Attached please find a press release on: Royal Philips Electronics (NYSE: PHG, AEX: PHI) today premiered the world’s first OLED (Organic Light-Emitting Diodes) -based interactive lighting concepts, created for both consumer as well as professional use, during the Euroluce International Lighting Fair in Milan. The concepts are intuitive and interactive in use, boast ultra flat shapes, soft light-effects and design possibilities never before seen in lighting products. The result is lighting that goes beyond mere illumination – it becomes an experience in itself.

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