By: Helene Le Roux
8th June 2007
Most investors in the company, who invested up to R6-million each in biodiesel plant, in what was trumpeted to be the world’s first fuel-franchising scheme, today have nothing but paper to show for their money.
As far as Engineering News can establish, not one plant has been built.
The amount of money lost by investors, and the number of investors who have lost money, could not be determined owing to conflicting information on the value and number of plants sold.
De Beers Fuel – which has no connection with diamond-mining giant De Beers – marketed the concept under the Infiniti Biodiesel brand name.
Shareholders were promised plants capable of producing tens of thousands of litres of biodiesel every day, and exclusive offset areas.
These plants would initially process conventional vegetable oils, like sunflower oil.
However, from the company’s public launch onwards, a more exciting, if somewhat strange, source of alternative feedstock was punted – algae.
De Beers Fuels started a relationship with GreenFuel Technology Corporation, of the US, which had developed a strain of algae suited to the production of biofuels.
One of the founders of GreenFuels Technology, Dr Isaac Berzin, researched the use of algae on the International Space Station and at the Massachusetts Institute of Technology.
Berzin and GreenFuel Technology CEO Paul Rodzianko visited South Africa in November.
De Beers Fuel founder Frik de Beer and adviser to the company’s board Hendy Schoonbee sang the praises of algae as a feedstock for biofuels production during a media visit to the company’s demonstration algae bioreactor in Mookgopong (formerly Naboomspruit), which coincided with Berzin and Rodzianko’s visit.
Also accompanying the group was Stretch Fowler, of Green Star Products, the US company contracted by De Beers to build 90 high-pressure biodiesel reactors, and Matthias Wackerbauer, of MWK Biogas, of Germany.
The experts expanded on the potential of algae technology to provide large volumes of algae feedstock for biofuels production in South Africa.
The fact that De Beers was the first company to receive a licence for commercial biofuels production from the South African Revenue Service was also mentioned frequently.
At the time of the visit, the media was told about De Beers Fuels’ ambitious plans to produce feedstock for between 16-billion litres and 24-billion litres of biofuels a year.
Moreover, by enabling the propagation of large volumes of relatively cheap renewable algae feedstock, De Beers would limit the use of food-crop feedstocks, such as sunflower and soy, in local biofuels production.
Besides giving South Africa biofuels, algae technology would consume carbon dioxide, as algae depended on large amounts of carbon dioxide for its growth.
Plans were made known to deploy a fuel-assessment unit at the Kelvin power station, in Johannesburg.
The technology would also be tested in other locations in South Africa.
To prove De Beers’ abilities, visitors were shown a production plant that, according to Frik De Beer, produced 144 000 l/d of biodiesel and was being run 25 days a month, and had 50-million litres of diesel on its order book every month.
However, on April 1, popular investigative programme Carte Blanche aired a programme on De Beers Fuel, in which De Beer said that the company had only ever sold 41 000 litres of biodiesel and had 39 000 litres in its tanks, ready to be sold.
And, while investors in De Beers and Infiniti Biodiesel were given the impression that algae was an almost immediate solution to the anticipated shortage of vegetable oil for biofuels production, in truth, the production of algae feedstock is viewed as a third-generation technology.
Rodzianko then said that, “on an accelerated schedule the earliest that a commercial scale facility would be available will probably be the end of next year, to the beginning of 2009”.
Edited by: Creamer Media Reporter





















