http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 16.98Change: 0.03
R/$ = 14.88Change: 0.03
Au 1288.91 $/ozChange: 12.09
Pt 1080.00 $/ozChange: 18.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters About Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Feb 20, 2009

Local vehicle importer 
overcomes Chinese brand perceptions

Back
Africa|Export|Motors|Technology|Africa|Automotive|Motors|Product|Service|Motors|Motors
Africa|Export|Motors|Technology|Africa|Automotive|Motors|Service|Motors|Motors
africa-company|export|motors-company|technology|africa|automotive|motors-industry-term|product|service|motors-person|motors



Chinese vehicle importer Great Wall Motors South Africa (GWM SA) has overcome perceptions regarding Chinese vehicle brands to exceed the company’s early sales projections threefold.

When GWM SA was launched in March 2007, the company initially projected that it would sell between 3 000 and 4 000 units in South Africa in its first years of operation. To date, the company 
has sold in excess of 12 000 units in South Africa. 
While the company has been affected by the recent economic slowdown and experienced a drop in sales, sales still remain above what the company had 
initially projected from an annual 
perspective.

GWM SA MD Henri Meistre says: “The biggest hurdle that the company is striving to overcome is other Chinese brands.” Quality issues, poor service 
and parts backup have created 
a negative peception of Chinese-manufactured vehicles. Con-
sumers are more willing in good times to take a chance with a lesser known, affordable brand; however, when things get tight, consumers become risk averse and rather buy a second-hand known brand than an unknown, new Chinese model, whose ser-
vice and reliability are unknown. “Until all Chinese brands show their long-term commitment and attain a reputation for reliability, vehicles from China may be tarred with the same brush,” Meistre adds.

Existing gaps in technology 
between Chinese vehicles and leading brands mean that the need for improved quality is more important than sales at present. It is estimated that about 10 000 Chinese-made vehicles were sold in South Africa in 2007, and if improvements in quality and service begin to take place across the board, more and more Chinese vehicles will be able to compete with well known brands.

Great Wall Motors (GWM) is the first Chinese national automotive brand to pass the European Union (EU) E1 mark. This certificate demonstrates GWM’s conformity to production standards, as well as a quality management level on par with EU requirements.

Better than expected projected 
sales have resulted in South Africa becoming GWM’s second-biggest export market after Russia. In view of this achievement, GWM SA intends to add to its local product portfolio and venture into a completely new market segment with the release of its first passenger vehicle, the Florid, during the second half of this year. 
The Florid is one of a range of four passenger-type vehicles, which GWM SA intends to 
introduce into the South African market.

Edited by: Laura Tyrer

To subscribe email subscriptions@creamermedia.co.za or click here
To advertise email advertising@creamermedia.co.za or click here
 
Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Automotive News
The BMW i3
Updated 7 hours ago BMW Group South Africa (BMW SA) has partnered with Uber to bring the UberGREEN service to market. The UberGREEN service is a pilot project taking place from May 9 to June 3, in Johannesburg.
Trade and Inustry Mininster Dr Rob Davies
Localisation, transforming the South African economy into an inclusive one and skills development remained long-term goals for government, Trade and Industry Minister Dr Rob Davies said this week. Speaking at Volkswagen South Africa’s (VWSA’s) inaugural black-owned...
Smart Forfour
The relaunch of the Smart brand in South Africa sees luxury car manufacturer Mercedes-Benz South Africa (MBSA) venture into some new territory – that of the entry-level buyer. “The new-look Smart will be a game-changer for us,” says MBSA co-CEO and MBSA Cars...
More
 
 
Latest News
Updated 3 hours ago A survey conducted by EY show that Acciona Energy's activities in South Africa have contributed $295-million to the country's gross domestic product (GDP) and created over 9 500 jobs. The goal of the survey, entitled ‘Acciona Energy in South Africa: A business...
Necsa chairperson Dr Kelvin Kemm
Updated 6 hours ago The general perceptions, often misinformed, surrounding nuclear development and South Africa’s nuclear programme need to be unpacked and clarified, so that citizens can make their own informed decisions, rationally, around the subject, industry proponents urged on...
Updated 6 hours ago South Africa launched its third National Action Plan (NAP) on Friday, which includes a high-level commitment to creating a public register of beneficial ownership information. The NAP was part of the Open Government Partnership (OGP) discussions, which were held in...
More
 
 
Recent Research Reports
Energy Roundup – May 2016 (PDF Report)
The May 2016 roundup covers activities across South Africa for April 2016 and includes details of the National Energy Regulator of South Africa’s proposal to introduce a coal benchmark cost as part of its final decision on Eskom’s multiyear price determination...
Automotive 2016: A review of South Africa's automotive sector (PDF Report)
Creamer Media’s Automotive 2016 Report provides an overview of South Africa’s automotive industry over the past 12 months. The report provides insight into local demand and production, vehicle imports and exports, investment and competitiveness in the sector, as well...
Energy Roundup – April 2016 (PDF Report)
The April 2016 roundup covers activities across South Africa for March 2016 and includes details of a North Gauteng High Court Judge’s dismissal of a court application to postpone the 9.4% electricity tariff increase, which the National Energy Regulator of South...
Electricity 2016: A review of South Africa's electricity sector (PDF Report)
Creamer Media’s Electricity 2016 report provides an overview of South Africa’s electricity sector, focusing on State-owned power utility Eskom and independent power producers, electricity planning, transmission, distribution and the theft thereof, besides other issues.
Energy Roundup – March 2016 (PDF Report)
The March 2016 roundup covers activities across South Africa for February 2016 and includes details of the Department of Energy’s plans to announce the preferred bidders for the first tranche of the coal independent power producer procurement programme; the Council...
Steel 2016: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2016 Report examines South Africa’s steel industry over the past 12 months. The report provides insight into the global steel market and and particularly into South South Africa’s steel sector, including production and consumption, main...
 
 
 
 
 
This Week's Magazine
Following the drop in commodity prices and China’s demand for Africa’s resources, African economies were slumping and gross domestic product growth was stagnating in most of the continent’s emerging markets, said the New Partnership for Africa’s Development, or...
The New Development Bank, a multilateral lender formerly known as the Brics Development Bank, will provide $811-million in a first round of loans for clean energy projects in four nations.
South African car and bakkie exports into Africa declined for the third year in a row in 2015, falling from 79 228 units in 2012, to 77 589 units in 2013, 60 189 units in 2014, and 41 446 units last year – this according to the Automotive Industry Export Council’s...
Networking systems multinational Cisco is training 75 people as part of a pilot project to develop specialist networking skills in South Africa, says Cisco South Africa CTO Vernon Thaver. The trainees were nominated by and selected from Cisco’s local partners and...
The threat landscape is changing, along with technologies, impacting on new fields, such as industrial infrastructure, which is becoming increasingly connected. Smart cities are also developing fast through connected devices, Web services and cloud solutions, but...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $149 Close
Subscribe Now for $149