http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.03Change: -0.04
R/$ = 10.69Change: -0.04
Au 1283.56 $/ozChange: -3.62
Pt 1423.00 $/ozChange: -1.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Nov 16, 2012

Craft beer ecommerce website offers more

Back
Engineering|Africa|Education|Flow|Nottingham Road Brewing Company|Packaging|Peak Brewing Company|Road|Africa|Asia|Belgium|Ireland|South Africa|United States|De Garve Brewery|Shongweni Brewery|US-based Brewery Rogue Ales|Craft Beer Ecommerce Website|Ecommerce Beer Website|Ecommerce Craft Beer Website|Flow|Logistics|Online Electronic Funds|Packaging|Product|Products|Service|Services|Rob Heyns
Engineering|Africa|Education|Flow|Packaging|Road|Africa||||Flow|Logistics|Packaging|Products|Service|Services|
engineering|africa-company|education-company|flow-company|nottingham-road-brewing-company|packaging-company|peak-brewing-company|road|africa|asia|belgium|ireland|south-africa|united-states|de-garve-brewery|shongweni-brewery|us-based-brewery-rogue-ales|craft-beer-ecommerce-website|ecommerce-beer-website|ecommerce-craft-beer-website|flow-industry-term|logistics|online-electronic-funds|packaging|product|products|service|services|rob-heyns
© Reuse this



Since the launch of the South African craft beer ecommerce website and blog, The League of Beers, in August, the business has expanded to include a beer-of-the-month club debit facility and a wider selection of craft beer.

The website now offers a selection of beers from an additional 15 South African microbreweries and one US-based craft beer microbrewery, cofounder and marketing director Rob Heyns tells Engineering News.

In addition to the online electronic funds transfer facility, the beer-of-the-month club debit facility enables members to sign up to receive 12 beers each month from a variety of microbreweries in South Africa and from breweries in Ireland, Belgium, other European countries, the US and Asia.

The website features a selection of beers from more than 20 local breweries, including Darling Brew, Shongweni Brewery, Triggerfish Brewing, Devil’s Peak Brewing Company and Jack Black Beer.

South Africa-based microbreweries Three Skulls Brew Works, De Garve Brewery, Copperlake Breweries, Nottingham Road Brewing Company, Drayman’s Brewery & Distillery, as well as US-based brewery Rogue Ales are some of the 15 new breweries added to the list.

“Craft beer has grown exponentially in South Africa and the rest of the world and we are particularly passionate about craft beers in South Africa,” says Heyns.

He adds that, since the launch, the business has considerably exceeded its sales expectations, indicating a need in the market for an ecommerce beer website.

The made-to-order beer selections, which are sold in batches of 12, are delivered free anywhere in South Africa within five days.

A mixed case of 12 specially curated craft beers is also sold. The mixed-case selection changes every month to keep beer enthusiasts guessing and their palates enthralled, says Heyns.

As breweries continually create new styles of beer, a variety of styles are available through The League of Beers website, including pale ales, amber ales, wit beers (white beers), Belgium and German beer varieties, US and European Indian pale ales (IPAs), stouts, porters and lagers, among others.

Logistics
Heyns says to operate an ecommerce craft beer website requires a dedicated team of employees, an integrated website, a reliable courier service and specialised product packaging, as well as a steady supply of good-quality beer and cash flow.

When The League of Beers website was launched, it was very basic and insufficient to meet customer needs. This required the business to upgrade the website’s functionality.

This was achieved by continually updating it, improving its offering, adding functionality and striving towards growing and achieving an integrated website.

Further, using a specialist courier service instead of a general courier service is important, says Heyns.

The League of Beers uses a specialist wine courier and a large general courier as a backup service provider to deliver its products. Specialist courier services such as wine couriers are preferred, as they commonly handle specialised products.

Heyns further points out that the packaging used by The League of Beers is important, as it serves two functions – it is attractive and helps build the brand and is specially designed to hold and protect the different volumes of beer.

The packaging is designed according to the business’s need to hold the biggest and smallest sizes of South African-produced beer.

Meanwhile, Heyns says a good supply of craft beer, although important, is difficult to obtain, owing to the small production capacities of producers. Cash flow is also a challenging aspect of the business, as a stockholding is crucial to the proper functioning of the ecommerce aspect of the website.

Website and Blog
The League of Beers offers a gateway to a selection of local craft beers and to the brewers themselves.

The homepage of the website features information about the business, the brands of craft beer, the craft beer shop, a blog, a user account and a list of breweries.

Heyns says the brewery industry and beer consumers can use the blog for information, while consumers can browse around the shop before buying their favourite variant of craft beer.

“The goal of the blog is to bring the South African craft brewing industry to the customer,” he adds.

The blog posts, which are written in a personal tone, feature information about current events, the industry, posts by people in the craft beer industry and beer in general.

The most popular products on the website include mixed cases of curated beers, the lager produced by Jack Black Beer, Devil’s Peak Brewing Company’s Indian IPA and Darling Brew’s Bone Crusher (white beer).

Heyns says the business’s target customers are predominantly males; however, he has noticed a consumption trend within the female art and design community, younger people between the ages of 24 and 26, tertiary education students and wine drinkers.

The business aims to enter the aspirational and affluent markets in future.

Further, there are also plans to increase its customer base, product offering and area of supply, service and marketing to become the one-stop go-to website for craft beer brewers and consumers.

Edited by: Chanel de Bruyn
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Brewery and Winery News
Economic consultation firm Econometrix completed a study regarding the Control of Marketing of Alcohol Beverages Bill and found contradictory evidence of the results of the country’s proposed alcohol advertising ban. The study was conducted locally and...
South Africa’s wine consumption grew from 6.1% in 2011 to 7.2% in 2012, owing to increased consumption by black South Africans, states CEO of official wine education body in South Africa the Cape Wine Academy and Cape wine master Marilyn Cooper. “Consumption...
A lack of supply chain awareness is hampering the competitiveness of South Africa’s wine industry, Stellenbosch University, Department of Logistics senior lecturer Joubert van Eeden tells Engineering News. At the recent SAPICS conference for supply chain...
More
 
 
Latest News
Government, in conjunction with industry clusters had to encourage preferential procurement in the mining industry, Department of Trade and Industry (DTI) capital equipment and allied services director Tapiwa Samanga has said. In a statement issued on Monday, he...
Neil Gopal
The South African Property Owners’ Association (Sapoa) has appealed to Rural Development and Land Affairs Minister Gugile Nkwinti to invoke the discretionary powers available to him under the Spatial Planning and Land Use Management Act of 2013 to prevent...
The Financial Services Board (FSB) has extended telecommunications group MTN’s broad-based black economic-empowerment trading platform MTN Zakhele’s exemption to the directive requiring over-the-counter (OTC) trading platforms to apply for a licence to operate,...
More
 
 
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
 
 
 
 
 
This Week's Magazine
South African State-owned defence industrial group Denel has announced its fourth consecutive year of profits. The group's results for the financial year 2013/2014 were recently announced at its head office in Centurion, south of Pretoria. Revenues grew by 17%, net...
There is little opportunity for JSE-listed infrastructure company Group Five to grow shareholder value in the domestic market, says CEO Mike Upton. He says value can still be found in the private sector, in the renewable and industrial power sector, as well as in...
The National Association of Automobile Manufacturers of South Africa (Naamsa) has announced the event dates of the 2015 Johannesburg International Motor Show (JIMS). The event will take place from October 14 to October 25, 2015, at the Johannesburg Expo Centre, Nasrec.
UK engineering support services provider Babcock is set to deliver the largest order of global truck manufacturer DAF’s truck tractors in Southern Africa to bulk carrier road-based logistics company Ngululu Bulk Carriers (NBC), with 133 trucks to be delivered in...
Digital radio communications in the African local government space can open up the world, but have many challenges to overcome, notes integration and migration of legacy radio communications infrastructure with digital mobile radio company Emcom Wireless head of...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks