Nov 27, 2009
Fibre-glass soccer ball shows commitment to 2010Back
© Reuse this
Drive specialist SEW Eurodrive, in con- junction with Wideopen Platform, a subsidiary of the media group Primedia, designed and executed a fibre-glass soccer ball project. Wideopen Platform refurbished the existing steel structure which had been the main feature of SEW Eurodrive’s parking area for the last few years. “We are used to coming up with unique branding solutions, so we were very pleased to have the opportunity of working with SEW Eurodrive on this project,” says Wideopen Platform production manager Mike Rasmussen.
Wideopen Platform specialises in high- impact outdoor advertising and it is reported that this was the first time the company had produced a fibre-glass branded soccer ball of this size.
Because SEW Eurodrive is an international business with a presence in 47 countries, the ball displays the well wishes and good luck messages from SEW Eurodrive branches around the world.
“We are a German-owned company. With Germany having played host to the soccer World Cup in 2006, our parent company is as excited as we are about South Africa hosting the 2010 FIFA World Cup. “The company has soccer fans worldwide who were only too eager to send through their messages for the 2010 soccer tournament,” says SEW Eurodrive marketing manager Rene Rose.
The soccer ball is a unique branding opportu- nity and shows the company’s commitment to and enthusiasm for the 2010 FIFA World Cup.
“The Confederations Cup was a good test run for the 2010 FIFA World Cup. At SEW Eurodrive, we are very confident that South Africa will be a proud host nation to this international event,” concludes Rose.
Edited by: Brindaveni Naidoo© Reuse this Comment Guidelines (150 word limit)
Other Automotive News
International consulting engineering company Royal HaskoningDHV (RHDHV) has appointed Salani Sithole as South African MD, effective March 1. Sithole has been with the company for six years and, prior to joining RHDHV, held various positions in engineering consulting,...
Recent Research Reports
Construction 2015: A review of South Africa’s construction sector (PDF Report)
Creamer Media’s Construction 2015 Report examines South Africa’s construction industry over the past 12 months. The report provides insight into the business environment; the key participants in the sector; local construction demand; geographic diversification;...
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
This Week's Magazine
National flag carrier South African Airways (SAA) is in an advanced stage of renegotiating its deal with European airliner manufacturer Airbus to acquire A320 single-aisle (or narrow body) aircraft. The aim is to replace ten of the aircraft still on order with five...
Worldwide, the main thrust in the ports industry over the past decade or more has been to increase efficiency. Traditionally, ports have been run by engineers and mariners and, in the past, increasing a port’s capacity was achieved by expanding the harbour. “That has...
What do you do when an elephant has a toothache? You call Dr Gerhard Steenkamp from the University of Pretoria’s (UP’s) faculty of veterinary science, Onderstepoort, one of only two elephant ‘dentists’ in the world.
The 2015 Sanlam/Business Partners Entrepreneur of the Year (EOY) competition was launched earlier this month in Johannesburg, with the main focus on creating and inspiring entrepreneurs to create jobs and boost the economy.
In a recent letter to the editor that I sent to Engineering News (Concerns regarding South African portion of Square Kilometre Array) and in a follow-up article elaborating further (We must start preparations to build our own synchrotron light source), I stated my...