Reputation Matters, a specialised consultancy with seven years’ experience in the South African corporate communications market, has joined ECCO International Public Relations Ltd, a leading global public relations and marketing services network. ECCO is headquartered in London and has independent, owner-managed agencies spread over 40 countries worldwide. With representatives in major global markets, the network has strengthened its reach in the emerging economy of South Africa.
Reputation Matters has excelled in the South African Public Relations industry by delivering communication and marketing solutions that enhance organisations’ corporate reputation. The company was recently rated the number one Reputation Management Company in South Africa in June 2012 by TopSEO and took a bronze award at the 2011 Public Relations Institute of Southern Africa (PRISA) PRISM Awards in the category Corporate Communication. Reputation Matters boasts a diverse team that believes in quality service, the value of clients and making an impact.
For Regine le Roux, Managing Director of Reputation Matters, membership of the ECCO network brings with it valuable global reach for the agency. "Being part of the ECCO network will allow us to provide our clients with global expertise and communication support whilst still providing the specialised services we are renowned for. We believe that the synergy with the ECCO network will give us an even greater edge when it comes to setting the pace in the local market." Reputation Matters has a national footprint in South Africa, with representation in most of the provinces, and particular expertise in green issues, retail and technology.
As a strategic corporate reputation management consultancy, they understand the value of strategy and have years of experience in creating clear, adaptable and results-oriented strategies whilst providing guidance and hands-on innovative communication solutions to help build and grow their clients’ reputation. The partnership with ECCO offers Reputation Matters access to more than 40 markets worldwide and a large portfolio of multinational clients.
Sara Render, Chairman of ECCO, comments that, "ECCO is pleased to receive Reputation Matters into the network as it facilitates ECCO’s presence in Southern Africa. All our members are independent owner-managed businesses with a strong track record of good client retention and excellent work. Reputation Matters meets the criteria as well as, importantly, having principals with an international mindset. South Africa is an important addition for ECCO clients as a strong emerging market. We are thrilled to have them on board.”