http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.95Change: -0.03
R/$ = 13.27Change: 0.04
Au 1141.82 $/ozChange: 8.07
Pt 1012.00 $/ozChange: 0.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Nov 16, 2012

Craft beer ecommerce website offers more

Back
Engineering|Africa|Design|Education|Flow|Nottingham Road Brewing Company|Packaging|Peak Brewing Company|Road|Africa|Asia|Belgium|Ireland|South Africa|United States|De Garve Brewery|Shongweni Brewery|US-based Brewery Rogue Ales|Craft Beer Ecommerce Website|Ecommerce Beer Website|Ecommerce Craft Beer Website|Flow|Logistics|Online Electronic Funds|Packaging|Product|Products|Service|Services|Rob Heyns
Engineering|Africa|Design|Education|Flow|Packaging|Road|Africa||||Flow|Logistics|Packaging|Products|Service|Services|
engineering|africa-company|design|education-company|flow-company|nottingham-road-brewing-company|packaging-company|peak-brewing-company|road|africa|asia|belgium|ireland|south-africa|united-states|de-garve-brewery|shongweni-brewery|us-based-brewery-rogue-ales|craft-beer-ecommerce-website|ecommerce-beer-website|ecommerce-craft-beer-website|flow-industry-term|logistics|online-electronic-funds|packaging|product|products|service|services|rob-heyns
© Reuse this



Since the launch of the South African craft beer ecommerce website and blog, The League of Beers, in August, the business has expanded to include a beer-of-the-month club debit facility and a wider selection of craft beer.

The website now offers a selection of beers from an additional 15 South African microbreweries and one US-based craft beer microbrewery, cofounder and marketing director Rob Heyns tells Engineering News.

In addition to the online electronic funds transfer facility, the beer-of-the-month club debit facility enables members to sign up to receive 12 beers each month from a variety of microbreweries in South Africa and from breweries in Ireland, Belgium, other European countries, the US and Asia.

The website features a selection of beers from more than 20 local breweries, including Darling Brew, Shongweni Brewery, Triggerfish Brewing, Devil’s Peak Brewing Company and Jack Black Beer.

South Africa-based microbreweries Three Skulls Brew Works, De Garve Brewery, Copperlake Breweries, Nottingham Road Brewing Company, Drayman’s Brewery & Distillery, as well as US-based brewery Rogue Ales are some of the 15 new breweries added to the list.

“Craft beer has grown exponentially in South Africa and the rest of the world and we are particularly passionate about craft beers in South Africa,” says Heyns.

He adds that, since the launch, the business has considerably exceeded its sales expectations, indicating a need in the market for an ecommerce beer website.

The made-to-order beer selections, which are sold in batches of 12, are delivered free anywhere in South Africa within five days.

A mixed case of 12 specially curated craft beers is also sold. The mixed-case selection changes every month to keep beer enthusiasts guessing and their palates enthralled, says Heyns.

As breweries continually create new styles of beer, a variety of styles are available through The League of Beers website, including pale ales, amber ales, wit beers (white beers), Belgium and German beer varieties, US and European Indian pale ales (IPAs), stouts, porters and lagers, among others.

Logistics
Heyns says to operate an ecommerce craft beer website requires a dedicated team of employees, an integrated website, a reliable courier service and specialised product packaging, as well as a steady supply of good-quality beer and cash flow.

When The League of Beers website was launched, it was very basic and insufficient to meet customer needs. This required the business to upgrade the website’s functionality.

This was achieved by continually updating it, improving its offering, adding functionality and striving towards growing and achieving an integrated website.

Further, using a specialist courier service instead of a general courier service is important, says Heyns.

The League of Beers uses a specialist wine courier and a large general courier as a backup service provider to deliver its products. Specialist courier services such as wine couriers are preferred, as they commonly handle specialised products.

Heyns further points out that the packaging used by The League of Beers is important, as it serves two functions – it is attractive and helps build the brand and is specially designed to hold and protect the different volumes of beer.

The packaging is designed according to the business’s need to hold the biggest and smallest sizes of South African-produced beer.

Meanwhile, Heyns says a good supply of craft beer, although important, is difficult to obtain, owing to the small production capacities of producers. Cash flow is also a challenging aspect of the business, as a stockholding is crucial to the proper functioning of the ecommerce aspect of the website.

Website and Blog
The League of Beers offers a gateway to a selection of local craft beers and to the brewers themselves.

The homepage of the website features information about the business, the brands of craft beer, the craft beer shop, a blog, a user account and a list of breweries.

