Sep 05, 2013
IMPERIAL’s I-Pledge campaign demonstrates success in road safety educationBack
Africa|Bakwena N1N4|Education|Imperial|Imperial Holdings|IMPERIAL I-Pledge|Imperial Logistics|Imperial-Logistics|Lead SA|N3 Toll Concession|PROJECT|Projects|Resources|Road|Roads|Safety|Africa|South Africa|Car Seats|Logistics|Transport|Niki Cronje
1. The Scholar Patrol Improvement Project:
The I-Pledge Scholar Patrol Improvement Project aims at educating teachers and scholars around the basics of road safety, the project looks to re-instate scholar patrol in schools and to train learners and teachers around best practice when it comes to road usage. Starting in October 2012 a goal was set to reach 20 schools a month with August marking the 215th school within the project – having taught 142 000 learners, 1 720 scholars, trained 465 teachers and reached more than 164 different communities as well as painted a total of 8.6 kilometres of zebra crossings.
2. The Car Seat Campaign:
IMPERIAL I-Pledge has issued a Call-to-Action to all moms and dads in Gauteng, for the second year in a row, to donate their used car seats toward giving a child the gift of safety during this year’s “Car Seat for Kids Campaign” – taking place as part of Transport Month in October. The programme, in conjunction with Lead SA and the Breakfast Xpress Show on 94.7, has set a target of 1 500 seats for 2013 which will be collected at specific check points across South Africa – that is double the target that was set in 2012.
Specific collection points which will be announced on the Breakfast Xpress Show on 94.7 in the coming weeks.
3. N3 Toll Concession alignment:
Last year, IMPERIAL I-Pledge partnered with the N3 Toll Concession (N3TC) and Bakwena N1N4 by providing them with eight Europcar vehicles, which served to boost route surveillance, patrol support and post-crash care activities. This year, due to the positive impact of this alignment, IMPERIAL I-Pledge will again partner with these concessionaires to ensure road safety is made a key priority during the busy holiday periods.
The IMPERIAL I-Pledge campaign is supported by a website whereby the public can take the I-Pledge or compile their own personal pledge, as well as a social media campaign to encourage continued talkability about the I-Pledge campaign and the corresponding projects - allowing for real-time interaction with the general public.
“Significant resources have been allocated against the I-Pledge campaign to ensure that every effort is made to shift personal attitudes and behaviour of communities towards road safety, starting by uniting employees within the companies under the IMPERIAL brand and – through these projects – having a solid impact on larger South Africa,” continues Cronje. “We are very proud of the phenomenal growth the I-Pledge campaign has seen locally over the past two years and will continue to make every effort to remain sustainable in our outreach here.”
How to take the I-Pledge
• Visit www.ipledge.co.za <http://www.ipledge.co.za> and make your commitment to be safer and friendlier on our roads.
• Keep updated and help advocate for safer, friendlier roads by following @IPledgeZA on Twitter and the I-Pledge South Africa on Facebook.
Edited by: Creamer Media ReporterComment Guidelines (150 word limit)
Other Announcements News
Updated 1 hour 34 minutes ago “Engineering firms need to offer master planning and integrated power supply solutions on the African continent, rather than focusing on one aspect of the energy supply chain,” said GIBB Chief Supervisor, Colin Logan. “Promoting one particular technology tends...
Updated 2 hours 49 minutes ago Strengthening its presence in international markets in order to consolidate its world leadership in developing and marketing software solutions for the sheet metal industry and the structural steel sector is one of the strategic objectives that Lantek a multinational...
Updated 2 hours 53 minutes ago Building on the success of last year’s inaugural Innovation Index, Accenture has opened this year’s competition to organizations of all sizes. The Index measures, recognises and rewards innovation businesses across South Africa. Companies that enter the...
Updated 3 minutes ago Coatings and linings provider Sharpshell Industrial Solutions’ Godfrey Pangeti has urged oil and gas project developers on the continent to incorporate strategies to protect their infrastructure into the design phase of a project, preventing costly downtime, and...
Updated 31 minutes ago Government says it is ready to regulate and monitor companies that have expressed an interest in exploring shale gas in the country. Thibedi Ramontja, the Director-General of the Mineral Resources Department, said the draft regulations will, once finalised, be...
Updated 1 hour 42 minutes ago Black-owned investment firm Brimstone Investment Corporation’s newly acquired stake in integrated shipping and logistics group Grindrod would pave the way for further diversification into the infrastructure sector. Brimstone, which led a black economic-empowerment...
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
The multibillion-rand development of the Zendai Modderfontein New City, east of Johannesburg, will aim to exemplify an integrated city node, says property group Zendai South Africa COO Wenhui Du. The development will focus on the Modderfontein Gautrain station to be...
The South African Civil Aviation Authority (CAA) hopes to have finalised regulations for the flying of Unmanned Air Vehicles (UAVs) – also designated Remotely Piloted Air Systems (RPAS) and popularly called drones – in the country’s civilian airspace by the end...
Various stakeholders have expressed optimism that the Small Business Development Ministry, created after the national elections in May, will add much needed impetus to enterprise development in South Africa, where a strengthening of the entrepreneurial culture is...
Capturing and storing carbon dioxide (CO2) is the only way through which the world will achieve the lowest of the United Nations Framework Convention on Climate Change’s (UNFCCC) global warming predictions, called the representative concentration pathway (RCP) 2.6....
The City of Johannesburg has recovered R107-million following the arrest of 22 people allegedly involved in corruption, collusion, fraud and tampering with the city’s electricity systems, which had ultimately cost the city R200-million in lost revenue.