Jul 13, 2012
Information relevance key to streamlining internal communicationsBack
Facebook|Google|PROJECT|Road|Unison|Communications Media|Product|Real Time|Service|Telecommunications|Telephone Conversation|Keith Jones|Riaan Laubscher
© Reuse this
“Mobility is not equal to productivity, which is dependent on the employee’s work behaviour. Productivity can be increased by reducing the time employees spend sifting through messages to find the relevant information needed to conduct business. This can be done by filtering and rerouting messages, as well as mobilising the workforce to free them from the constraints of time and place.
“This means an effective telecommunication cost and device management programme can reduce costs for companies by holding employees responsible for nonbusiness communication costs and monitoring business telecommunication contracts. It can also improve productivity by helping to shape employee behaviour and increase the relevance of communications for each employee, which reduces time spent decoding messages,” he says.
“For example, a person on the road may find more relevance in a telephone conversation than a lengthy email, while a person doing a long-term project may find more relevance in the detail of an email than a telephone call. Thus, filtering messages increases their relevance and usability.”
Unison’s Enterprise Communications Management programme rationalises expenses of telecommunications by tracking all contracts, devices, costs, users and departments, says Unison product manager Riaan Laubscher.
“By tracking all service providers, devices and contracts in real time, the programme enables companies to manage telecommunication costs proactively and hold users to account, which will change their behaviour. This functionality is also necessary when users define their own communication filters, which will increase the relevance of communications for that user,” he explains.
Further, mobility can enable employees to be more productive by allowing them access to various communications media, regardless of their location. Employees increasingly expect to use their own devices and are also questioning the relevance of being office-bound, given the range of communication media and mobile devices, says Jones.
“The relevance of electronic communications is determined by the intention of the user. For example, a person searching for couches using [search-engine giant] Google will be more willing to scrutinise advertisements of couch sales than a person using [social network] Facebook to communicate with friends and family who happens to see a couch advertisement,” he explains.
Consequently, consumers increasingly determine the success of corporate communications and marketing strategies. The relevance of advertising remains important and businesses must consider mobility as a key aspect of advertising. Companies must still spend according to their target audience, but must also consider the relevance of advertisements to convert an audience into customers effectively, says Jones.
Edited by: Martin Zhuwakinyu© Reuse this Comment Guidelines (150 word limit)
Creamer Media Senior Deputy Editor
Other ICT News
Updated 7 hours ago While there is increasing and broader appreciation and awareness among all stakeholder groups of the global water and sanitation challenges, the need for disruptive innovation in the water sector remains at the forefront in driving global and local water...
Updated 7 hours ago As South African information technology (IT) firm EOH posted another full year of strong growth, CEO Asher Bohbot, known for his frank words, people-centric management style and stoic humanism, attributed the company’s continued South African and African growth to...
Updated 7 hours ago Since unexpected water loss has a negative impact on the consumer and the council that supplies it, engineering, information technology and communication company MyWater launched an insurance solution to bridge the gap between council and consumers regarding water...
Recent Research Reports
Liquid Fuels 2015: A review of South Africa's liquid fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2015 Report examines these issues in the context of South Africa’s business environment; oil and gas exploration; fuel pricing; the development of the country’s biofuels industry; the logistics of transporting liquid fuels; and...
Road and Rail 2015: A review of South Africa's road and rail sectors (PDF Report)
Creamer Media’s Road and Rail 2015 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail infrastructure and network, the funding and maintenance of these respective networks, and...
Defence 2015: A review of South Africa's defence sector (PDF Report)
Creamer Media’s Coal 2015 report examines South Africa’s coal industry with regards to the business environment, the key participants in the sector, local demand, export sales and coal logistics, projects being undertaken by the large and smaller participants in the...
Real Economy Year Book 2015 (PDF Report)
There are very few beacons of hope on South Africa’s economic horizon. Economic growth is weak, unemployment is rising, electricity supply is insufficient to meet demand and/or spur growth, with poor prospects for many of the commodities mined and exported. However,...
Real Economy Insight: Automotive 2015 (PDF Report)
Creamer Media’s Real Economy Year Book comprises separate reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, gold, iron-ore and platinum sectors.
Real Economy Insight: Water 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
This Week's Magazine
Updated 6 hours ago At the sixth IQ Business conference held in Sandton last month, a panel of business leaders and academics advocated that business reclaims the initiative to spur growth in South Africa amid fragmented and haphazard political direction. Management consulting firm IQ...
Updated 6 hours ago The building industry is an essential component of the South African economy as it contributes about 15% to the gross fixed investment that drives the economy. However, with the country’s economy going through a tough time currently, this, in turn, reflects on the...
Updated 6 hours ago The recipients of the 2015 South African National Energy Association (Sanea)/South African National Energy Development Institute Energy (Sanedi) Awards were announced at a ceremony and banquet in Sandton last month. Sanea chairperson Brian Statham named Exxaro CEO...
Updated 6 hours ago As South African information technology (IT) firm EOH posted another full year of strong growth, CEO Asher Bohbot, known for his frank words, people-centric management style and stoic humanism, attributed the company’s continued South African and African growth to...
Updated 6 hours ago International heavy-equipment engine manufacturer Cummins’ regional distribution centre (RDC) in Woodmead, Gauteng, has halved the average logistics distribution time for clients in Southern Africa and allowed for critical or long-lead stock to be kept closer to...