Jul 10, 2012
Hyundai’s new i30 aims for 12.5% share, Veloster awaits approvalBack
Africa|Diesel|Engines|Hyundai Africa|Hyundai Automotive South Africa|Hyundai Motor|Safety|System|Systems|Volkswagen|Africa|Europe|Germany|Korea|South Africa|South Korea|Automotive|Manufacturing|Manufacturing Bases|Service|Systems|Jang Ho Lee|Power|Stanley Anderson|BMW 1 Series|IPod|Volkswagen Golf|Bluetooth|Cellular Telephone|Diesel |Electronic Stability|Mp3
© Reuse this
Having been active in this market segment in the last three years through the i30 model, HASA is hopeful the new, redesigned i30 will secure sales of 250 units a month – or 12.5% of the segment.
It is unknown if this is a gain on old i30 numbers, as HASA does not report vehicle sales in segment detail.
On a global level, however, the i30 has, since its launch in 2007, recorded more than 360 000 European sales, including more than 115 000 units in 2010 – the highest-ever sales figure for an individual Hyundai model in Europe in one year, putting the i30 at sixth place in the C-segment rankings as the emerging Korean manufacturer continues chasing the more established brands.
Talking global sales, Hyundai Motor, which has six manufacturing bases outside of South Korea, sold around 4.05-million vehicles in 2011, a gain of 12% over 2010 figures, with 2012 continuing in the same vein, says Hyundai Africa regional headquarters executive director Jang Ho Lee.
“The last couple of years has been exciting for Hyundai. We have enjoyed great success.”
Anderson says the local hatchback C-segment is dominated by the Volkswagen Golf and BMW 1 Series. Challenging this ranking will be the i30, which is “more progressive” than its “traditional, more sophisticated” predecessor.
The new i30 had its public unveiling at the 2011 Frankfurt Motor Show, in Germany.
In South Africa, the new i30 range will consist of the 1.6 GLS and 1.8 GLS derivative, both with petrol engines. Power and torque outputs ranging from 95 kW and 157 Nm for the 1.6-litre four-cylinder engine, to 110 kW and 178 Nm for the 1.8 litre in the top-end derivative.
Anderson believes there is little value in unveiling a diesel model, as diesel models constitute only 8.9% of the hatchback C-segment.
However, with 30% of the segment automatic vehicles, HASA is introducing an automatic i30 in its line-up. This means the 1.6-litre engine is matched to a six-speed manual or six-speed automatic gearbox with the choice of manual shifting, while the 1.8 derivative comes with a six-speed manual transmission.
Fuel consumption is 6.4 l/100 km and 6.8 l/100 km for the 1.6 manual and automatic, and 6.5 l/100 km for the 1.8 model.
Design-wise, the new-generation i30 now bears Hyundai’s signature frontal feature – the hexagonal-shaped grille.
“The hexagonal appearance is unique to Hyundai, and defines the i30 as a family member,” says Hyundai European design centre chief designer Thomas Bürkle.
There is also something new behind the wheel. A ‘Flex Steer’ option offers drivers three operating modes, or ‘driving feels’, namely comfort, normal and sport. Anderson says this system varies the level of steering assistance and feedback to suit driving conditions.
Inside the vehicle, drivers can expect dual-zone climate control, and steering wheel control buttons for the audio, cruise control and Bluetooth systems.
Both the 1.6 and 1.8 derivatives are equipped with a sound system that features four speakers and two tweeters, Bluetooth connection to a cell phone, and connecting sockets for Aux, iPod or USB music input. The sound system also includes the radio and a CD player that can accept MP3 formatted music files.
Fold-away side mirrors are heated and electrically operated.
Cargo capacity in the new-generation i30 is 378 l with the rear seats upright – an increase of 10% compared with the original model.
When talking safety, the i30 has been awarded the maximum five-star score in the Euro NCAP impact assessment programme.
Safety features include an electronic stability programme, anti-lock braking system, vehicle stability management, emergency stop signal and six airbags.
The i30 is sold with a 5-year/150 000 km warranty, 5-year/150 000 km roadside assistance programme, as well as a service plan for 5 years/90 000 km.
VELOSTER TO WAIT
One vehicle which should have already added to this number is the Veloster.
Scheduled originally for launch in the first quarter of 2012, the sports coupe now awaits approval from Hyundai head office in Korea for introduction in South Africa, owing to its gasoline direct-injection (GDI) engine.
Korea is worried that South Africa’s fuel quality may impact on engine warranties.
Anderson says, however, that he is “hopeful to get approval soon for the release of GDI engines in South Africa. Hyundai engineers have done tests over 100 000 km locally already”.
Should the Veloster be released in South Africa, Anderson says it will be classified as “Hyundai’s performance model”.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines (150 word limit)
Other Automotive News
Updated 50 minutes ago Protech Khuthele Holdings on Wednesday said, in a cautionary note to shareholders, that, as the failed company unwound, investigations were ongoing into its affairs. The company provided no indication of the completion date.
Updated 53 minutes ago Private equity investors are increasingly becoming more active in Africa’s bid to narrow the $90-billion a year infrastructure funding gap constraining the continent’s growth. This was according to a survey by the Southern African Venture Capital and Private Equity...
Updated 1 hour 28 minutes ago The shortlist of innovations in the Africa Prize for Engineering Innovation was announced on Wednesday, comprising 12 new innovations from seven African countries. The shortlist announced by the UK’s Royal Academy of Engineering (RAEng) included innovations in...
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
This Week's Magazine
Updated 6 hours ago The latest TransUnion Vehicle Pricing Index (VPI) contains a number of small, but significant indications that the tide may at last be turning for the beleaguered used car industry. For the third successive quarter, used car inflation has increased on a year-on-year...
The South African new vehicle market is likely to reach around 630 000 units in 2014, down from the 650 000 units recorded in 2013, says Toyota South Africa Motors (TSAM) president and CEO Dr Johan van Zyl. Van Zyl is also president of the National Association of...
Efforts by the Kenya government to increase energy generation by 5 000 MW over the next three years received a major boost following the award of a $2-billion contract to build a coal power plant in Lamu. Despite allegations of irregular tendering process, the...
Using crafty wordplay on a well-known Internet meme, brilliant South African-born US entrepreneur and businessperson Elon Musk announced that Tesla Motors would not initiate patent lawsuits against anyone who, in good faith, wanted to use its technology. Instead,...
August new vehicle sales declined by 1.4%, to 55 722 units, compared with the same month last year. Assisted by the car rental market, the South African new passenger car market, at 37 953 units, contracted by 1 047 units, or 2.7%, compared with August last year.
Article contains comments