http://www.engineeringnews.co.za
  SEARCH
Login
R/€ = 14.10Change: -0.09
R/$ = 10.74Change: -0.07
Au 1266.64 $/ozChange: 1.77
Pt 1410.00 $/ozChange: 1.00
 
 
Note: Search is limited to the most recent 250 articles. Set date range to access earlier articles.
Where? With... When?








Start
 
End
 
 
And must exclude these words...
Close Main Search
Close Main Login
My Profile News Alerts Newsletters Logout Close Main Profile
 
Agriculture   Automotive   Chemicals   Competition Policy   Construction   Defence   Economy   Electricity   Energy   Environment   ICT   Metals   Mining   Science and Technology   Services   Trade   Transport & Logistics   Water  
What's On Press Office Tenders Suppliers Directory Research Jobs Announcements Contact Us
 
 
 
RSS Feed
Article   Comments   Other News   Research   Magazine  
 
 
Apr 20, 2012

Company Announcement: New company to develop web, mobile products for publishers

Back
Africa|Prefix Technologies|System|Africa|Brazil|China|India|Russia|South Africa|Integrated Solution|Online Veterans|Product|Products|Colin Daniels|Robin Pietersen|Walter Penfold|Apple IPod Touch Portable Audio Device|IPhone|Auto Trader|Content Management System
Africa|System|Africa||Products||||
africa-company|prefix-technologies|system|africa|brazil|china|india|russia|south-africa|integrated-solution|online-veterans|product|products|colin-daniels|robin-pietersen|walter-penfold|apple-ipod-touch-portable-audio-device|iphone|auto-trader-published-medium|content-management-system
Download PDF
Grenade (0.05 MB)
 

Grenade, a new agency founded by online veterans Colin Daniels (@youngblood) and Robin Pietersen (@robinpietersen), will focus on developing web and mobile products for publishers and content-rich businesses in emerging markets. They were previously partners in a digital agency.

The massive growth in bandwidth consumption, demand for content in the BRICS region (Brazil, Russia, India, China and South Africa) and that South Africa is well positioned in Africa, was part of the rationale for the company's emerging market strategy. It sees its target audience including everyone from traditional publishers, such as newspapers and magazines, right through to travel agents and trade unions on the other end of the content spectrum.

Flagship product

Its flagship product is Preditor, a content management system (CMS) aimed at publishers and businesses who want to manage multiple print, web, and mobile channels through a single integrated solution. It recently reached an agreement with Prefix Technologies, which developed Preditor and, as part of this deal, Prefix will hold an equity stake in the new company and its representatives will sit on the board.

"We are thrilled at having such close ties to Prefix as it has created a world-class product in pMailer," says Daniels. "Its support and backing was one of the main reasons for doing the deal." Prefix's managing director, Walter Penfold, believes that this relationship has significant benefits for both companies and is confident that, "the combined experience of the team along with great tech is a winning combination for publishers and other content-rich website owners."

Although growth will be a key driver in the new company, existing product clients will be amongst the biggest beneficiaries since the new team will be focused on improving product and service levels.

Future

The next version of Preditor is currently in development and is expected to be finished later this year. The new version will be a major step-up on the current product, in terms of both functionality and usability, and the company believes that this will help it gain a strong foothold in emerging markets by offering reasonably priced enterprise software.

In addition to content management software, it has also released a white-labelled iOS application for iPhone, iPad, and iPod Touch called moPublication, which empowers customers to publish content directly from their websites onto their own branded app both quickly and cost effectively. It offers support for ad server integration as well as a host of other features.

Daniels previously held senior management positions at Avusa and Auto Trader before leaving the corporate world to complete a full-time MBA at the Gordon Institute of Business Science (GIBS) and focus on his own business ventures. Pietersen's extensive experience in digital has come from time spent in various creative and technical roles where he has worked on many of South Africa's largest brands.

