http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 13.16Change: -0.05
R/$ = 12.08Change: -0.14
Au 1187.35 $/ozChange: -19.90
Pt 1124.50 $/ozChange: -24.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Feb 27, 2009

Local speciality coffee sales may experience some decline

Back
Lionel de Roland-Philips discusses the coffee industry in South Africa.
 
 
 
Africa|Education|Africa|Products
Africa|Education|Africa|Products
africa-company|education-company|africa|products
© Reuse this



Given the current economic climate and the resultant curbed consumer spending, coffee shops and speciality coffees could experience a downturn in South Africa, as has been the case in the US with international coffee shop giant Starbucks.

Starbucks has announced the intended closure of 600 franchise outlets in 2009, 200 of which are in the US, resulting in the retrenchment of over 6 700 employees. Although Starbucks’s problems stem from a variety of internal strategic issues, a large part of the problem can be attributed to the international economic crisis, which is affecting businesses across the board.

Speciality Coffee Association of Southern Africa (Scasa) member and previous vice-chairperson Lionel de Roland-Philips, says that speciality coffee sales in South Africa could face similar hard times, as people are likely to buy cheaper blends in an effort to save money where they can. Likewise, they will cut back on the luxury of eating and drinking out and will tend to consume more at home and at their place of work, which will favour the supermarkets over the traditional coffee shop retailers.

He explains that South Africa already has a preference for the cheaper coffee/chicory soluble blend, which is a blend that gives the coffee a malty taste profile. While many coffee/chicory blends exist internationally, in South Africa this particular blend dominates the coffee market and is unique to the country.

This is a preference that followed the economically inspired coffee/chicory mixtures of the early 1900s, and was followed in the late 1900s by the development of a similar price competitive soluble coffee equivalent.

Since South Africa became a member of the Southern African Development Community and the World Trade Organisation, and since being allowed to participate freely in imports and exports, local raw coffee production has dropped to about 1% of local consumption, with the rest being imported.

This is because it is simply more economical for coffee to be imported than for it to be locally farmed. “It is like trying to grow cucumbers in greenhouses in Iceland. “It can be done, but it is not economically viable,” he comments, adding that the rich history and more economically viable conditions for coffee production in traditional coffee producing countries within the tropics, such as Brazil, make it very difficult for South Africa to compete.

However, despite the access to the wide variety of international coffees that are used in a wide variety of well-made local coffee blends, De Roland-Philips says that many, if not the majority of, South Africans still prefer the chicory/coffee/dextrose soluble coffee blends, which is a taste profile they are well used to. It is often not even a matter of its being a cheaper product.

“Many South Africans simply do not know what a high-quality coffee should taste like,” he says. He explains that Europeans may be brought up in homes where pure filter coffee blends are the norm, allowing people to learn to differentiate authoritatively in those terms, whereas many South Africans’ taste profiles are different, owing to the historical market dominance of the coffee/chicory blends.

He adds that many local restaurants and coffee shops often do not know how to make a cup of coffee properly, using esspresso machine blends to make filter coffee or filter coffee blends in esspresso machines, resulting in bitter or bland tasting espresso or filter coffees. This misapplication of coffee blends serves to further confuse many South Africans about what is good, fair or bad coffee.

However, De Roland-Philips says that efforts are being made by Scasa to educate local coffee makers and consumers as to the different options when it comes to coffee blends.

Much headway has been made in this sense over the past 40 years, with many inter- national-quality speciality coffee shops and retail market blends coming to the market, many of them locally manufactured by experienced coffee roasters and blenders. However, South Africans still seem to display a preference for internationally branded blends, such as Italian coffees, and display a relatively unsure and untrusting attitude toward local products.

De Roland-Philips says that South Africans are not fully aware of the fact that the quality of South African coffee blends easily rivals the quality of such international blends, if not bettering them altogether. This too, is part of the education Scasa wishes to develop in the South African public, so as to further stimulate the market for coffees that are roasted, blended and packaged in South Africa.

