- Lafarge (0.14 MB)
/ MEDIA STATEMENT / This content is not written by Creamer Media, but is a supplied media statement.
The Lafarge Group’s ethos is based on one of sustainability of its people, the planet and of national heritage, which is why the world’s leading supplier of building materials is committed to supporting Africa’s endangered species. The fact that Lafarge partners with WWF (World Wildlife Foundation) makes protecting the continent’s wildlife a worthy cause. The Wildlife & Cultural Centre at Legend Golf & Safari Resort in the Limpopo Province
recently officially opened Africa’s first specialist, dedicated, non-commercial orphanage to care for baby rhinos and will take in orphans that have been left parentless or injured by poaching.
In fact, the centre has already welcomed its first orphaned rhino, who is being attended to by a team of dedicated professionals. “When we were approached to help with this incredible, first-of-a-kind centre, we were immediately interested. It just made sense. With rhino poaching on the rise – a staggering 443 killed for their horns in 2011 and 227 already tragically slaughtered this year – the fight to save our rhinos is ongoing. We feel it is our duty, as a company dedicated to sustainability, to support this plight,” says Charlene Lamb, Lafarge South Africa’s Country Communications Manager.
The event, which was recently hosted at the Wildlife & Cultural Centre, acknowledged sponsors from in and around the community who donated the likes of tools and building supplies, even a new tractor, while Lafarge made a substantial contribution of R100 000.00 to the orphanage. “We are committed to this project and will continue to support causes which are about building sustainable environments and communities,” Lamb remarks.