http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 13.93Change: 0.00
R/$ = 12.67Change: -0.01
Au 1095.49 $/ozChange: 0.31
Pt 984.00 $/ozChange: 2.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Jul 12, 2012

Information relevance key to streamlining internal communications

Back
Facebook|Google|PROJECT|Road|Unison|Communications Media|Product|Real Time|Service|Telecommunications|Telephone Conversation|Keith Jones|Riaan Laubscher
PROJECT|Road||Service||
facebook|google|project|road|unison|communications-media|product|real-time|service|telecommunications|telephone-conversation|keith-jones|riaan-laubscher
© Reuse this



Increasing the relevance of information presented to employees can increase productivity and reduce the time spent on managing different communications media, says telecommunications company Unison strategic business development director Keith Jones.

“Mobility is not equal to productivity, which is dependent on the employee’s work behaviour. Productivity can be increased by reducing the time employees spend sifting through messages to find the relevant information needed to conduct business. This can be done by filtering and rerouting messages, as well as mobilising the workforce to free them from the constraints of time and place.

“This means an effective telecommunication cost and device management programme can reduce costs for companies by holding employees responsible for nonbusiness communication costs and monitoring business telecommunication contracts. It can also improve productivity by helping to shape employee behaviour and increase the relevance of communications for each employee, which reduces time spent decoding messages,” he says.

“For example, a person on the road may find more relevance in a telephone conversation than a lengthy email, while a person doing a long-term project may find more relevance in the detail of an email than a telephone call. Thus, filtering messages increases their relevance and usability.”

Unison’s Enterprise Communications Management programme rationalises expenses of telecommunications by tracking all contracts, devices, costs, users and departments, says Unison product manager Riaan Laubscher.

“By tracking all service providers, devices and contracts in real time, the programme enables companies to manage telecommunication costs proactively and hold users to account, which will change their behaviour. This functionality is also necessary when users define their own communication filters, which will increase the relevance of communications for that user,” he explains.

Further, mobility can enable employees to be more productive by allowing them access to various communications media, regardless of their location. Employees increasingly expect to use their own devices and are also questioning the relevance of being office-bound, given the range of communication media and mobile devices, says Jones.

“The relevance of electronic communications is determined by the intention of the user. For example, a person searching for couches using [search-engine giant] Google will be more willing to scrutinise advertisements of couch sales than a person using [social network] Facebook to communicate with friends and family who happens to see a couch advertisement,” he explains.

Consequently, consumers increasingly determine the success of corporate communications and marketing strategies. The relevance of advertising remains important and businesses must consider mobility as a key aspect of advertising. Companies must still spend according to their target audience, but must also consider the relevance of advertisements to convert an audience into customers effectively, says Jones.

Edited by: Martin Zhuwakinyu
Creamer Media Senior Deputy Editor
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Information Technology News
LIONEL MOYAL Cloud services providers must compete against other cloud services providers for business by providing up-to-date systems and services
Legacy information technology (IT) systems are becoming increasingly obsolete because of the maturity, efficiencies and cost effectiveness of cloud-based IT services, says information and communication technology major T-Systems subsidiary Intervate head Lionel...
ARMANDÉ KRUGER Balancing the collection and processing of data must be aligned to strategy
Many complementary services enable companies to derive broad value from data inside and outside them. The complexity of data management means that companies’ strategies determine the various data systems and functions they will use, says PBT Group regional sales...
Article contains comments
Tshwane Mayor Kgosientso Ramokgopa
The City of Tshwane is racing ahead with its free Wi-Fi programme for residents by upgrading the speed of its network as well the number of sites. Tshwane on Wednesday announced that it has increased the speed from an average 7 Mb/s to 15 Mb/s without incurring any...
More
 
 
Latest News
Embattled South African steel producer ArcelorMittal South Africa (AMSA) has offered insight into the “fair pricing model” it has tabled before government in return for tariff protection and a government stipulation that locally manufactured steel be designated for...
Telecommunications group Telkom on Friday said it had posted a 1.7% uptick in net revenue for the three months to June 30, on the back of a strong performance by mobile on data revenue and higher fixed-line subscription revenue. Mobile net revenue for the first three...
Dangote Cement revised its 2015 spending plans to $1-billion from the $700-million estimated nine months ago after it commissioned two new African plants this June, Nigeria's biggest listed company said on Friday. The company, majority owned by billionaire Aliko...
More
 
 
Recent Research Reports
Real Economy Year Book 2015 (PDF Report)
There are very few beacons of hope on South Africa’s economic horizon. Economic growth is weak, unemployment is rising, electricity supply is insufficient to meet demand and/or spur growth, with poor prospects for many of the commodities mined and exported. However,...
Real Economy Insight: Automotive 2015 (PDF Report)
Creamer Media’s Real Economy Year Book comprises separate reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, gold, iron-ore and platinum sectors.
Real Economy Insight: Water 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
Real Economy Insight: Construction 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
Real Economy Insight: Electricity 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
Real Economy Insight: Road and Rail 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
 
 
 
 
 
This Week's Magazine
Daimler truck test engineer Dirk Stranz pushes one button, and then retracts his hands from the steering wheel of the Mercedes-Benz Future Truck 2025. “And now the truck is driving itself.”
The statutory body responsible for skills development and support in the banking sector, BANKSETA, was investing R68-million in the capacity building project of the University of Venda (UniVen), announced Bankseta company secretary Caroline King at a media event in...
LIONEL MOYAL Cloud services providers must compete against other cloud services providers for business by providing up-to-date systems and services
Legacy information technology (IT) systems are becoming increasingly obsolete because of the maturity, efficiencies and cost effectiveness of cloud-based IT services, says information and communication technology major T-Systems subsidiary Intervate head Lionel...
ARMANDÉ KRUGER Balancing the collection and processing of data must be aligned to strategy
Many complementary services enable companies to derive broad value from data inside and outside them. The complexity of data management means that companies’ strategies determine the various data systems and functions they will use, says PBT Group regional sales...
The South African Civil Aviation Authority (SACAA) has announced that it had awarded the country’s first remotely piloted aircraft systems (RPAS) pilot’s licence. It was issued on Friday, July 10, to SACAA employee and qualified commercial pilot Nicole Swart,...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96