Company Announcement: The year social went mobile
Projects|Social Media|System|Systems|Building|Communication Systems|Communications Consolidation|Communications Systems|Generation Technologies|Services|Solutions|Systems|Cables|3G|Generation Technologies
The most significant communication trend to emerge in 2011 was mobility, which is beginning to drive major changes in the way the global economy operates. There are other important development emerging that demand attention, however my best bet is it that mobility will remain a dominant force in 2012.
Mobile social media
Social media has been around for years, but 2011 was the year in which it began to re-shape the global economy. The key influencing factor has been the shift to mobile, where we have finally entered the real-time world. No more ducking away to plug in your laptop, or excusing yourself early so you can go home and check your email. Everyone is connected all the time, regardless of location.
The significance of this change cannot be overstated. Just look at Blackberry, a brand that pioneered the always-on lifestyle and yet fell completely foul of its own demanding consumers when it failed to respond to its crisis in real time. Thanks to social media and connected mobility, brands can no longer hide. Indeed, Blackberry's recent meltdown proved how just dependent we all are on technology and connectivity. The scale and intensity of the Blackberry consumer backlash shows that connectivity isn't just about socialising – it's about life and business.
All of which means that, the multimedia contact centre has moved from a futuristic concept to a market place reality, which has propelled in 2011. From here on out, we're likely to see an ongoing acceleration in the implementation of multimedia contact centre channels (inclusive of social media) by all major brands.
Consolidation and the death of proprietary systems
Comment Guidelines (150 word limit)
Open, fast-to-implement and inherently scalable communication systems are fast becoming the norm across the global economy. Conversely, hardware intensive, proprietary systems are struggling to match new generation technologies geared to cope with the ongoing technological evolution.
New technologies make it possible for a single communication system to govern several distinct businesses or divisions, under one umbrella. The open structure of the architecture means integration issues fade into the background, while the reporting benefits achieved by a single system engine are immense; decision makers are now able to tap into a feed of any combination of aspects of communication performance at any time.
Corporations began understanding this shift in 2011, and the impact of decisions to consolidate communications systems taken this year will manifest over 2012 and beyond. Consolidation projects involve many touch points (from building data centres to working with relevant telecoms companies to extensive pre-planning processes), so expect to see organisations working steadily on communications consolidation over a 3- 5 year period.
Waiting on the cloud
Cloud computing hasn't changed things too much - yet. But the net effect of cloud-based solutions and services currently emerging will be experienced over 2012 and 2013. As with social media, which took several years to gain full traction, cloud-based services are likely to gain momentum at a compounding rate. As decision makers understand the options and optimise them, allowing cloud to feature more on the decision making horizon.
Much of the hard work has in fact already been done – the next steps are visibility and understanding. Apple's recently released iOS5, for example, utilises the cloud heavily in its basic structure. Soon even ordinary consumers will realise how the tools they're using actually work, and that means they will start to understand, and appreciate the cloud.
The tablet revolution
The iPad hit the market in 2010 with the usual Apple hype and fanfare and then, well, nothing really seemed to change. But it's a mistake to underestimate the impact tablets could have on the world as we know it - including the world of business communication. In 2011 rival tablet brands entered the market, and now that the iPad is no longer the only player in the tablet game, significant competition to that old bastion of mobility, the laptop, is in play. And, by almost all objective measures, the tablet wins the battle hands down.
Consider, for example, the many cost elements involved in equipping a team of salespeople with decent laptops. There's the cost of the machine itself, most of which can't survive very long out of reach of a plug point. Then add the laptop bag, chords and cables, a 3G card, all the associated software, external hard drives... tablets are simply cheaper than laptops. Now consider the productivity benefits associated with genuine mobility, extended battery life and the ability to tether to 3G connections. It's quite possible that the levels of mobility we currently marvel at, and that are so changing the communication landscape, are just the beginning of a far greater, tablet-driven mobile revolution, which could potentially have a far greater impact on market dynamics. But more about that next year!
Other Announcements News
Schools moving to install wireless networks need to approach their IT security in the same way as corporates do, says Networks Unlimited, distributor of Fortinet. Schools around South Africa are increasingly looking to technology to enrich learning and make school...
Jonnesway Sales Representative stands with top achieving students in their respective fields of study.
South Africa currently has an unemployment rate of 25.5%. With millions of South Africans currently looking for jobs, it is vital for young people to carefully consider their future career paths. In contrast with this statistic, there is hope for those wishing to...
Enstrom set the goal to have a flying TH180 on booth display at the largest helicopter show, HAI Heli-Expo, in Orlando, USA during March 2015. Although Enstrom have been flying a prototype of the TH180, it is a research and development (R&D) aircraft which tend to...
JSE-listed Hudaco Industries’ share price climbed nearly 16% on Friday afternoon as the company announced that it would bring an end to a years-long tax challenges with the South African Revenue Service (Sars). In a trading statement to shareholders, Hudaco revealed...
South Africa was open for more investment and the country offered investment opportunities that no “wise” businessperson should miss, President Jacob Zuma told captains of commerce and industry during the yearly Business Interaction Group meeting on the sidelines of...
The Department of Trade and Industry (DTI) has rejected claims by black economic-empowerment (BEE) advisory firm EconoBEE that there is likely to be a delay to the scheduled May 1 implementation of the revised BEE Codes of Good Practise. “We are on track for the May...
Recent Research Reports
Liquid Fuels 2014 - A review of South Africa's Liquid Fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2014 Report examines these issues, focusing on the business environment, oil and gas exploration, the country’s feedstock supplies, the development of South Africa’s biofuels industry, fuel pricing, competition in the sector, the...
Water 2014: A review of South Africa's water sector (PDF Report)
Creamer Media’s Water 2014 report considers the aforementioned issues, not only in the South African context, but also in the African and global context, and examines the issues of water and sanitation, water quality and the demand for water, among others.
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
This Week's Magazine
The 3D printers have a clear upgrade path to eventually print in wood, ceramics and metal-alloys
Three-dimensional (3D) printers being sold in South Africa by electronics distributor Rectron currently print in two types of plastic, but have a clear upgrade path over the next five years to eventually print in wood, ceramics and metal-alloy materials, says Rectron...
The world’s two dominant commercial aircraft manufacturers, Airbus of Europe and Boeing of the US, both recently announced that they had made record aircraft deliveries in 2014. Boeing set a global record for the industry with 723 commercial aircraft delivered, while...
The Western Cape is shifting further into the renewable-energy space with the official opening of a factory specialising in solar inverters, a key component of solar photovoltaic (PV) plants. The investment in the manufacturing facility in Cape Town aims to boost the...
Business Leadership South Africa (BLSA) last month welcomed Cabinet’s establishment of a technical team war room to undertake various interventions to improve electricity supply security over the short- and medium-term, but added that the private sector also had a...
Despite a rapid rise in mobile connections and the economic and social benefits of such connectivity, more than half of the world ended 2014 unconnected. For this reason, industry commentators believe the biggest impact of mobile technology is still to come –...