Edited by: Laura Tyrer
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Agriculture News
Tongaat Hulett CEO Peter Staude
JSE-listed Tongaat Hulett CEO Peter Staude told shareholders and analysts on Tuesday that of the company’s land assets, 39% was either in the process of undergoing an environmental-impact assessment, being released from agriculture, had formally submitted a planning...
AECI CEO Mark Dytor
South African chemicals group AECI has entered into an agreement to acquire Southern Canned Products (SCP) for an undisclosed amount, complementing its Lake Foods division and its strategy to grow its Food Additives and Ingredients business in South Africa and,...
Tongaat Hulett CEO Peter Staude
Despite a record year, Tongaat Hulett’s starch and cellulose division was impacted by load-shedding during the year ended March 31, CEO Peter Staude said in a telephone interview on Monday. “The starch and glucose operation, which is the only wet-miller in...
Article contains comments
More
 
 
Latest News
Economic bilateral relations between South Africa and Peru will receive a shot on the arm when businesspeople from the two countries gather in Lima, Peru, to launch the South Africa–Peru Chamber of Commerce (Sapcham) on Wednesday. The chamber aimed to increase trade...
Tongaat Hulett CEO Peter Staude
JSE-listed Tongaat Hulett CEO Peter Staude told shareholders and analysts on Tuesday that of the company’s land assets, 39% was either in the process of undergoing an environmental-impact assessment, being released from agriculture, had formally submitted a planning...
Trade union Solidarity on Tuesday lambasted government for importing foreign skills in the form of 48 Cuban engineers, instead of appointing South African engineers, calling it a “disgrace”. The first of 48 Cuban engineers, appointed to improve service delivery in...
More
 
 
Recent Research Reports
Steel 2015: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2015 report provides an overview of the key developments in the global steel industry and particularly of South Africa’s steel sector over the past year, including details of production and consumption, as well as the country's primary carbon...
Projects in Progress 2015 - First Edition (PDF Report)
In fact, this edition of Creamer Media’s Projects in Progress 2015 supplement tracks developments taking place under the Renewable Energy Independent Power Producer Procurement Programme, which has had four bidding rounds. It appears to remain a shining light on the...
Electricity 2015: A review of South Africa's electricity sector (PDF Report)
Creamer Media’s Electricity 2015 report provides an overview of State-owned power utility Eskom and independent power producers, as well as electricity planning, transmission, distribution and the theft thereof, besides other issues.
Construction 2015: A review of South Africa’s construction sector (PDF Report)
Creamer Media’s Construction 2015 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; the key participants in the sector; local construction demand; geographic diversification;...
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
 
 
 
 
 
This Week's Magazine
While economic forecasts for the African continent are most favourable, African airlines may not be able to benefit from the expected growth in the region’s gross domestic product (GDP), International Air Transport Association VP: Africa Raphael Kuuchi has warned....
The Automotive Production and Development Programme (APDP) will need to change substantially post 2020, says Metair Investments South African operations COO Ken Lello. “We must not make tweaks. We have to change. What we are doing is not sustainable.”
Banking group Absa’s forecast is for the rand to end the year at around R13 against the dollar, weakening further to R13.50 by 2016, says Absa sectoral analyst Jacques du Toit. He warns that possible interest rate hikes in the US may see capital being pulled from...
The Dispute Resolution Centre at the Bargaining Council for the Civil Engineering Industry (BCCEI) is now open to handle party-to-party disputes. The BCCEI represents the interests of all level four to nine Construction Industry Development Board companies.
FREDRIK JEJDLING Sustainability becomes an important part of a business’ decision-making process
Communications technology firm Ericsson sub-Saharan Africa head Fredrik Jejdling says the company’s commitment to sustainability and corporate responsibility has been integrated into all facets of its operations, which has provided it with sustainable revenue...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96