the global steel industry and particularly of South Africa’s steel sector over the past year, including details of production and consumption, as well as the country's primary carbon steel and stainless...
Projects in Progress 2014 - First Edition (PDF Report)
This publication contains insight into progress at the delayed Medupi and Kusile coal-fired projects, in Mpumalanga and Limpopo respectively, as well as at the Ingula pumped-storage scheme, which is under construction on the border between the Free State and...
Automotive 2014: A review of South Africa's automotive sector (PDF Report)
The report provides insight into the business environment, the key participants in the sector, local construction demand, geographic diversification, competition within the sector, corporate activity, skills, safety, environmental considerations and the challenges...
Construction 2014: A review of South Africa's construction sector (PDF Report)
Construction data released during 2013 hints at a halt to the decline in the industry during the last few years, with some commentators averring that the industry could be poised for recovery. However, others have urged caution, noting that the prospects for a...
Electricity 2014: A Review of South Africa's Electricity Sector (PDF Report)
This report provides an overview of the state of electricity generation and transmission in South Africa and examines electricity planning, investment in generation capacity, electricity tariffs, the role of independent power producers and demand-focused initiatives,...
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
 
 
 
 
 
This Week's Magazine
The Electronic Systems Laboratory (ESL) of the Department of Electrical and Electronic Engineering at Stellenbosch University is strongly reaffirming its position as one of South Africa’s leading centres for satellite technology and expertise. It is currently...
MORE IN SA Phase 2 should see local content on the mainline locomotive increase from 65% to 80% by the end of 2014
The world’s lowest-cost diesel-electric locomotive is not made in China, but in Pretoria, at RRL Grindrod Locomotives’ newly upgraded 30 000 m2 plant. The company’s locomotive pricing is “more competitive than any other original-equipment manufacturer (OEM)...
The South African Defence Review 2012, released to the public at the end of last month (despite the year given in its title) recommends the creation of the post of Chief Defence Scientist. This official would be responsible for the management of defence technology...
AltX-listed engineering technology company Ansys has been awarded an R188-million contract by Transnet to supply integrated dashboard display systems to the freight rail utility’s locomotives. Black-owned and controlled Ansys developed the bespoke integrated system...
South Africa’s sole nuclear power station Koeberg, which is located in the Western Cape, breached a major operations milestone on April 4, which marked the thirtieth anniversary of Unit 1 having been connected to the grid. Eskom, which operates the two-unit plant,...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks