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Jan 27, 2012

Supplier places largest stock order for ABB motors in SA

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Electrical, automation and mechanical products and equipment supplier Elquip Solutions, a third-party channel for ABB South Africa, became a distributor of ABB low-voltage motors and, in December, placed the largest order ever for stock in South Africa.

“Elquip is proud to be associated with ABB’s brands, including the South African Bureau of Standards-approved cast iron range of low-voltage motors with capacities from 0.18 kW up to 315 kW in 400 V and 525 V options.

“We will carry the largest stockholding of the ABB low-voltage motors in South Africa and will offer these motors to other ABB third-party channels,” says Elquip Solutions MD Mike Cronin.

Elquip will sell these motors to its existing customers and to new customers.

“From the customer’s point of view, the biggest advantage is having immediate access to a range of high-quality products at competitive prices. The same accessibility advantages will be afforded to other ABB third-party channels, allowing them to supply their established customer bases with ABB products, without having to undergo the lengthy lead times associated with the traditional ordering and delivery process,” he adds.

“Elquip has committed to maintaining a complete and extensive stockholding of our low-voltage motors to comply with the needs of the entire South African market,” says ABB South Africa senior VP Medhat Fayek.

“We are in the process of identifying other companies in strategic areas which would be appointed as distributors for the ABB low-voltage motors. By strategically growing the network of distributors, we will be able to service a larger and more geographically widespread customer footprint.

“The response from our customer base has been phenomenal and we have no doubt that our product and service offering to our markets will be met with similar enthusiasm,” says Cronin.

Edited by: Chanel de Bruyn
Creamer Media Senior Deputy Editor Online
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