http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.22Change: -0.23
R/$ = 11.16Change: -0.09
Au 1240.10 $/ozChange: -4.17
Pt 1243.50 $/ozChange: -18.70
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Sep 05, 2013

IMPERIAL’s I-Pledge campaign demonstrates success in road safety education

Back
Africa|Bakwena N1N4|Education|Imperial|Imperial Holdings|IMPERIAL I-Pledge|Imperial Logistics|Imperial-Logistics|Lead SA|N3 Toll Concession|PROJECT|Projects|Resources|Road|Roads|Safety|Africa|South Africa|Car Seats|Logistics|Transport|Niki Cronje
Africa|Education|Imperial Logistics|Imperial-Logistics|PROJECT|Projects|Resources|Road|Roads|Safety|Africa||Logistics|Transport|
africa-company|bakwena-n1n4|education-company|imperial|imperial-holdings|imperial-i-pledge|imperial-logistics|imperial-logistics-company|lead-sa|n3-toll-concession|project|projects|resources|road|roads|safety|africa|south-africa|car-seats|logistics|transport-industry-term|niki-cronje
More Insight
Download PDF
Imperial Holdings (0.08 MB)
 



 IMPERIAL Holdings launched its I-Pledge road safety campaign internally to staff in July 2011 which aimed to encourage staff to take a pledge to become responsible road users in a number of different areas - where it garnered 25 000 IMPERIAL pledges within the first 5 months. The project was then launched to external stakeholders and today, the I-Pledge campaign boasts over 151 000 pledges across South Africa. “The essence of the campaign was initially underpinned by the premise that safer, friendlier roads start with each of us as individuals and has, over the past two years, developed into something much larger than merely individual pledges, but rather a fully fledged road safety campaign,” says Niki Cronje, Group Marketing at IMPERIAL. The IMPERIAL I-Pledge campaign is made up of a number of projects that aim to increase awareness around safe road usage as well as to educate the broader South African market around becoming advocates for change in a country that boasts the largest per capita road death rate in the world. Through this campaign the following sustainable projects have been developed.

 

1.   The Scholar Patrol Improvement Project:

The I-Pledge Scholar Patrol Improvement Project aims at educating teachers and scholars around the basics of road safety, the project looks to re-instate scholar patrol in schools and to train learners and teachers around best practice when it comes to road usage. Starting in October 2012 a goal was set to reach 20 schools a month with August marking the 215th school within the project – having taught 142 000 learners, 1 720 scholars, trained 465 teachers and reached more than 164 different communities as well as painted a total of 8.6 kilometres of zebra crossings.

2.   The Car Seat Campaign:

IMPERIAL I-Pledge has issued a Call-to-Action to all moms and dads in Gauteng, for the second year in a row, to donate their used car seats toward giving a child the gift of safety during this year’s “Car Seat for Kids Campaign” – taking place as part of Transport Month in October. The programme, in conjunction with Lead SA and the Breakfast Xpress Show on 94.7, has set a target of 1 500 seats for 2013 which will be collected at specific check points across South Africa – that is double the target that was set in 2012.

 

Specific collection points which will be announced on the Breakfast Xpress Show on 94.7 in the coming weeks.

 

3.   N3 Toll Concession alignment:

Last year, IMPERIAL I-Pledge partnered with the N3 Toll Concession (N3TC) and Bakwena N1N4 by providing them with eight Europcar vehicles, which served to boost route surveillance, patrol support and post-crash care activities. This year, due to the positive impact of this alignment, IMPERIAL I-Pledge will again partner with these concessionaires to ensure road safety is made a key priority during the busy holiday periods.

The IMPERIAL I-Pledge campaign is supported by a website whereby the public can take the I-Pledge or compile their own personal pledge, as well as a social media campaign to encourage continued talkability about the I-Pledge campaign and the corresponding projects - allowing for real-time interaction with the general public.

“Significant resources have been allocated against the I-Pledge campaign to ensure that every effort is made to shift personal attitudes and behaviour of communities towards road safety, starting by uniting employees within the companies under the IMPERIAL brand and – through these projects – having a solid impact on larger South Africa,” continues Cronje. “We are very proud of the phenomenal growth the I-Pledge campaign has seen locally over the past two years and will continue to make every effort to remain sustainable in our outreach here.”

How to take the I-Pledge

•        Visit www.ipledge.co.za <http://www.ipledge.co.za> and make your commitment to be safer and friendlier on our roads.

•        Keep updated and help advocate for safer, friendlier roads by following @IPledgeZA on Twitter and the I-Pledge South Africa on Facebook.

Imperial Logistics

Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Announcements News
Company Announcement - We often take for granted that the technology we have become so accustomed to relying on daily can be affected not only by weather on Earth but also by more extreme weather in space.  An extreme space weather event, or solar superstorm, is one...
As a technological pioneer Loesche is following on from the success of the largest coal mill LM 43.4 in India and the world's largest raw meal mill LM 69.6 in Nigeria. This latest triumph involves the largest slag mill in the world, which already produces 255 t/h...
Tsogo Sun spent just under R3,2 million at two wine auctions this year – the Nederburg and Cape Winemakers Guild auctions – firmly nailing its colours to the mast in respect of its commitment to offering guests an exceptional experience in food and beverage. The...
More
 
 
Latest News
Swedish Ambassador to South Africa Christian Meuwly will next week inaugurate the final roll-out of the new vertical shaft brick kiln (VSBK) at clay brick manufacturer Langkloof Bricks’ facility in Jeffrey’s Bay. The VSBK formed a part of economic, social and...
Hot on the heels of the launch of Rustenburg’s rapid transport system’s brand name and logo last week, a negotiation framework agreement (NFA) has been formally agreed to and signed by the Rustenburg Local Municipality (RLM) and taxi and bus operators affected by the...
The runway at the George Airport, in the Western Cape, has been rehabilitated to improve safety, in terms of run-off and storm water drainage, and the structural capacity of the pavement surface. The scope of work comprised the extension of Runway 11/29, the...
More
 
 
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
 
 
 
 
 
This Week's Magazine
Integrated energy and chemical company Sasol has partnered with Unisa Graduate School of Business Leadership (SBL) professor and founder and CEO of PanAvest Partnership Dr Douglas Boateng to publish a series of books on executive supply chain management aimed at...
MORNÉ DU PLESSIS Increased urgency and burgeoning awareness of the importance of these issues are beginning to change political risks and, thus, State responses to environmental concerns
The World Wide Fund for Nature’s (WWF’s) 2014 Living Planet Index (LPI) indicates that there has been a 52% decline in vertebrate species since 1970. The Index tracked the trends of 10 000 discrete populations of over 3000 vertebrate species between 1970 and 2010.
Rwanda has joined a number of East African countries seeking to import electricity from Ethiopia as its demand grows. After it became apparent several generation project it is implementing will not come on stream early enough, now plans to import 400 MW from Ethiopia...
Metrorail’s first new passenger train will arrive in November next year, says Passenger Rail Agency of South Africa (PRASA) CEO Lucky Montana. “Next year we will be able to put our hands around the infrastructure and equipment we have been talking about for so long.”
The Competition Commission has launched an investigation into what it says are “price fixing, market division and collusive tendering in the market for the manufacture and supply of automotive components to original equipment manufacturers” (OEMs, or vehicle...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks