http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.34Change: -0.01
R/$ = 10.68Change: 0.03
Au 1294.21 $/ozChange: -0.38
Pt 1463.50 $/ozChange: 3.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Nov 25, 2011

Company Announcement: The year social went mobile

Back
Projects|Social Media|System|Systems|Communication Systems|Communications Consolidation|Communications Systems|Generation Technologies|Systems|Cables|3G|Generation Technologies
Projects|System|Systems|Systems|Cables|
projects|social-media-company|system|systems-company|communication-systems|communications-consolidation|communications-systems|generation-technologies|systems|cables|3g|generation-technologies-technology
Download PDF
Elingo (0.06 MB)
 

The most significant communication trend to emerge in 2011 was mobility, which is beginning to drive major changes in the way the global economy operates. There are other important development emerging that demand attention, however my best bet is it that mobility will remain a dominant force in 2012.

Mobile social media
Social media has been around for years, but 2011 was the year in which it began to re-shape the global economy. The key influencing factor has been the shift to mobile, where we have finally entered the real-time world. No more ducking away to plug in your laptop, or excusing yourself early so you can go home and check your email. Everyone is connected all the time, regardless of location.

The significance of this change cannot be overstated. Just look at Blackberry, a brand that pioneered the always-on lifestyle and yet fell completely foul of its own demanding consumers when it failed to respond to its crisis in real time. Thanks to social media and connected mobility, brands can no longer hide. Indeed, Blackberry's recent meltdown proved how just dependent we all are on technology and connectivity. The scale and intensity of the Blackberry consumer backlash shows that connectivity isn't just about socialising – it's about life and business.

All of which means that, the multimedia contact centre has moved from a futuristic concept to a market place reality, which has propelled in 2011. From here on out, we're likely to see an ongoing acceleration in the implementation of multimedia contact centre channels (inclusive of social media) by all major brands.
 

Consolidation and the death of proprietary systems
Open, fast-to-implement and inherently scalable communication systems are fast becoming the norm across the global economy. Conversely, hardware intensive, proprietary systems are struggling to match new generation technologies geared to cope with the ongoing technological evolution.

New technologies make it possible for a single communication system to govern several distinct businesses or divisions, under one umbrella. The open structure of the architecture means integration issues fade into the background, while the reporting benefits achieved by a single system engine are immense; decision makers are now able to tap into a feed of any combination of aspects of communication performance at any time.

Corporations began understanding this shift in 2011, and the impact of decisions to consolidate communications systems taken this year will manifest over 2012 and beyond. Consolidation projects involve many touch points (from building data centres to working with relevant telecoms companies to extensive pre-planning processes), so expect to see organisations working steadily on communications consolidation over a 3- 5 year period.

Waiting on the cloud
Cloud computing hasn't changed things too much - yet. But the net effect of cloud-based solutions and services currently emerging will be experienced over 2012 and 2013. As with social media, which took several years to gain full traction, cloud-based services are likely to gain momentum at a compounding rate. As decision makers understand the options and optimise them, allowing cloud to feature more on the decision making horizon.

Much of the hard work has in fact already been done – the next steps are visibility and understanding. Apple's recently released iOS5, for example, utilises the cloud heavily in its basic structure. Soon even ordinary consumers will realise how the tools they're using actually work, and that means they will start to understand, and appreciate the cloud.

The tablet revolution
The iPad hit the market in 2010 with the usual Apple hype and fanfare and then, well, nothing really seemed to change. But it's a mistake to underestimate the impact tablets could have on the world as we know it - including the world of business communication. In 2011 rival tablet brands entered the market, and now that the iPad is no longer the only player in the tablet game, significant competition to that old bastion of mobility, the laptop, is in play. And, by almost all objective measures, the tablet wins the battle hands down.

Consider, for example, the many cost elements involved in equipping a team of salespeople with decent laptops. There's the cost of the machine itself, most of which can't survive very long out of reach of a plug point. Then add the laptop bag, chords and cables, a 3G card, all the associated software, external hard drives... tablets are simply cheaper than laptops. Now consider the productivity benefits associated with genuine mobility, extended battery life and the ability to tether to 3G connections. It's quite possible that the levels of mobility we currently marvel at, and that are so changing the communication landscape, are just the beginning of a far greater, tablet-driven mobile revolution, which could potentially have a far greater impact on market dynamics. But more about that next year!






 

Edited by: Creamer Media Reporter
Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Announcements News
The 13th instalment of iWeek promises a renewed focus on value-adding free training sessions running in parallel for the duration of South Africa's annual Internet industry gathering. Altogether, a whopping 22 training sessions are being presented by leading industry...
South African black-owned consulting engineering firm, GIBB, announced the appointment of Charlotte van der Merwe as Head of the firm’s urban and rural planning division. Together with the engineering component of the firm’s Integrated Infrastructure Sector, the...
SUNCybernetics will be hosting its solar PV introductory training course at the Solar Training Center of SA, North West University, Potchefstroom on Thursday, 25 September 2014, from 10h00 to 16h00 at a cost of R1,500-00 per person. SUNfarming Germany, in association...
More
 
 
Latest News
While the global economy continues to battle growth headwinds as it slowly emerges from a lingering post-recessionary phase, the greatest inhibitors to South African economic development are largely domestic and within government’s control, Finance Minister...
Building materials firm Infrasors said on Friday that FD Marius Potgieter, who had occupied the position since July 1, 2009, had tendered his resignation and would leave the company with immediate effect.  Construction supplies manufacturer Afrimat FD and Infrasors...
Telecommunications group Telkom on Friday announced that, following extensive facilitated consultations and deliberations, management and organised labour had reached consensus that the company’s current restructuring process would proceed.  “The parties have...
More
 
 
Recent Research Reports
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
Real Economy Insight: Steel 2014 (PDF Report)
This four-page brief covers key developments in the steel industry over the past 12 months. It provides an overview of the global and South African steel and stainless steel markets, South Africa’s major steel producers and events that have shaped these markets.
 
 
 
 
 
This Week's Magazine
South African construction company Group Five says work on the rehabilitation of the 800 km stretch of the Plumtree–Mutare highway, in Zimbabwe, should be completed by the end of this year. Giving evidence before the Parliamentary Porfolio Committee on Transport...
SINGLE EXPERIMENT An artist’s impression of OCO-2 in orbit
The Space Operations division of the South African National Space Agency (Sansa) revealed on July 17 that it had supported the successful launch of the US National Aeronautics and Space Administration’s Orbiting Carbon Observatory-2 (OCO-2) satellite on July 2. The...
RICE TAG The real costs of operating Rea Vaya have become clear
Phase 1A of Johannesburg’s Rea Vaya bus rapid transit (BRT) system should carry around 42 000 people a day, while it was been expected that Phase 1B, rolled out last year, would add another 60 000 daily passengers. However, the entire system is currently carrying...
A stormwater project in Bedforview, east of Johannesburg, has stalled for eight months after project managers in the Ekurhuleni municipality resigned and municipal managers were placed on special leave without designating replacements. Construction to reinforce the...
The design of the Beit Bridge border post is the biggest impediment to efficient freight movement between Zimbabwe and South Africa, says Cross-border Road Transport Agency CEO Sipho Khumalo. Beit Bridge is the busiest border post in Africa. A research study on the...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks