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Datsun SA launches finance package aimed at Generation Y

7th April 2016

By: Irma Venter

Creamer Media Senior Deputy Editor

  

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Datsun South Africa (SA) on Thursday introduced fixed-cost motoring to its customers as it launched the All-in-1-Go finance package.

For the Datsun Go driver, the offering spelled a single fixed monthly payment that would cover all the major costs associated with vehicle ownership, including monthly car instalments, insurance and service costs, said Datsun SA GM Des Fenner.

New Datsun Go owners were drawn mainly from the cash-strapped 18 to 30 age group, seeking to buy their first vehicle.

Fenner said the All-in1-Go plan would make it easier for people in this age group to drive a new Datsun.
 
“Perhaps the greatest advantage the offering provides is its flexibility; opening the door to driving a brand new Datsun Go and making it possible for people who would not have qualified for traditional bank loans to fund their vehicles.

“This is because the plan is a streamlined ownership process that makes the requirements for owning a car far less onerous than the conservative process applied by most financial institutions,” noted Fenner.
 
“We are excited by this facet of the All-in-1-Go plan, as it addresses one of the major issues faced by buyers in the 18 to 30 Generation Y market. Through no fault of their own, many find themselves being turned away by banks, as they are young or have recently started work for the first time and have not had the opportunity to build up credit histories.
 
“The new Datsun solution is designed specifically for this audience and although applicants are vetted for affordability, the process is aided by the fact that costs are pegged. This ensures that the vehicle is maintained according to Datsun standards for the duration of the agreement, guaranteeing peace of mind to purchasers.”

Essentially, the All-in-1-Go plan facilitated vehicle ownership following a long-term lease programme, explained Fenner.

It required zero per cent deposit. The payment agreement could be extended for a period of up to 72 months. It included insurance as part of the single payment package, as well as vehicle servicing costs.

Under the plan, a tracking device was installed in the vehicle, as well as 24-hour a day, 365-days-a-year roadside assistance plan.

The All-in-1-Go plan offered the customer the option to buy the vehicle outright, for 35% of the value, at the end of the 72-month term, if maintained and with under 90 000 km on the clock.

If the owner elected not to use the buy-back option, he or she could return the vehicle at the end of the term.

The plan also offered the buyer the option to upgrade to another model after 36 months.

The finance plan was available on the Datsun Go Mid at a set monthly payment of R 2 499 and on the Datsun Go Lux at a fixed monthly payment of R 2 799.


 


 

 

 

Edited by Creamer Media Reporter

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