Sep 22, 2011
Hyundai's aggressive model roll-out cycle wraps up with new AccentBack
Africa|Hyundai|Hyundai Automotive South Africa|PROJECT|Toyota|Africa|Korea|South Africa|Automotive|Power|Stanley Anderson|Accent|Chevrolet Aveo|Gamma|Hyundai Accent|Alpha
© Reuse this
“Around 80% of this have been launched over the last two years.”
HASA’s aggressive take on the South African market flows from more than the ambitious growth targets set by its parent, the Imperial group. In its own drive to excel globally, the Korean badge vowed three years ago to turn its entire vehicle range around, with this now almost achieved.
In fact, the process to refresh and revamp the newcomers now starts, with the new i30 scheduled to come to South Africa in the third quarter of 2012, and the new Santa Fé by the end of the same year, says Anderson.
He hopes the new Accent will sell between 400 and 500 units a month, not necessarily because of demand, but “because this is all we can get from the plant”. He pits the Accent against the somewhat lower-priced Polo Vivo sedan and Chevrolet Aveo in the local market, with increased specification levels expected to even out the playing field.
Hyundai, which started selling the new Accent last November in Korea, expects to sell 500 000 units in all markets in 2011.
The new Accent is a far cry from the unknown model from the unknown brand that sold in South Africa in 1994 at the magical price of R49 900.
Since then, Hyundai has become the world’s fourth-largest vehicle manufacturer, with volumes sitting at 5.8-million units a year in 2010. Toyota was at number one last year, at 8.55-million units.
Today, the new, much more streamlined, seventh-generation Accent costs R146 900, and little but the name remains from the old model.
Hyundai began developing the new sedan Accent in 2005 under the code-name RB. The project took five years and about $180-million to go from concept to production.
The new Accent is built on a 2 570 mm platform, which is 70 mm longer than the previous model. The width of 1 700 mm shows a slight increase of 5 mm compared with its predecessor, and its length of 4 370 mm is 90 mm more than that of the previous model.
However, the overall height has been slightly reduced by 13 mm, to 1 457 mm, as the car gains a more coupé-like profile.
The 2011 Accent is powered by Hyundai’s new-generation 1.6 l Gamma engine that is constructed on a cast aluminium block.
This in-line, four-cylinder petrol engine features double overhead camshafts and multiport fuel injection with constant variable valve timing.
By replacing the old Alpha engine the new sedan promises more power and torque, as well as improved fuel economy. The engine delivers its peak power output of 91 kW at 6 300 rev/min, with its torque output topping the graph at 156 Nm, delivered at 4 200 rev/min.
The engine is mated to a four-speed automatic transmission or a standard five-speed manual gearbox.
The average fuel economy on the new Accent is 6 l/100 km on the five-speed manual model.
Standard features on all vehicles include ABS with EBD, driver and passenger airbags and air conditioning, with the more luxurious GLS adding steering wheel remote controls, bluetooth functionality, park distance control, front fog lamps and side mirror indicators.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines (150 word limit)
Other Automotive News
Updated 18 minutes ago Independent, black-owned and managed investment holding company Southern Palace Properties has acquired an 8% stake in Growthpoint Properties from the Public Investment Corporation’s (PIC’s) Government Employees Pension Fund (GEPF) for R4.5-billion. Standard Bank...
Updated 21 minutes ago Shareholders of JSE-listed real estate investment trusts (REITs) Octodec and Premium Properties have approved the proposed merger of the two companies, creating a combined property fund that will attract a market capitalisation in excess of R5-billion and comprise...
Updated 29 minutes ago The Metal and Engineering Industries Bargaining Council (MEIBC) this week called on employees and employers to exercise restraint as the metals and engineering industries resumed operations following a four-week strike, stating that it regretted the strike’s...
Recent Research Reports
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
Real Economy Insight: Steel 2014 (PDF Report)
This four-page brief covers key developments in the steel industry over the past 12 months. It provides an overview of the global and South African steel and stainless steel markets, South Africa’s major steel producers and events that have shaped these markets.
This Week's Magazine
Multinational semiconductor chipmaker corporation Intel announced its national campaign to further acquire partners to drive its She Will Connect programme, an initiative that aims to expand digital literacy skills to young women in developing countries, further into...
South Africa's MeerKAT radio telescope array programme should get back on schedule within a few months. This assurance has been given by SKA South Africa (SKA SA) associate director: science and technology Prof Justin Jonas. Early last month, Science and Technology...
The Passenger Rail Agency of South Africa’s (PRASA’s) Metrorail service will remain a subsidised service following its current multibillion-rand rolling stock, station, depot and signalling upgrade programme. PRASA group CEO Lucky Montana has allayed fears that...
The uncertainties around the remediation of affected areas as addressed in the Contaminated Land Provisions in the National Environmental Management: Waste Act No 59 of 2008 will possibly spark litigation and disputes between landowners and businesses, contractors...
South Africa is currently the largest component of the African Development Bank’s (AfDB’s) active portfolio in Southern Africa, comprising 62.5% of the bank’s $7.9-billion exposure to the 12-country region – the second largest beneficiary is Mauritius, which...