Heyns says the brewery industry and beer consumers can use the blog for information, while consumers can browse around the shop before buying their favourite variant of craft beer.

“The goal of the blog is to bring the South African craft brewing industry to the customer,” he adds.

The blog posts, which are written in a personal tone, feature information about current events, the industry, posts by people in the craft beer industry and beer in general.

The most popular products on the website include mixed cases of curated beers, the lager produced by Jack Black Beer, Devil’s Peak Brewing Company’s Indian IPA and Darling Brew’s Bone Crusher (white beer).

Heyns says the business’s target customers are predominantly males; however, he has noticed a consumption trend within the female art and design community, younger people between the ages of 24 and 26, tertiary education students and wine drinkers.

The business aims to enter the aspirational and affluent markets in future.

Further, there are also plans to increase its customer base, product offering and area of supply, service and marketing to become the one-stop go-to website for craft beer brewers and consumers.

Edited by: Chanel de Bruyn
Creamer Media Senior Deputy Editor Online
© Reuse this Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Brewery and Winery News
Brewing and bottling company SABMiller CEO Alan Clark initiated further realignment of responsibilities within the group’s executive committee last month, following the combination of the company’s South Africa and Africa business unit into a single region. The...
BIODIVERSITY AND WINE INITIATIVE The BWI encourages wine producers to farm sustainably and express the advantages of the Western Cape’s abundant diversity in its wines
The winners of this year’s Nedbank Green Wine Awards were announced at Cape Town-based Myoga restaurant last month. The awards honour wine farmers who endeavour to reduce the impact of farming on their land and farm more sustainably. Sixteen top achievers were...
Hotel group Tsogo Sun spent just under R3.2-million at two wine auctions this year, namely the Nederburg and Cape Winemakers Guild auctions, highlighting its commitment to offering guests at its hotels an exceptional quality food and beverage experience. The group...
More
 
 
Latest News
Koeberg unit 2 will be shut down on Monday August 31 for scheduled refuelling and maintenance and is expected to return back to service by mid-December 2015, Eskom said late Monday afternoon. The scheduled shutdown of Koeberg unit 2 is part of Eskom’s overall...
South Africa is set to play host to Africa’s first international renewable-energy conference, providing a platform to showcase the continent’s numerous renewable-energy projects to high-level international delegates, in Cape Town, from October 4 to 7. The South...
More
 
 
Recent Research Reports
Defence 2015: A review of South Africa's defence sector (PDF Report)
Creamer Media’s Coal 2015 report examines South Africa’s coal industry with regards to the business environment, the key participants in the sector, local demand, export sales and coal logistics, projects being undertaken by the large and smaller participants in the...
Real Economy Year Book 2015 (PDF Report)
There are very few beacons of hope on South Africa’s economic horizon. Economic growth is weak, unemployment is rising, electricity supply is insufficient to meet demand and/or spur growth, with poor prospects for many of the commodities mined and exported. However,...
Real Economy Insight: Automotive 2015 (PDF Report)
Creamer Media’s Real Economy Year Book comprises separate reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, gold, iron-ore and platinum sectors.
Real Economy Insight: Water 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
Real Economy Insight: Construction 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
Real Economy Insight: Electricity 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
 
 
 
 
 
This Week's Magazine
Training company The Intelligence Transfer Centre will host the fourth yearly Environmental Crimes Conference at the Indaba Hotel, in Fourways, Johannesburg between September 9 and 10. Confirmed key regulatory bodies that will attend the event include the Department...
The government of Egypt has said it is ready to provide technical assistance to Malawi in the development of the Shire–Zambezi waterway, which is designed to link landlocked Malawi to the Indian Ocean by opening the two rivers for navigation. Egyptian ambassador to...
Kenya is finally set to start building a new multipurpose petroleum pipeline, after securing a $350-loan from a consortium of banks, including South Africa's Rand Merchant Bank. The other banks in the consortium are the Cooperative Bank of Kenya, Citibank's Kenya...
MARAIS VAN HEERDEN The owner/operator should be able to view the overall project design and progress made at any time
Three-dimensional (3D) engineering design models can now be viewed on tablets, which enable stakeholders to view the design without having to buy the design software used to create it, says engineering design firm 3DDraughting executive Marais van Heerden. The...
Ford’s newest offering in a long list of newcomers to the local market in the last two years is the B-Max multi-activity vehicle (MAV). The B-Max will play in the so called B-MAV segment, or the small MAV segment, currently dominated by Toyota’s Avanza, which sells...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96