http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 13.69Change: -0.02
R/$ = 10.96Change: 0.00
Au 1195.22 $/ozChange: -3.23
Pt 1225.00 $/ozChange: -4.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Apr 13, 2012

Digital media being deployed as a learning tool

Back
Peermont CSR programme coordinator Sarah Benjamin and iSchool Africa editorial manager Laurice Taitz discuss the success of the project.
Gauteng|Africa|Apple|ISchool Africa|Peermont|PROJECT|Africa|Equipment|Learning Tool|Leisure|Multimedia Tools|Online Channels|Laurice Taitz|Lerato Lehoko|Sarah Benjamin|Think Ahead|The 2010 FIFA World Cup
|Africa|PROJECT|Africa|Equipment|||
gauteng|africa-company|apple|ischool-africa|peermont|project|africa|equipment|learning-tool|leisure-industry-term|multimedia-tools|online-channels|laurice-taitz|lerato-lehoko|sarah-benjamin|think-ahead|the-2010-fifa-world-cup
More Insight
© Reuse this



In the digital age we live in, a project which started off as a pilot during the 2010 FIFA World Cup soccer tournament is bringing twenty-first century learning to South African youth, teaching them about the use of multimedia tools as a learning tool and communication platform.

The iSchoolAfrica initiative offers learners an opportunity to provide television content. At the start, it partnered with M-Net’s Magic is Channel and now Mzansi Magic is to broadcast this content. Since 2010, several other broadcast and online channels have also been distributing the content.

The project uses Apple Mac computer equipment and software and was started by Think Ahead, a specialist in integrating technology into the classroom. “It is about giving young South Africans a voice about issues that affect them and also equipping young people with a wide range of skills,” says iSchool Africa editorial manager Laurice Taitz.

The project is about exposing learners to using digital equipment, such as the Macbook, tripods, cameras and microphones, to form a youth press club at their schools to develop the skills to operate the equipment.

“The target learners for the press club range from grade 8 to grade 11, because the matric year is a busy year for learners but, recently, we started working with two primary schools. The training not only includes the focus on technical skills, such as camera work and editing, but also enables editorial and personal skills such as presentation, interviewing and structuring narratives.

“Through the press club, learners also get the opportunity to use the equipment to record events at their schools, as well as cover news events and create topical content on themes, such as human rights,” she says.

iSchool Africa partners include the Department of Rural Development, which sponsors equipment for schools located in rural areas; Vega School of Branding, which initially provided the training; and leisure group Peermont, which currently sponsors seven high schools – one in Germiston and six other Gauteng-based schools.

Peermont School Support Programme coordinator Sarah Benjamin says that Peermont, as funder of the programme, has a five-year plan to create centres of excellence in previously disadvantaged schools, focusing on leadership and management, academic interventions and extracurricula activities.

“This is our third year in this R40-million project and, for us, it is not about financial gain but about long-term social investment and providing learners with the opportunities to better themselves to be knowledgeable citizens in future. Further, we have installed 40-seater computer laboratories in each of the schools that we sponsor,” says Benjamin.

“Our focus with the initiative is to create a platform for skills development at school-going age in fields such as communication, editorial production, editing, research and interviewing skills. Our model for the project is school-based and, each quarter, we facilitate workshops that expose learners to different aspects of media production and to media personalities, while providing ongoing training and facilitation for the press club,” says Taitz.

Another aim is to expose the learners to the vast career opportunities in the media sector and, by experiencing first-hand how the industry operates, they will be able to make informed decisions after matric. Last year, the programme arranged for learners to do job shadowing at an advertising agency, a radio station and a magazine editorial office. To date, just over two years into the project, many of the learners who are part of the project are looking forward to furthering their studies to obtain qualifications related to the media industry, she adds.

Every year, new members join the team and this also creates a platform for skills transfer and knowledge sharing. iSchoolAfrica also hosts quarterly workshops to expose the youth to motivational talks by professional media personalities already successful in the industry.

