http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 13.48Change: 0.08
R/$ = 11.46Change: 0.05
Au 1228.13 $/ozChange: -10.36
Pt 1231.50 $/ozChange: -11.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Jul 13, 2012

Information relevance key to streamlining internal communications

Back
Facebook|Google|PROJECT|Road|Unison|Communications Media|Product|Real Time|Service|Telecommunications|Telephone Conversation|Keith Jones|Riaan Laubscher
PROJECT|Road||Service||
facebook|google|project|road|unison|communications-media|product|real-time|service|telecommunications|telephone-conversation|keith-jones|riaan-laubscher
© Reuse this



Increasing the relevance of information presented to employees can increase productivity and reduce the time spent on managing different communications media, says telecommunications company Unison strategic business development director Keith Jones.

“Mobility is not equal to productivity, which is dependent on the employee’s work behaviour. Productivity can be increased by reducing the time employees spend sifting through messages to find the relevant information needed to conduct business. This can be done by filtering and rerouting messages, as well as mobilising the workforce to free them from the constraints of time and place.

“This means an effective telecommunication cost and device management programme can reduce costs for companies by holding employees responsible for nonbusiness communication costs and monitoring business telecommunication contracts. It can also improve productivity by helping to shape employee behaviour and increase the relevance of communications for each employee, which reduces time spent decoding messages,” he says.

“For example, a person on the road may find more relevance in a telephone conversation than a lengthy email, while a person doing a long-term project may find more relevance in the detail of an email than a telephone call. Thus, filtering messages increases their relevance and usability.”

Unison’s Enterprise Communications Management programme rationalises expenses of telecommunications by tracking all contracts, devices, costs, users and departments, says Unison product manager Riaan Laubscher.

“By tracking all service providers, devices and contracts in real time, the programme enables companies to manage telecommunication costs proactively and hold users to account, which will change their behaviour. This functionality is also necessary when users define their own communication filters, which will increase the relevance of communications for that user,” he explains.

Further, mobility can enable employees to be more productive by allowing them access to various communications media, regardless of their location. Employees increasingly expect to use their own devices and are also questioning the relevance of being office-bound, given the range of communication media and mobile devices, says Jones.

“The relevance of electronic communications is determined by the intention of the user. For example, a person searching for couches using [search-engine giant] Google will be more willing to scrutinise advertisements of couch sales than a person using [social network] Facebook to communicate with friends and family who happens to see a couch advertisement,” he explains.

Consequently, consumers increasingly determine the success of corporate communications and marketing strategies. The relevance of advertising remains important and businesses must consider mobility as a key aspect of advertising. Companies must still spend according to their target audience, but must also consider the relevance of advertisements to convert an audience into customers effectively, says Jones.

Edited by: Martin Zhuwakinyu
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other News This Week News
Article contains comments
The world’s two dominant commercial aircraft manufacturers, Airbus of Europe and Boeing of the US, both recently announced that they had made record aircraft deliveries in 2014. Boeing set a global record for the industry with 723 commercial aircraft delivered, while...
The Western Cape is shifting further into the renewable-energy space with the official opening of a factory specialising in solar inverters, a key component of solar photovoltaic (PV) plants. The investment in the manufacturing facility in Cape Town aims to boost the...
More
 
 
Latest News
Updated 1 hour 15 minutes ago Petochemicals group Sasol and the Lion Match Company have inked a deal that will see Sasol subsidiary and candle manufacturer Price’s Candles being absorbed into Lion’s portfolio of homecare brands. Lion Match Company group CEO Alisdair Sinclair said the acquisition...
Updated 2 hours 52 minutes ago After receiving the most number of votes at PPC’s annual general meeting (AGM) on Monday, Tito Mboweni, Charles Naude, Daniel Ufitikizeri, Nicky Goldin, Timothy Leaf-Wright and Peter Nelson have been appointed to the board of the cement group. Shareholders were...
Updated 4 hours ago Eskom began stage two power cuts as of 11:30 on Tuesday, the power producer said. Spokesman Khulu Phasiwe confirmed the utility was escalating blackouts from stage one, implemented earlier on Tuesday morning, to stage two.
More
 
 
Recent Research Reports
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
 
 
 
 
 
This Week's Magazine
BRUCE BRADFORD The 3D printers have a clear upgrade path to eventually print in wood, ceramics and metal-alloys
Three-dimensional (3D) printers being sold in South Africa by electronics distributor Rectron currently print in two types of plastic, but have a clear upgrade path over the next five years to eventually print in wood, ceramics and metal-alloy materials, says Rectron...
The world’s two dominant commercial aircraft manufacturers, Airbus of Europe and Boeing of the US, both recently announced that they had made record aircraft deliveries in 2014. Boeing set a global record for the industry with 723 commercial aircraft delivered, while...
The Western Cape is shifting further into the renewable-energy space with the official opening of a factory specialising in solar inverters, a key component of solar photovoltaic (PV) plants. The investment in the manufacturing facility in Cape Town aims to boost the...
Business Leadership South Africa (BLSA) last month welcomed Cabinet’s establishment of a technical team war room to undertake various interventions to improve electricity supply security over the short- and medium-term, but added that the private sector also had a...
Despite a rapid rise in mobile connections and the economic and social benefits of such connectivity, more than half of the world ended 2014 unconnected. For this reason, industry commentators believe the biggest impact of mobile technology is still to come –...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks