Oct 03, 2012
MAN’s Sitrak to come to SA, should quality levels improveBack
Construction|MAN|Power|Africa|China|Germany|Ghana|India|Kenya|Morocco|Nigeria|South Africa|Tunisia|Dealer Network|Dealer Networks|Truck Manufacturer|Frank Hiller|Marcus Geyer|Power|Thomas Hemmerich|Truck|Venter|Middle East
© Reuse this
MAN has a 25% share, plus a licence agreement with Sinotruk, acquired wfor the purpose of building a cost-efficient truck, based on MAN Technology, for the local Chinese market, as well as other emerging markets, he notes.
However, there is currently no clear roll-out programme for the Sitrak, as MAN has “tough demands on a quality level”.
“It’s taking a little bit longer than we thought,” adds Hiller.
“A key issue for us is reliability. You need to have the backup of a network first, offering spare parts, and then you can launch the truck,” explains MAN Truck & Bus senior VP sales Thomas Hemmerich.
Should the Sitrak become available in South Africa, current planning is for the brand to be sold through a secondary, separate dealer network.
“Where MAN is launched already, we will have two dealer networks,” notes Hemmerich.
Hiller says the Sitrak is aimed at buyers in the African, Middle Eastern, Russian and Asian markets.
Hemmerich says it is not expected that the Sitrak will jeopardise MAN’s other low-cost truck brand, the CLA, developed in India.
The CLA, with its low maximum power of 280 hp, services different markets, such as construction, to the higher-power Sitrak, starting at 400 hp, says Hemmerich.
Hiller emphasises that South Africa is an important market to the German truck and bus manufacturer.
“We have two production sites there. We have made a big investment, and the market is running reasonably okay.
“Conditions in South Africa are tough for trucks. If a truck works in South Africa, it will work everywhere.”
AFRICAN MARKET TO GROW IN 2013
Lucrative African markets include Ghana, Nigeria, Tunisia, Morocco and Kenya.
MAN Truck & Bus sales region Middle East and Africa CEO Marcus Geyer says MAN sales in all of Africa reached roughly 3 850 units in 2011, and that it is expected to grow to 5 000 units in 2012.
The market for 2013 is anticipated to reach around 5 900 units.
Geyer says the Sitrak “could be a big seller in Africa”, once the new brand “get its act together”.
Africa is of growing importance to MAN, he adds. It constitutes around 7% to 8% of global MAN sales.
“Sales are growing in Africa, while the European market is shrinking.”
* All new MAN products sold in South Africa should soon carry the new-look MAN lion on their grilles, now baring its teeth to competitors.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines
Other Automotive News
Updated 7 hours ago New car prices should, on average, increase between 8% and 11% this year, compared with 3% last year, predicted Combined Motor Holdings (CMH) group CEO Jebb McIntosh on Wednesday. He said in Johannesburg that some some importers had already upped the price tags on...
Updated 6 hours ago As industry prepares for the launch of South Africa’s digital terrestrial migration, the South African Communications Forum (SACF) hosted a workshop to determine the country’s readiness in terms of compliance of set-top boxes [STBs] and access to funding. The...
Updated 6 hours ago Higher Education and Training Minister Blade Nzimande has outlined plans for the development of a new health and allied sciences university into which the Medical University of Southern Africa (Medunsa) campus of the University of Limpopo, located in Ga-Rankuwa, will...
Updated 6 hours ago The costs of communicating have to drop, Communications Minister Yunus Carrim said on Wednesday. "Clearly, the costs have to come down. It's not just in the interests of the poor and disadvantaged but the economy as a whole," Carrim said in a statement following a...
Recent Research Reports
Steel 2014: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2014 report provides an overview of the global steel industry and particularly of South Africa’s steel sector over the past year, including details of production and consumption, as well as the country's primary carbon steel and stainless...
Projects in Progress 2014 - First Edition (PDF Report)
This publication contains insight into progress at the delayed Medupi and Kusile coal-fired projects, in Mpumalanga and Limpopo respectively, as well as at the Ingula pumped-storage scheme, which is under construction on the border between the Free State and...
Automotive 2014: A review of South Africa's automotive sector (PDF Report)
The report provides insight into the business environment, the key participants in the sector, local construction demand, geographic diversification, competition within the sector, corporate activity, skills, safety, environmental considerations and the challenges...
Construction 2014: A review of South Africa's construction sector (PDF Report)
Construction data released during 2013 hints at a halt to the decline in the industry during the last few years, with some commentators averring that the industry could be poised for recovery. However, others have urged caution, noting that the prospects for a...
Electricity 2014: A Review of South Africa's Electricity Sector (PDF Report)
This report provides an overview of the state of electricity generation and transmission in South Africa and examines electricity planning, investment in generation capacity, electricity tariffs, the role of independent power producers and demand-focused initiatives,...
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
This Week's Magazine
The Electronic Systems Laboratory (ESL) of the Department of Electrical and Electronic Engineering at Stellenbosch University is strongly reaffirming its position as one of South Africa’s leading centres for satellite technology and expertise. It is currently...
The world’s lowest-cost diesel-electric locomotive is not made in China, but in Pretoria, at RRL Grindrod Locomotives’ newly upgraded 30 000 m2 plant. The company’s locomotive pricing is “more competitive than any other original-equipment manufacturer (OEM)...
The South African Defence Review 2012, released to the public at the end of last month (despite the year given in its title) recommends the creation of the post of Chief Defence Scientist. This official would be responsible for the management of defence technology...
AltX-listed engineering technology company Ansys has been awarded an R188-million contract by Transnet to supply integrated dashboard display systems to the freight rail utility’s locomotives. Black-owned and controlled Ansys developed the bespoke integrated system...
South Africa’s sole nuclear power station Koeberg, which is located in the Western Cape, breached a major operations milestone on April 4, which marked the thirtieth anniversary of Unit 1 having been connected to the grid. Eskom, which operates the two-unit plant,...