May 11, 2012
First complete wheat mill display at Nampo 2012Back
Agriculture|Kroonstad|Mangaung|Africa|Grain SA|Maize Master|System|Africa|Angola|Australia|Botswana|Democratic Republic Of Congo|Kenya|Mozambique|Tanzania|United Kingdom|United States|Zambia|Zimbabwe|Equipment|Local Roller Mill Product Supplier|Product|Products|Services|Johann Kruger|Virginia
© Reuse this
Developed this year, the new model is an improvement on the company’s original wheat mill, which was introduced more than ten years ago. The newer version is smaller, more compact and more affordable and will be used to produce higher-quality white bread flour, brown bread flower and cake flour.
“We try to bring a new product to Nampo every year. We want to keep expanding and to simplify the milling process for our customers as much as possible,” he says.
Besides showcasing the new wheat mill, Kruger will also demon- strate the process of a small maize mill at this year’s event.
Maize Master has been a Nampo exhibitor for close to 25 years, gaining more and more customers after the event each year, he adds.
While Kruger is keen to showcase Maize Master’s product at the event, he is also excited to see what new products the rest of the market has to offer. “At Nampo, you can find anything you need in the agriculture sector,” he says.
The improved wheat mill has already been sold, and after this year’s event, it will travel to its new owner in the Free State.
Based on the success of the original-sized wheat mills running in Mangaung and Virginia, Kruger has confidence in the new product. And while he admits wheat mills are not as popular as maize mills, as they are more expensive, he maintains that wheat mills eventually yield more profit than their maize counterparts.
“There is also not much competition when it comes to wheat mills, so we’re doing this to try to boost competition,” he says.
Kruger attributes much of this attention to the exposure provided by the Nampo Harvest Day each year. “Farmers from across the world come to Nampo and know exactly what they are looking for,” he says.
He adds that Maize Master has experienced consistent growth in recent years owing to an improvement in its products and after-sales services. The company and its clients have profited from the improvement, which Kruger believes is a feat in the midst of a struggling economic climate.
He states that the company would like to expand more intensively into the rest of Africa in the future, but says that, for now, the company is satisfied with current business activity.
Edited by: Chanel de Bruyn© Reuse this Comment Guidelines (150 word limit)
Other Agriculture News
Updated 1 hour 34 minutes ago The Central Energy Fund (CEF) has backtracked on its decision to appoint Tshepo Kgadima as a director and chairperson of national oil company PetroSA following the public “controversy” dogging the new appointee. Nonhlanhla Jiyane had now been appointed as interim...
Updated 2 hours 10 minutes ago South Africa’s Finance Minister Nhlanhla Nene has emphasised the role of the private sector in delivering the 51 Programme for Infrastructure Development in Africa (Pida) projects, collectively valued at $68-billion, being prioritised for implementation by 2020....
Updated 2 hours 24 minutes ago This year, 82 companies met the JSE’s Socially Responsible Index (SRI) requirements relating to environmental, social and governance (ESG) policies and management practices, compared with only 72 companies in 2013, as companies become more aware of how they...
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
This Week's Magazine
JSE-listed real estate investment trust (REIT) Rebosis Property Fund achieved a distribution growth of 8.1% to 99.45c per linked unit in the financial year ended August 31, despite volatile market conditions.
A low-cost, inflatable incubator won this year’s international James Dyson design award, which aims to encourage and inspire the next generation of design engineers.
The World Bank released its ‘Doing Business 2015: Going Beyond Efficiency’ report last month and ranked South Africa 43 out of 189 global economies for its ease of doing business, with Singapore topping the rankings.
Air Products South Africa officially launched its R300-million Eastern Cape air- separation unit (ASU), at its new manufacturing facility in the Coega Industrial Development Zone (IDZ), earlier this month. It is the second facility that Air Products launched in South...
BMW South Africa (SA) has signed a power purchasing agreement with energy company Bio2Watt. The offtake partnership will bring renewable energy to the carmaker’s Rosslyn plant, north of Pretoria.