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New FNB app simplifies financial decision-making when buying or selling property

4th November 2016

By: David Oliveira

Creamer Media Staff Writer

  

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First National Bank (FNB) launched its nav›› Home edition digital financial navigation service last month. The service simplifies customers’ financial decision-making when buying or selling property and

is available on the bank’s mobile app.

The launch of nav›› Home is the first phase of the nav›› roll-out and affords customers the opportunity to search for new homes, get free instant value estimates and preapprovals, use calculators and access a database of home service providers.

The service also gives customers control throughout the home buying or selling process and points out direct routes and clever shortcuts to navigating the home buying journey.

“The instant value estimate, calculators and preapproval process via nav›› Home ensure customers are in control of their finances. The site also offers free area and property reports that are pulled from a number of sources, including the bank’s own valuation base built up over the years and the Deeds Office to give a comprehensive overview of a suburb or particular house,” FNB chief imagineer Jolandé Duvenage explained.

nav›› Home allows users to search for listed properties, as well as access area and property reports to assist price comparisons and evaluate neighbourhoods.

The Area Report function also provides average prices of homes in a neighbourhood, the average increase or decrease in property prices, the types of homes and the profile of the buyers.

The Property Report function provides a free estimated value of residential properties customers might be interested in and includes the last bought and sold price, as well as an estimated current value calculation.

The instant homeloan preapproval for qualifying clients also includes the maximum home loan the client qualifies for and the deposit required.

The calculators used on nav›› Home can work out monthly instalments and also provide an indication of all the other costs involved.
nav›› Home also provides access to a database of home service providers, such as moving companies, plumbing services and landscapers.

“nav›› is a simple and convenient tool that provides customers with smart ways to make the most of their money, be it in their business or personal capacity, and it can be accessed anytime, anywhere.

“Under the concept of a ‘financial GPS’, we will be offering a number of helpful solutions over the next few years by combining finance and technology. “We would like to help point our customers in the right direction when it comes to making wise financial decisions,” said Duvenage.

She added: “Customers today look for value-added benefits from new technologies. When designing the nav›› application we looked at the customer demographic, needs, wants and pain points. “We looked at things from our customers’ point of view and considered factors that influenced their behaviour and the world they live in.

“Creating this emotional connection is important in the overall design of the tool, which is important in determining whether our customers adopt new technologies and whether they will be successful or not.”

FNB’s nav›› service is expected to eventually include services across the company’s financial offering, including vehicle and small business finance navigation.

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor

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