“We have monthly themes for teams depending on what is happening nationally during that month – for example, in March, the theme for the schools video clips was Human Rights Day,” she adds.

To promote the level of competitiveness, there are yearly awards for best presenter and best videos, besides other categories.

To date, significant successes include the growth in confidence levels of learners as a result of the opportunity to cover significant national and community events.

Germiston High School grade 11 learner Luyavuma Bulunga says her confidence levels have grown since she joined the press team, while her classmate, Lerato Lehoko, says he is definitely pursuing a career in the media industry after matric.

There are sponsorship opportunities for corporates that want to sponsor a school. The sponsorship is valid for one year and, for an investment of around R117 000, the beneficiary school receives filming equipment, training facilitation and the opportunity to participate in the quarterly workshop.

Edited by: Martin Zhuwakinyu
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Labour and Skills Development News
Systems Automation and Management Durban manager Weyers van der Merwe, Richards Bay dry bulk terminal manager Mandla Mpungose and Umfolozi TVET college principal Sam Zungu.
Updated 5 hours ago The handover of specialised computer equipment to the Umfolozi Technical and Vocational Education and Training College would address one of the greatest challenges faced by Transnet Port Terminals (TPT) at the Port of Richards Bay – a lack of skills in a highly...
Updated 6 hours ago Through hosting the WorldSkills 2014 competition’s mechatronic pre-national finals, industrial control and automation company Festo would promote and support skills development. Festo said the mechatronic competition would give schoolchildren, trainees and students...
The Department of Agriculture, Forestry and Fisheries (Daff) has unveiled a draft version of the Agriculture Policy Action Plan (Apap), which is aligned with the National Development Plan's (NDP's) target of creating one-million agricultural-sector jobs by 2030. The...
More
 
 
Latest News
Updated 5 hours ago South Africa’s National Treasury on Friday reissued its amended request for proposal (RFP) for the five-year multibillion-rand project to replace the legacy systems currently in use with an enterprise resource planning (ERP) solution for an integrated financial...
Systems Automation and Management Durban manager Weyers van der Merwe, Richards Bay dry bulk terminal manager Mandla Mpungose and Umfolozi TVET college principal Sam Zungu.
Updated 5 hours ago The handover of specialised computer equipment to the Umfolozi Technical and Vocational Education and Training College would address one of the greatest challenges faced by Transnet Port Terminals (TPT) at the Port of Richards Bay – a lack of skills in a highly...
Updated 6 hours ago Through hosting the WorldSkills 2014 competition’s mechatronic pre-national finals, industrial control and automation company Festo would promote and support skills development. Festo said the mechatronic competition would give schoolchildren, trainees and students...
More
 
 
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
 
 
 
 
 
This Week's Magazine
As the City of Ekurhuleni continues its bid to develop the largely industrialised metropole into the continent’s first aerotropolis, executive mayor Mondli Gungubele has committed the city to creating a predictable, stable and enabling business environment in which...
While Ford Motor Company of Southern Africa (FMCSA) did not have “significant issues” with power supply in Gauteng, it was a different story in the Eastern Cape, said FMCSA and American Chamber of Commerce in South Africa president Jeff Nemeth earlier this month....
In 2000, exports into Africa from South Africa represented less than 5% of the turnover of Federal Mogul Motorparts Africa, with sales largely centred around Zimbabwe, Zambia, Malawi and Mozambique. Today, African exports represent 30% of sales, with trade expanded...
The Malawi government has launched a $50-million project to upgrade the Kamuzu barrage, on the Shire river, an outlet of Lake Malawi, which is used to control the flow of water from the lake to the lower Shire area. The project will run from this year to 2017 and...
  Our new Technical and Vocational Education and Training (TVET) Colleges will replace the Further Education and Training (FET) Colleges which have served us for the past twenty years.  The buildings will be the same and most of the staff will be the same but as the...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks