http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 13.76Change: 0.11
R/$ = 10.96Change: 0.10
Au 1193.42 $/ozChange: 4.09
Pt 1213.50 $/ozChange: 10.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Apr 20, 2012

Company Announcement: New company to develop web, mobile products for publishers

Back
Africa|Prefix Technologies|System|Africa|Brazil|China|India|Russia|South Africa|Integrated Solution|Online Veterans|Product|Products|Service|Colin Daniels|Robin Pietersen|Walter Penfold|Apple IPod Touch Portable Audio Device|IPhone|Auto Trader|Content Management System
Africa|System|Africa||Products|Service||||
africa-company|prefix-technologies|system|africa|brazil|china|india|russia|south-africa|integrated-solution|online-veterans|product|products|service|colin-daniels|robin-pietersen|walter-penfold|apple-ipod-touch-portable-audio-device|iphone|auto-trader-published-medium|content-management-system
Download PDF
Grenade (0.05 MB)
 

Grenade, a new agency founded by online veterans Colin Daniels (@youngblood) and Robin Pietersen (@robinpietersen), will focus on developing web and mobile products for publishers and content-rich businesses in emerging markets. They were previously partners in a digital agency.

The massive growth in bandwidth consumption, demand for content in the BRICS region (Brazil, Russia, India, China and South Africa) and that South Africa is well positioned in Africa, was part of the rationale for the company's emerging market strategy. It sees its target audience including everyone from traditional publishers, such as newspapers and magazines, right through to travel agents and trade unions on the other end of the content spectrum.

Flagship product

Its flagship product is Preditor, a content management system (CMS) aimed at publishers and businesses who want to manage multiple print, web, and mobile channels through a single integrated solution. It recently reached an agreement with Prefix Technologies, which developed Preditor and, as part of this deal, Prefix will hold an equity stake in the new company and its representatives will sit on the board.

"We are thrilled at having such close ties to Prefix as it has created a world-class product in pMailer," says Daniels. "Its support and backing was one of the main reasons for doing the deal." Prefix's managing director, Walter Penfold, believes that this relationship has significant benefits for both companies and is confident that, "the combined experience of the team along with great tech is a winning combination for publishers and other content-rich website owners."

Although growth will be a key driver in the new company, existing product clients will be amongst the biggest beneficiaries since the new team will be focused on improving product and service levels.

Future

The next version of Preditor is currently in development and is expected to be finished later this year. The new version will be a major step-up on the current product, in terms of both functionality and usability, and the company believes that this will help it gain a strong foothold in emerging markets by offering reasonably priced enterprise software.

In addition to content management software, it has also released a white-labelled iOS application for iPhone, iPad, and iPod Touch called moPublication, which empowers customers to publish content directly from their websites onto their own branded app both quickly and cost effectively. It offers support for ad server integration as well as a host of other features.

Daniels previously held senior management positions at Avusa and Auto Trader before leaving the corporate world to complete a full-time MBA at the Gordon Institute of Business Science (GIBS) and focus on his own business ventures. Pietersen's extensive experience in digital has come from time spent in various creative and technical roles where he has worked on many of South Africa's largest brands.

Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Announcements News
•Q4 2014 predicted to be busiest quarter for tech IPOs since 2010 •Application software in biggest confidence boost – BDO predicts 22% YoY  growth in record breaking year •M&A deals on the rise, but growth held back by Alibaba – software M&As down  28% quarter on...
It is increasingly apparent to South African business that the future growth opportunity will be presented by Africa – the rapidly expanding economies of sub-Saharan Africa. Some South African firms are pioneers in their industries in expanding in Africa – for...
BDO South Africa has today announced the conclusion of its merger with R W Irish – Alliott Inc., which comes into effect as of 1 January 2015. RWI is a diverse team of seasoned business professionals providing a full suite of business support services, including...
More
 
 
Latest News
Industrialisation remains a major part of the South African developmental agenda and an important vehicle towards achieving the Department of Trade and Industry’s (DTI’s) target of creating 100 black industrialists in the next five years, Trade and Industry...
The construction of a new innovation hub in the heart of the Dube TradePort, in Durban, was set to kick off in March 2016, as Dube TradePort Corporation sealed a R160-million lease agreement with Eureka Capital. Eureka Capital planned to develop a seven-storey 21 500...
South Africa will become the first African country to host the Organisation for Economic Cooperation and Development’s (OECD’s) Steel Committee Conference when the committee’s seventy-seventh session takes place in Cape Town between December 11 and 12. The...
More
 
 
Recent Research Reports
Defence 2014: A review of South Africa's defence industry (PDF Report)
Creamer Media’s Defence 2014 report examines South Africa’s defence industry, with particular focus on the key participants in the sector, the innovations that have come out of the sector, local and export demand, South Africa’s controversial multibillion-rand...
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move road...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
 
 
 
 
 
This Week's Magazine
JSE-listed real estate investment trust (REIT) Rebosis Property Fund achieved a distribution growth of 8.1% to 99.45c per linked unit in the financial year ended August 31, despite volatile market conditions.
JAMES ROBERTS The MOM incubator was designed to help babies in developing nations who were dying in conflict-struck nations or who do not receive hospital care
A low-cost, inflatable incubator won this year’s international James Dyson design award, which aims to encourage and inspire the next generation of design engineers.
The World Bank released its ‘Doing Business 2015: Going Beyond Efficiency’ report last month and ranked South Africa 43 out of 189 global economies for its ease of doing business, with Singapore topping the rankings.
Air Products South Africa officially launched its R300-million Eastern Cape air- separation unit (ASU), at its new manufacturing facility in the Coega Industrial Development Zone (IDZ), earlier this month. It is the second facility that Air Products launched in South...
BMW South Africa (SA) has signed a power purchasing agreement with energy company Bio2Watt. The offtake partnership will bring renewable energy to the carmaker’s Rosslyn plant, north of Pretoria.
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks