Logistics giant supports entertainment company global tour
ENTERTAINING LOGISTICS Cirque du Soleil CMO Mario D’Amico and DHL Express CEO Ken Allen sign the partnership agreement, with the cast of one of Cirque du Soleil’s Quidam shows looking on
Express and logistics provider DHL reports that it will support live entertainment company Cirque du Soleil as its official logistics partner during its 2014 global tour.
DHL plans to integrate into Cirque du Soleil’s supply chain activities with its DHL Global Trade Fairs and Events team – a subsidiary of DHL Global Forwarding – supporting the event logistics of Cirque du Soleil Big Top and Arena tours worldwide. DHL will also provide global logistics support for the corporate headquarters of Cirque du Soleil in Montreal, Canada.
The partnership will allow the two glo-bal leaders in their respective industries to engage in joint branding and marketing activities for their worldwide customer bases, partners and employees.
The main logistics requirements of Cirque du Soleil consist of the set-up and “tear-down” of shows and transfers between tour venues, including the use of air, sea and land transport and customs clearance services. A single Big Top show can involve the movement of up to 80 freight containers. The Canada-based entertainment company also has a range of standard supply chain requirements within its day-to-day business operations, including small package shipping, warehouse management and merchandise distribution.
DHL Express CEO Ken Allen explains that Cirque du Soleil and DHL are a “perfect fit”. “We have both grown from entrepreneu- rial beginnings into global brands through a commitment to conquering new frontiers. As we pool our respective strengths through this partnership, both brands’ proven ability to innovate will contribute to positive customer experiences in the future,” says Allen.
Cirque du Soleil chief marketing officer Mario D’Amico says: “Cirque du Soleil is delighted to be partnering with DHL as our official global logistics partner. This is a fantastic alliance for us, marrying two beloved brands known for their commitment to excellence in their respective fields.”
Cirque du Soleil Touring Shows senior VP Finn Taylor explains that, with a global touring operation spanning over 150 locations, across more than six continents, logistics is critical to the success of Cirque du Soleil. “In announcing DHL as our worldwide official logistics partner, we are del- ighted to have this opportunity to work with another global brand that shares our commitment to excellent quality. We look forward to integrating DHL’s services into our supply chain and introducing the Cirque du Soleil experience to new audiences and markets together,” says Taylor.
A total audience of 15-million people is expected to attend the 19 Cirque du Soleil shows around the world this year.
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