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Aug 31, 2012

Gas supplier launches online LPG locator

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Afrox|Gas|System|South Africa|Liquefied Petroleum Gas|Local Retailer|Retail Outlet|Web-based Information Service|Brett Sauerman|Johan Schoeman
afrox|gas-company|system|south-africa|liquefied-petroleum-gas|local-retailer|retail-outlet|web-based-information-service|brett-sauerman|johan-schoeman
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To ease customer frustration this winter, JSE-listed African Oxygen (Afrox) developed the Handigas availability checker – a Web-based information service that allows customers to confirm product availability at their local Afrox Gas & Gear outlets.

Last year’s significant liquefied petroleum gas (LPG) supply shortage did little to increase customer satisfaction with LPG marketers and producers such as Afrox. “It was more frustrating than anything else for customers to arrive at their local retailer, only to discover there was no gas available at that specific store,” says Afrox customer self-service manager Brett Sauerman.

In response to customer frustration, Afrox designed and developed an interface for the availability checker. After running the system internally for two months to confirm its efficacy, Afrox officially activated the service in May.

The Handigas availability checker was designed in-house by the Afrox information services team, by using a combination of existing infrastructure, services and skills in delivering a useful service to its customers.

The locator provides confirmation of stock availability at any Afrox retail outlet. When a user selects his or her province, city and preferred cylinder size, the service provides information about the nearest outlet and stock availability, as well as the phone number and physical location of the store.

“In cases where a particular outlet may be difficult to locate, the service assists in providing directions and a map,” says Sauerman. He adds, however, that the service is strictly information-based and does not contain an ordering service.

The availability checker provides information on the full range of Afrox Handigas cylinders, including the 9 kg, 14 kg and 48 kg cylinders.

Sauerman adds that the service also enables customers to contact Afrox and communicate their supply issues. “While the service does not allow customers to buy or reserve stock online, it does facilitate the process of finding Handigas stock in South Africa,” he says.

Challenges

The Afrox team’s greatest challenge in developing the locator was deciding which platform would be best to launch the service on, says Sauerman. The team debated using the Internet, taking into consideration that they will not able to reach customers who do not have Internet access.

Ultimately, Afrox decided to proceed with this platform. This was encouraged by the perceived steady growth in Inter-net accessibility and because the company will, at the very least, limit any inconvenience to customers who do have access to the Web.

Market Acceptance

While the availability checker is still relatively new to the market, website statistics reveal a spike in the number of Web users that visited the interface between June 22 and June 29. Statistics have also indicated that 90% of these Web users were new visitors.

Sales numbers correlated with the increase in site visits and Sauerman confirmed that sales increased during the cold spells in June.

He believes the newly implemented service improved Afrox’s standard of customer communication and adds that the overall sales improvement can also be attributed to the addi- tional measures taken in increasing the availability of stock.

“This year, we have bolstered local supply with imports to ensure the availability of Afrox gas during winter. “Also, we were able to provide enough cylinders this year,” he says.

Business process manager Johan Schoeman says Afrox will continue to move with the natural progression of technology, adding that the technical team will investigate the possibility of turning the Handigas availability checker into an application for smartphones and tablets.

Sauerman concurs, adding that the positive response from Afrox customers is a clear indication that there is a need to expand on this platform. He assures Engineering News that the technical team will respond accordingly.

Edited by: Chanel de Bruyn
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