Company Announcement - Goscor Lift Truck Company’s magnificent new head office building in Neutron Road, Chloorkop, symbolises a powerful South African business success story. Over the last 10 years the company has worked on the integration of the different activities of the business into a cohesive customer service machine. “If you are on the switchboard, in the parts division, in sales or you’re the MD, you have one central focus – the customer. This has made all the difference,” says GLTC MD Darryl Shafto, “and our new, state-of-the-art premises will help us to raise the service bar even further.” 

The New Building
Goscor Lift Truck’s new premises comprise 12 800m² with in excess of 7000m² - mainly workshop and warehousing space - under roof. Shafto says that the company made an effort to ensure that the building was as ‘green’ as possible. “For example, all lighting in the buildings is activated by motion sensors and the lighting in the main workshop is assisted by solar power. We expect this to provide an energy consumption saving of about 30%,” he says.
Moreover, two storm-water retention ponds were created on site and water from these will be purified and utilised for, among other things, irrigation and the wash bay significantly reducing water consumption.

Parts Department
Shafto says that the new parts department currently holds 10 000 part lines to the value of approximately R14 million. “Our stock holding and rotation is managed by our ‘Autoline’ ERP system,” says Shafto. “We currently achieve a 90% first pick on parts and we have a robbing system for parts that are not in stock.” He adds that parts are ordered in container loads in order to reduce costs and that if an emergency arises, parts are airfreighted and delivered in 3-5 days from order.

Workshop
This is surely one of the most advanced workshops for forklifts in Southern Africa. “We have an integrated IT system which handles accounting, stock control, contract management, equipment management and cost tracking and parts. We have a breakdown and fault reporting system, which includes a reporting of time with reference number system. “But perhaps the most important fact is that our ratio of maintenance contracts to technicians is 42:1 when the industry norm is about 70:1,” says Shafto. “We do 90% of our service work on site and while we have all the best equipment, we realised early on that we needed  not only the right quantity of technicians to provide the type of service we have become famous for but that they should also be the best trained in the industry. ”

Rental
The new premises include Goscor Rental Company which currently has in excess of 1200 machines available including forklifts, reach trucks, stackers, stock pickers and pallet trucks and more.  Purchasing new machines is not always the best choice for customers and to this end Goscor’s Rental Company provides an invaluable service. Customers can rent machines on a short-term basis - daily, weekly or monthly - at a fixed cost, and leave the maintenance and service in Goscor’s safe hands.

Service, service and service
Since 1984 Goscor Lift Truck Company has offered state-of-the-art equipment and solutions to the warehouse and general materials handling industry. Its famous brands – including Crown, Doosan, Bendi and Hubtex - its extensive Southern African footprint of branches and service centres and its state-of the-art parts distribution centre have all helped Goscor to become the fastest growing warehouse and materials handling equipment company in Southern Africa for some years.

Shafto says that while Goscor Lift Truck’s products are world leaders, without the highest levels of support service that would mean nothing.  “To this end we have developed a world class service to match our products and the emphasis on good communication and strong relationships has permeated the entire organisation.