Edited by: Creamer Media Reporter
Comment Guidelines (150 word limit)
 
 
 
 
 
 
 
 
Other Announcements News
The Switch, a supplier of megawatt-class permanent magnet generator and full-power converter packages for wind power and other renewable energy applications, has received repeat orders worth several millions of euros from major customers in the company’s core...
The Official Conference of Electra Mining 2014 – the largest mining exhibition in Africa 16-17 September 2014, Nasrec/Expo Centre, Johannesburg Africa’s wide-ranging and still largely untapped mineral wealth cannot be disputed. With extractive industries being...
OUTA expresses its appreciation for being heard by the Gauteng E-Toll Advisory Panel today.  We believe this panel is equipped with the sincerity, the desire and intellectual capacity to grasp the underlying points of our position on the e-toll matter. We have...
More
 
 
Latest News
Despite various challenges related to the extraction of shale oil and gas, as countries grow accustomed to the idea, the use of shale as a form of energy will be more widely pursued, international oil and gas market analyst Michael Lynch said on Tuesday. Speaking at...
A consortium led by two Kenyan firms won a government tender to build a 1 000-MW, coal-fired power plant, company officials said on Tuesday, part of moves to satisfy rising demand for energy in East Africa's biggest economy. Kenya suffers from regular blackouts due...
TNPA CEO Tau Morwe
The announcement of the successful bidder for the construction of Durban’s long-awaited passenger cruise terminal was imminent, Transnet National Ports Authority (TNPA) CEO Tau Morwe told delegates at the African Ports Evolution Conference in Durban on Tuesday. ...
More
 
 
Recent Research Reports
Road and Rail 2014: A review of South Africa's road and rail infrastructure (PDF report)
Creamer Media’s Road and Rail 2014 report examines South Africa’s road and rail transport system, with particular focus on the size and state of the country’s road and rail network, the funding and maintenance of these respective networks, and the push to move...
Real Economy Year Book 2014 (PDF Report)
This edition drills down into the performance and outlook for a variety of sectors, including automotive, construction, electricity, transport, steel, water, coal, gold, iron-ore and platinum.
Real Economy Insight: Automotive 2014 (PDF Report)
This four-page brief covers key developments in the automotive industry over the past 12 months, including an overview of South Africa’s automotive market, trade figures, production and the policies influencing the sector.
Real Economy Insight: Construction 2014 (PDF Report)
This five-page brief covers key developments in the construction industry over the past 12 months. It provides an overview of the sector and includes details of employment in the sector, infrastructure and municipal spending, as well as insight into companies’...
Real Economy Insight: Electricity 2014 (PDF Report)
This five-page brief covers key developments in the electricity industry over the past 12 months, including details of State-owned power utility Eskom’s generation activities, funding and tariffs, independent power producers and prospects for the sector.
Real Economy Insight: Road and Rail 2014 (PDF Report)
This six-page brief covers key developments in the road and rail industries over the past 12 months, including details of South Africa’s road and rail network and prospects for both sectors.
 
 
 
 
 
This Week's Magazine
South African State-owned defence industrial group Denel has announced its fourth consecutive year of profits. The group's results for the financial year 2013/2014 were recently announced at its head office in Centurion, south of Pretoria. Revenues grew by 17%, net...
There is little opportunity for JSE-listed infrastructure company Group Five to grow shareholder value in the domestic market, says CEO Mike Upton. He says value can still be found in the private sector, in the renewable and industrial power sector, as well as in...
The National Association of Automobile Manufacturers of South Africa (Naamsa) has announced the event dates of the 2015 Johannesburg International Motor Show (JIMS). The event will take place from October 14 to October 25, 2015, at the Johannesburg Expo Centre, Nasrec.
UK engineering support services provider Babcock is set to deliver the largest order of global truck manufacturer DAF’s truck tractors in Southern Africa to bulk carrier road-based logistics company Ngululu Bulk Carriers (NBC), with 133 trucks to be delivered in...
Digital radio communications in the African local government space can open up the world, but have many challenges to overcome, notes integration and migration of legacy radio communications infrastructure with digital mobile radio company Emcom Wireless head of...
 
 
 
 
 
 
 
 
 
Alert Close
Embed Code Close
content
Research Reports Close
Research Reports are a product of the
Research Channel Africa. Reports can be bought individually or you can gain full access to all reports as part of a Research Channel Africa subscription.
Find Out More Buy Report
 
 
Close
Engineering News
Completely Re-Engineered
Experience it now. Click here
*website to launch in a few weeks