http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.20Change: -0.02
R/$ = 10.69Change: -0.08
Au 1292.59 $/ozChange: -3.46
Pt 1431.00 $/ozChange: -7.50
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Apr 20, 2012

Company Announcement: New company to develop web, mobile products for publishers

Back
Africa|Prefix Technologies|System|Africa|Brazil|China|India|Russia|South Africa|Integrated Solution|Online Veterans|Product|Products|Colin Daniels|Robin Pietersen|Walter Penfold|Apple IPod Touch Portable Audio Device|IPhone|Auto Trader|Content Management System
Africa|System|Africa||Products||||
africa-company|prefix-technologies|system|africa|brazil|china|india|russia|south-africa|integrated-solution|online-veterans|product|products|colin-daniels|robin-pietersen|walter-penfold|apple-ipod-touch-portable-audio-device|iphone|auto-trader-published-medium|content-management-system
Download PDF
Grenade (0.05 MB)
 

Grenade, a new agency founded by online veterans Colin Daniels (@youngblood) and Robin Pietersen (@robinpietersen), will focus on developing web and mobile products for publishers and content-rich businesses in emerging markets. They were previously partners in a digital agency.

The massive growth in bandwidth consumption, demand for content in the BRICS region (Brazil, Russia, India, China and South Africa) and that South Africa is well positioned in Africa, was part of the rationale for the company's emerging market strategy. It sees its target audience including everyone from traditional publishers, such as newspapers and magazines, right through to travel agents and trade unions on the other end of the content spectrum.

Flagship product

Its flagship product is Preditor, a content management system (CMS) aimed at publishers and businesses who want to manage multiple print, web, and mobile channels through a single integrated solution. It recently reached an agreement with Prefix Technologies, which developed Preditor and, as part of this deal, Prefix will hold an equity stake in the new company and its representatives will sit on the board.

"We are thrilled at having such close ties to Prefix as it has created a world-class product in pMailer," says Daniels. "Its support and backing was one of the main reasons for doing the deal." Prefix's managing director, Walter Penfold, believes that this relationship has significant benefits for both companies and is confident that, "the combined experience of the team along with great tech is a winning combination for publishers and other content-rich website owners."

Although growth will be a key driver in the new company, existing product clients will be amongst the biggest beneficiaries since the new team will be focused on improving product and service levels.

Future

The next version of Preditor is currently in development and is expected to be finished later this year. The new version will be a major step-up on the current product, in terms of both functionality and usability, and the company believes that this will help it gain a strong foothold in emerging markets by offering reasonably priced enterprise software.

In addition to content management software, it has also released a white-labelled iOS application for iPhone, iPad, and iPod Touch called moPublication, which empowers customers to publish content directly from their websites onto their own branded app both quickly and cost effectively. It offers support for ad server integration as well as a host of other features.

Daniels previously held senior management positions at Avusa and Auto Trader before leaving the corporate world to complete a full-time MBA at the Gordon Institute of Business Science (GIBS) and focus on his own business ventures. Pietersen's extensive experience in digital has come from time spent in various creative and technical roles where he has worked on many of South Africa's largest brands.

Edited by: Creamer Media Reporter
Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Announcements News
Updated 2 hours 4 minutes ago This year, Sasol Techno X, the largest career expo in the country drew 20 023 learners in its effort to inspire and enthuse Grade 9-12 learners. Held from 11-15 August 2014, the exhibition attracted visitors from seven provinces and learners from as far as Lesotho....
Updated 3 hours ago Alstom launches an LTE  (4G) pilot for the metro market to demonstrate the performance of a multi-services broadband radio network. Alstom has been working on LTE since the technology has been available from the telecom industry. This pilot will be using Huawei’s...
Updated 3 hours ago With declining mineable coal reserves and the ever increasing global energy demand, Underground Coal Gasification is a resurging technology that promises to deliver on these challenges. On Thursday 28th August the Fossil Fuel Foundation will host the Underground Coal...
More
 
 
Latest News
Updated 3 minutes ago South Africa’s crude steel production fell 1.5% year-on-year to 610 000 t in July, compared with the 619 000 t produced in July 2013. However, according to the latest World Steel Association (worldsteel) statistics, Africa’s crude steel output rose 21.2%...
Barend Petersen
Updated 53 minutes ago Barend Petersen has been appointed nonexecutive director and chairperson of Evraz Highveld Steel & Vanadium. This comes after London-listed Evraz last week announced that it would sell a 34% stake in the steel producer to South Africa-based investor Macrovest, which...
Updated 1 hour 39 minutes ago Labour laws contributed to the prolonged, violent strikes the country has seen in various industries, the National Employers' Association of South Africa (Neasa) said on Wednesday. "While we agree that the current labour legislation is not a direct or the only driver...
More
 
 
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
 
 
 
 
 
This Week's Magazine
The Built Environment unit at the Council for Scientific and Industrial Research (CSIR) has developed a cost-competitive ultrathin concrete pavement surface that, for the upgrading of unpaved roads to paved roads, is more durable than many other pavement alternatives...
The Southern African Large Telescope (SALT), based at Sutherland in the Karoo region in the Northern Cape province, is promising to become an important instrument for research into dark matter. "SALT is shaping up to be very important for answering questions about...
HENK SNYMAN TDM supports broader industrial activity that has a multiplier-effect on the potential to beneficiate raw materials in many industries
The South African tool, die and mouldmaking (TDM) industry is being revitalised to locally produce the tools, dies, moulds and fixtures required by the manufacturing sector. Local TDM capability is key to enable the manufacturing industry to remain competitive, says...
Misfortune often finds its roots in the smallest of things. Such as a centimetre or two. Or is that in inch? Perhaps a foot? Swedish or Dutch? The French had reason to blush in May as it became apparent that national rail operator SNCF had ordered 2 000 trains that...
The repositioning of the Fibre Processing & Manufacturing Sector Education and Training Authority (FP&M Seta) and its business processes will ensure improved performance in reaching strategic targets and in providing customer service.
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks