http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 13.06Change: -0.14
R/$ = 11.66Change: -0.12
Au 1213.36 $/ozChange: -4.14
Pt 1189.50 $/ozChange: -1.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Feb 27, 2009

Local speciality coffee sales may experience some decline

Back
Lionel de Roland-Philips discusses the coffee industry in South Africa.
 
 
 
Africa|Education|Africa|Products
Africa|Education|Africa|Products
africa-company|education-company|africa|products
© Reuse this



Given the current economic climate and the resultant curbed consumer spending, coffee shops and speciality coffees could experience a downturn in South Africa, as has been the case in the US with international coffee shop giant Starbucks.

Starbucks has announced the intended closure of 600 franchise outlets in 2009, 200 of which are in the US, resulting in the retrenchment of over 6 700 employees. Although Starbucks’s problems stem from a variety of internal strategic issues, a large part of the problem can be attributed to the international economic crisis, which is affecting businesses across the board.

Speciality Coffee Association of Southern Africa (Scasa) member and previous vice-chairperson Lionel de Roland-Philips, says that speciality coffee sales in South Africa could face similar hard times, as people are likely to buy cheaper blends in an effort to save money where they can. Likewise, they will cut back on the luxury of eating and drinking out and will tend to consume more at home and at their place of work, which will favour the supermarkets over the traditional coffee shop retailers.

He explains that South Africa already has a preference for the cheaper coffee/chicory soluble blend, which is a blend that gives the coffee a malty taste profile. While many coffee/chicory blends exist internationally, in South Africa this particular blend dominates the coffee market and is unique to the country.

This is a preference that followed the economically inspired coffee/chicory mixtures of the early 1900s, and was followed in the late 1900s by the development of a similar price competitive soluble coffee equivalent.

Since South Africa became a member of the Southern African Development Community and the World Trade Organisation, and since being allowed to participate freely in imports and exports, local raw coffee production has dropped to about 1% of local consumption, with the rest being imported.

This is because it is simply more economical for coffee to be imported than for it to be locally farmed. “It is like trying to grow cucumbers in greenhouses in Iceland. “It can be done, but it is not economically viable,” he comments, adding that the rich history and more economically viable conditions for coffee production in traditional coffee producing countries within the tropics, such as Brazil, make it very difficult for South Africa to compete.

However, despite the access to the wide variety of international coffees that are used in a wide variety of well-made local coffee blends, De Roland-Philips says that many, if not the majority of, South Africans still prefer the chicory/coffee/dextrose soluble coffee blends, which is a taste profile they are well used to. It is often not even a matter of its being a cheaper product.

“Many South Africans simply do not know what a high-quality coffee should taste like,” he says. He explains that Europeans may be brought up in homes where pure filter coffee blends are the norm, allowing people to learn to differentiate authoritatively in those terms, whereas many South Africans’ taste profiles are different, owing to the historical market dominance of the coffee/chicory blends.

He adds that many local restaurants and coffee shops often do not know how to make a cup of coffee properly, using esspresso machine blends to make filter coffee or filter coffee blends in esspresso machines, resulting in bitter or bland tasting espresso or filter coffees. This misapplication of coffee blends serves to further confuse many South Africans about what is good, fair or bad coffee.

However, De Roland-Philips says that efforts are being made by Scasa to educate local coffee makers and consumers as to the different options when it comes to coffee blends.

Much headway has been made in this sense over the past 40 years, with many inter- national-quality speciality coffee shops and retail market blends coming to the market, many of them locally manufactured by experienced coffee roasters and blenders. However, South Africans still seem to display a preference for internationally branded blends, such as Italian coffees, and display a relatively unsure and untrusting attitude toward local products.

De Roland-Philips says that South Africans are not fully aware of the fact that the quality of South African coffee blends easily rivals the quality of such international blends, if not bettering them altogether. This too, is part of the education Scasa wishes to develop in the South African public, so as to further stimulate the market for coffees that are roasted, blended and packaged in South Africa.

Edited by: Laura Tyrer
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Food and Beverages News
South African brewer SABMiller is scaling up its sustainable development programmes with a set of ambitious new targets to be achieved by 2020. The new programme, branded Prosper, is the latest evolution in the company’s approach to sustainable development, which is...
The Good Food & Wine Show, which took place at the Coca-Cola Dome from July 31 to August 3, hosted a giant life-sized rhino cake set out to make a stand for the endangered rhino and raise money to support the cause. The cake was made and donated by Cake-Extreme...
DC Auto-Motion is the authorised distributor of Japanese linear and motion control mechanical components manufacturer THK Co. Ltd in South Africa as well as the entire Africa. It also offers THK’s premium Linear Motion (LM) guides, recognised as the world’s most...
More
 
 
Latest News
Salani Sithole
Updated 7 hours ago International consulting engineering company Royal HaskoningDHV (RHDHV) has appointed Salani Sithole as South African MD, effective March 1. Sithole has been with the company for six years and, prior to joining RHDHV, held various positions in engineering consulting,...
The Gauteng Provincial Government has outlined plans to develop a handful of “mega” human settlements as part of an ambitious long-term housing development strategy aimed at narrowing the housing backlog, with plans afoot to replace informal settlements with...
Eskom power stations
While State-owned power utility Eskom was unable to cut off electricity supply to some of its neighbouring trade partners, it was able to reduce energy exports by 10% when load shedding was implemented locally. The Department of Public Enterprise explained that Eskom...
More
 
 
Recent Research Reports
Construction 2015: A review of South Africa’s construction sector (PDF Report)
Creamer Media’s Construction 2015 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; the key participants in the sector; local construction demand; geographic diversification;...
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
 
 
 
 
 
This Week's Magazine
National flag carrier South African Airways (SAA) is in an advanced stage of renegotiating its deal with European airliner manufacturer Airbus to acquire A320 single-aisle (or narrow body) aircraft. The aim is to replace ten of the aircraft still on order with five...
Worldwide, the main thrust in the ports industry over the past decade or more has been to increase efficiency. Traditionally, ports have been run by engineers and mariners and, in the past, increasing a port’s capacity was achieved by expanding the harbour. “That has...
What do you do when an elephant has a toothache? You call Dr Gerhard Steenkamp from the University of Pretoria’s (UP’s) faculty of veterinary science, Onderstepoort, one of only two elephant ‘dentists’ in the world.
The 2015 Sanlam/Business Partners Entrepreneur of the Year (EOY) competition was launched earlier this month in Johannesburg, with the main focus on creating and inspiring entrepreneurs to create jobs and boost the economy.
In a recent letter to the editor that I sent to Engineering News (Concerns regarding South African portion of Square Kilometre Array) and in a follow-up article elaborating further (We must start preparations to build our own synchrotron light source), I stated my...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96