Drive specialist SEW Eurodrive, in con- junction with Wideopen Platform, a subsidiary of the media group Primedia, designed and executed a fibre-glass soccer ball project. Wideopen Platform refurbished the existing steel structure which had been the main feature of SEW Eurodrive’s parking area for the last few years. “We are used to coming up with unique branding solutions, so we were very pleased to have the opportunity of working with SEW Eurodrive on this project,” says Wideopen Platform production manager Mike Rasmussen.

Wideopen Platform specialises in high- impact outdoor advertising and it is reported that this was the first time the company had produced a fibre-glass branded soccer ball of this size.

Because SEW Eurodrive is an international business with a presence in 47 countries, the ball displays the well wishes and good luck messages from SEW Eurodrive branches around the world.

“We are a German-owned company. With Germany having played host to the soccer World Cup in 2006, our parent company is as excited as we are about South Africa hosting the 2010 FIFA World Cup. “The company has soccer fans worldwide who were only too eager to send through their messages for the 2010 soccer tournament,” says SEW Eurodrive marketing manager Rene Rose.

The soccer ball is a unique branding opportu- nity and shows the company’s commitment to and enthusiasm for the 2010 FIFA World Cup.

“The Confederations Cup was a good test run for the 2010 FIFA World Cup. At SEW Eurodrive, we are very confident that South Africa will be a proud host nation to this international event,” concludes Rose.

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