Oct 03, 2012
MAN’s Sitrak to come to SA, should quality levels improveBack
Construction|Africa|Ghana|MAN|Africa|China|Germany|Ghana|India|Kenya|Morocco|Nigeria|South Africa|Tunisia|Building|Dealer Network|Dealer Networks|Product|Products|Service|Services|Truck Manufacturer|Frank Hiller|Marcus Geyer|Power|Thomas Hemmerich|Truck|Venter|Middle East
© Reuse this
MAN has a 25% share, plus a licence agreement with Sinotruk, acquired wfor the purpose of building a cost-efficient truck, based on MAN Technology, for the local Chinese market, as well as other emerging markets, he notes.
However, there is currently no clear roll-out programme for the Sitrak, as MAN has “tough demands on a quality level”.
“It’s taking a little bit longer than we thought,” adds Hiller.
“A key issue for us is reliability. You need to have the backup of a network first, offering spare parts, and then you can launch the truck,” explains MAN Truck & Bus senior VP sales Thomas Hemmerich.
Should the Sitrak become available in South Africa, current planning is for the brand to be sold through a secondary, separate dealer network.
“Where MAN is launched already, we will have two dealer networks,” notes Hemmerich.
Hiller says the Sitrak is aimed at buyers in the African, Middle Eastern, Russian and Asian markets.
Hemmerich says it is not expected that the Sitrak will jeopardise MAN’s other low-cost truck brand, the CLA, developed in India.
The CLA, with its low maximum power of 280 hp, services different markets, such as construction, to the higher-power Sitrak, starting at 400 hp, says Hemmerich.
Hiller emphasises that South Africa is an important market to the German truck and bus manufacturer.
“We have two production sites there. We have made a big investment, and the market is running reasonably okay.
“Conditions in South Africa are tough for trucks. If a truck works in South Africa, it will work everywhere.”
AFRICAN MARKET TO GROW IN 2013
Lucrative African markets include Ghana, Nigeria, Tunisia, Morocco and Kenya.
MAN Truck & Bus sales region Middle East and Africa CEO Marcus Geyer says MAN sales in all of Africa reached roughly 3 850 units in 2011, and that it is expected to grow to 5 000 units in 2012.
The market for 2013 is anticipated to reach around 5 900 units.
Geyer says the Sitrak “could be a big seller in Africa”, once the new brand “get its act together”.
Africa is of growing importance to MAN, he adds. It constitutes around 7% to 8% of global MAN sales.
“Sales are growing in Africa, while the European market is shrinking.”
* All new MAN products sold in South Africa should soon carry the new-look MAN lion on their grilles, now baring its teeth to competitors.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines (150 word limit)
Other Commercial Vehicles News
Updated 4 hours ago The retail price of 95-grade petrol in South Africa will drop by 45 cents or 3.3 percent a liter from next Wednesday, while wholesale diesel will decrease by 4.9 percent, the government said on Friday. Petrol will cost 13.16 rand ($1.20) a liter while the wholesale...
Updated 4 hours ago Special purpose vehicle GreenCape will, by the end of 2014, make an application to the Department of Trade and Industry (DTI), the Western Cape provincial government and the City of Cape Town to declare Atlantis, on the Western seaboard, a special economic zone...
Updated 5 hours ago The German government has committed a further R70-million towards the second phase of the Non-Motorised Transport (NMT) programme. The NMT programme forms part of the Department of Environmental Affairs’ 2010 FIFA World Cup National Greening Legacy Programme.
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
This Week's Magazine
In the next 20 years, it was expected that, in Africa, more people would live in cities and towns than in rural areas, United Nations Habitat executive director Dr Aisa Kirabo Kacyira said at the Human Settlements Indaba that took place earlier this month in...
Tough-talking Human Settlements Minister Lindiwe Sisulu has committed government to building 1.5-million low-cost houses over the next five years, telling the Human Settlements Indaba in Johannesburg on Wednesday that the State would achieve this target through the...
Over the past 20 years there has been persistent concern about deindustrialisation in South Africa, as well as the fact that locally produced manufactured products have been increasingly displaced by imports.
Financial agreement for Ghanian independent power producer (IPP) Cenpower Generation Company’s $900-million, 350 MW combined-cycle gas-turbine power plant was finalised earlier this month, paving the way for the project’s construction to begin before 2015 in Tema,...
The revenue implications for South Africa of ‘base erosion and profit shifting’ by corporate taxpayers are firmly in the crosshairs of the Davis Tax Committee (DTC) and Judge Dennis Davis hinted last week that recommendations were being considered to “detect and...