Aug 16, 2012
Hino SA confident of better second half as supply constraints easeBack
Hino Japan|Hino SA|Hino South Africa|Africa|Japan|South Africa|Casper Kruger|Hino 700 Series
© Reuse this
“This is quite ambitious,” admits Hino South Africa (SA) VP Dr Casper Kruger, “especially as 2011/12 was a record year for the company”.
“The focus of Hino is to grow its worldwide [market] share,” he adds.
Just over 70% of the 2011/12 volumes were sold outside Japan.
Even more ambitious for Hino is that it hopes to sell 196 000 trucks in the 2014/15 financial year, which would be a massive 73% jump from the 2010/11 volume of 113 000 units.
At least the global truck market is also forecast to grow, from 6.73-million units in 2007, to 8.5-million units in 2015.
Of course, Hino SA has its role to play in its parent company’s growth plan, notes Kruger.
“We have had several meetings with Hino in Japan.”
South Africa is Hino Japan’s ninth biggest market.
With the South African truck market up 6% in the first seven months of the year compared with the same period in 2011, and Hino sales up ‘only’ 7.4%, Hino SA may have a tough task ahead of it. The company also saw market share shrink to 12.2%, down from last year’s 12.7%.
However, says Kruger, with the first six months of 2012 delivering sales of 1 702 units, Hino is positive the second half of the year will be better, at a forecast of 1 938 units.
“We had a bit of a bottleneck in securing semi-knockdown kits from Japan. The loss in market share was largely supply constraint. It was very unfortunate for us.”
“We have a few very nice big orders to build in the second half, and we have secured the stock to deliver on this. We hope the [truck] body builders have the capacity to assist us.”
Hino SA sold 3 390 units in 2011, and is seeking around 10% growth in 2012. Market share will hopefully increase from 12.7% in 2011, to 13.2% in 2012.
As for the total local market, Kruger expects it to reach between 27 500 and 28 000 units.
However, he adds, “we have seen some customers revise the number of trucks they want to buy downwards over the last four months”.
Edited by: Creamer Media Reporter© Reuse this Comment Guidelines
Other Automotive News
Recent Research Reports
Steel 2014: A review of South Africa's steel sector (PDF Report)
Creamer Media’s Steel 2014 report provides an overview of the global steel industry and particularly of South Africa’s steel sector over the past year, including details of production and consumption, as well as the country's primary carbon steel and stainless...
Projects in Progress 2014 - First Edition (PDF Report)
This publication contains insight into progress at the delayed Medupi and Kusile coal-fired projects, in Mpumalanga and Limpopo respectively, as well as at the Ingula pumped-storage scheme, which is under construction on the border between the Free State and...
Automotive 2014: A review of South Africa's automotive sector (PDF Report)
The report provides insight into the business environment, the key participants in the sector, local construction demand, geographic diversification, competition within the sector, corporate activity, skills, safety, environmental considerations and the challenges...
Construction 2014: A review of South Africa's construction sector (PDF Report)
Construction data released during 2013 hints at a halt to the decline in the industry during the last few years, with some commentators averring that the industry could be poised for recovery. However, others have urged caution, noting that the prospects for a...
Electricity 2014: A Review of South Africa's Electricity Sector (PDF Report)
This report provides an overview of the state of electricity generation and transmission in South Africa and examines electricity planning, investment in generation capacity, electricity tariffs, the role of independent power producers and demand-focused initiatives,...
Defence 2013: A review of South Africa's defence industry (PDF Report)
Creamer Media’s 2013 Defence Report examines South Africa’s defence industry, with particular focus on the key players in the sector, the innovations that have come out of the defence sector, local and export demand, South Africa’s controversial...
This Week's Magazine
The Electronic Systems Laboratory (ESL) of the Department of Electrical and Electronic Engineering at Stellenbosch University is strongly reaffirming its position as one of South Africa’s leading centres for satellite technology and expertise. It is currently...
The world’s lowest-cost diesel-electric locomotive is not made in China, but in Pretoria, at RRL Grindrod Locomotives’ newly upgraded 30 000 m2 plant. The company’s locomotive pricing is “more competitive than any other original-equipment manufacturer (OEM)...
The South African Defence Review 2012, released to the public at the end of last month (despite the year given in its title) recommends the creation of the post of Chief Defence Scientist. This official would be responsible for the management of defence technology...
AltX-listed engineering technology company Ansys has been awarded an R188-million contract by Transnet to supply integrated dashboard display systems to the freight rail utility’s locomotives. Black-owned and controlled Ansys developed the bespoke integrated system...
South Africa’s sole nuclear power station Koeberg, which is located in the Western Cape, breached a major operations milestone on April 4, which marked the thirtieth anniversary of Unit 1 having been connected to the grid. Eskom, which operates the two-unit plant,...