R/€ = 15.13Change: 0.13
R/$ = 13.46Change: 0.09
Au 1145.73 $/ozChange: -0.72
Pt 946.00 $/ozChange: 11.50
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?

And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Letters About Us
RSS Feed
Article   Comments   Other News   Research   Magazine  
Nov 25, 2011

Company Announcement: The year social went mobile

Download PDF
Elingo (0.06 MB)

The most significant communication trend to emerge in 2011 was mobility, which is beginning to drive major changes in the way the global economy operates. There are other important development emerging that demand attention, however my best bet is it that mobility will remain a dominant force in 2012.

Mobile social media
Social media has been around for years, but 2011 was the year in which it began to re-shape the global economy. The key influencing factor has been the shift to mobile, where we have finally entered the real-time world. No more ducking away to plug in your laptop, or excusing yourself early so you can go home and check your email. Everyone is connected all the time, regardless of location.

The significance of this change cannot be overstated. Just look at Blackberry, a brand that pioneered the always-on lifestyle and yet fell completely foul of its own demanding consumers when it failed to respond to its crisis in real time. Thanks to social media and connected mobility, brands can no longer hide. Indeed, Blackberry's recent meltdown proved how just dependent we all are on technology and connectivity. The scale and intensity of the Blackberry consumer backlash shows that connectivity isn't just about socialising – it's about life and business.

All of which means that, the multimedia contact centre has moved from a futuristic concept to a market place reality, which has propelled in 2011. From here on out, we're likely to see an ongoing acceleration in the implementation of multimedia contact centre channels (inclusive of social media) by all major brands.

Consolidation and the death of proprietary systems
Open, fast-to-implement and inherently scalable communication systems are fast becoming the norm across the global economy. Conversely, hardware intensive, proprietary systems are struggling to match new generation technologies geared to cope with the ongoing technological evolution.

New technologies make it possible for a single communication system to govern several distinct businesses or divisions, under one umbrella. The open structure of the architecture means integration issues fade into the background, while the reporting benefits achieved by a single system engine are immense; decision makers are now able to tap into a feed of any combination of aspects of communication performance at any time.

Corporations began understanding this shift in 2011, and the impact of decisions to consolidate communications systems taken this year will manifest over 2012 and beyond. Consolidation projects involve many touch points (from building data centres to working with relevant telecoms companies to extensive pre-planning processes), so expect to see organisations working steadily on communications consolidation over a 3- 5 year period.

Waiting on the cloud
Cloud computing hasn't changed things too much - yet. But the net effect of cloud-based solutions and services currently emerging will be experienced over 2012 and 2013. As with social media, which took several years to gain full traction, cloud-based services are likely to gain momentum at a compounding rate. As decision makers understand the options and optimise them, allowing cloud to feature more on the decision making horizon.

Much of the hard work has in fact already been done – the next steps are visibility and understanding. Apple's recently released iOS5, for example, utilises the cloud heavily in its basic structure. Soon even ordinary consumers will realise how the tools they're using actually work, and that means they will start to understand, and appreciate the cloud.

The tablet revolution
The iPad hit the market in 2010 with the usual Apple hype and fanfare and then, well, nothing really seemed to change. But it's a mistake to underestimate the impact tablets could have on the world as we know it - including the world of business communication. In 2011 rival tablet brands entered the market, and now that the iPad is no longer the only player in the tablet game, significant competition to that old bastion of mobility, the laptop, is in play. And, by almost all objective measures, the tablet wins the battle hands down.

Consider, for example, the many cost elements involved in equipping a team of salespeople with decent laptops. There's the cost of the machine itself, most of which can't survive very long out of reach of a plug point. Then add the laptop bag, chords and cables, a 3G card, all the associated software, external hard drives... tablets are simply cheaper than laptops. Now consider the productivity benefits associated with genuine mobility, extended battery life and the ability to tether to 3G connections. It's quite possible that the levels of mobility we currently marvel at, and that are so changing the communication landscape, are just the beginning of a far greater, tablet-driven mobile revolution, which could potentially have a far greater impact on market dynamics. But more about that next year!


Comment Guidelines (150 word limit)
Other Announcements News
Updated 6 hours ago GIBB, South Africa’s leading black-owned engineering consulting firm,in association with the National Department of Transport (NDoT), has implemented the nationwide installation of Tactile Ground Surface Indicators (TGSIs) in South Africa, specifically in Tshwane and...
Engen, a leading African energy multinational, has announced a third major investment in Namibia’s fuel supply this year – the Ondangwa fuel depot, planned for northern Namibia in 2016. Construction of the facility will begin in late 2015, and is scheduled for...
Is An Integrated Transport System The Key To Creating A Greener Future? Transport enables citizens and organisations to access goods, services and information in a sustainable manner. It supports and enriches their quality of life, increases travel choices and...
Latest News
Updated 5 hours ago World-renowned fuel cell scientist Dr Sharon Blair would like to see South Africa supply 25% of the global demand for fuel cells by 2020, stating that the country has a tremendous opportunity to develop the industry and capture a share of the growing sector. However,...
Updated 6 hours ago Public Enterprises Minister Lynne Brown should table an uncensored contract agreement between Eskom and one of its coal suppliers owned by the Gupta family, the Democratic Alliance (DA) urged on Wednesday. The Sunday Times reported on September 13 that Gupta-owned...
Updated 6 hours ago Cosatu's provincial general secretary, Tony Ehrenreich, had strong words for government and higher income groups as union members marched to Parliament on Wednesday. “We want them to tax the people who live in Clifton and Sea Point,” he demanded, saying workers...
Recent Research Reports
Liquid Fuels 2015: A review of South Africa's liquid fuels sector (PDF Report)
Creamer Media’s Liquid Fuels 2015 Report examines these issues in the context of South Africa’s business environment; oil and gas exploration; fuel pricing; the development of the country’s biofuels industry; the logistics of transporting liquid fuels; and...
Road and Rail 2015: A review of South Africa's road and rail sectors (PDF Report)
Creamer Media’s Road and Rail 2015 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail infrastructure and network, the funding and maintenance of these respective networks, and...
Defence 2015: A review of South Africa's defence sector (PDF Report)
Creamer Media’s Coal 2015 report examines South Africa’s coal industry with regards to the business environment, the key participants in the sector, local demand, export sales and coal logistics, projects being undertaken by the large and smaller participants in the...
Real Economy Year Book 2015 (PDF Report)
There are very few beacons of hope on South Africa’s economic horizon. Economic growth is weak, unemployment is rising, electricity supply is insufficient to meet demand and/or spur growth, with poor prospects for many of the commodities mined and exported. However,...
Real Economy Insight: Automotive 2015 (PDF Report)
Creamer Media’s Real Economy Year Book comprises separate reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, gold, iron-ore and platinum sectors.
Real Economy Insight: Water 2015 (PDF Report)
Creamer Media’s Real Economy Year Book has been divided into individual reports under the banner Real Economy Insight and investigates key developments in the automotive, construction, electricity, road and rail, steel, water, coal, gold, iron-ore and platinum sectors.
This Week's Magazine
Sphere Holdings CEO Itumeleng Kgaboesele
Black-owned investment holding company Sphere Holdings plans to raise a further R1-billion in the coming months in support of its strategy to become a leading black industrial enterprise, which could ultimately seek a listing on the JSE.
Energy analyst and EE Publishers MD Chris Yelland warned recently against excessive optimism regarding timescales for the proposed construction of new nuclear power plants (NPPs) in South Africa. He was speaking at a Nuclear Roundtable in Johannesburg. “I think we...
Malawi’s Lilongwe Water Board (LWB) is inviting eligible bidders to prequalify for the board’s efficiency improvement works, which will be implemented as part of the E24-million Lilongwe Water Resources Efficiency Programme.   LWB CEO Alfonso Chikuni explains that...
CROATIA, AN EU MEMBER BUT NOT A TDCA MEMBER On July 1, 2013, Croatia officially became the twenty-eighth member of the European Union (EU). Despite Croatia’s accession into the EU, it is yet to become party to the Trade, Development and Cooperation Agreement (TDCA)...
The Council for Scientific and Industrial Research (CSIR) has announced that its new Inundu airborne electronics testing, evaluation and training pod had made its first test flight on September 10. The successful flight was undertaken from Lanseria International...
Alert Close
Embed Code Close
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks
Subscribe Now for $96 Close
Subscribe Now for $96